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Facebook, Twitter sphere of influence moves offline as mobile grows - Mobile Marketer - Social networks

Facebook, Twitter sphere of influence moves offline as mobile grows - Mobile Marketer - Social networks | The Latest Buzz | Scoop.it
Not content with commanding a significant portion of consumers’ online time, social networks Facebook and Twitter are increasingly looking at how they can influence offline activity, with mobile acting as a key enablement tool.
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Gap Buys Up All of Tumblr's Mobile Ads for a Day

Gap Buys Up All of Tumblr's Mobile Ads for a Day | The Latest Buzz | Scoop.it
Gap wants to create a "pop culture moment" for its fall Back to Blue campaign, and it's turning to Tumblr to create it.
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Macy’s hones in on mobile email, SMS for improved holiday experiences - Mobile Commerce Daily - Strategy

Macy’s hones in on mobile email, SMS for improved holiday experiences - Mobile Commerce Daily - Strategy | The Latest Buzz | Scoop.it
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How to Get Millennials to Love and Share Your Product

How to Get Millennials to Love and Share Your Product | The Latest Buzz | Scoop.it
millennials are a continually moving target, but a potential gold mine for purchases. here are five timely lessons for brands in pursuit.
Emily Bordages's insight:

Somethings that Millennials are looking for in brands:

1. Purpose

2. Personal connection

3. Disruption - think Jay-Z's latest marketing efforts for his new album

4. Accept everyone

5. Dialogue

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