The Internal Consultant - Airlines & Aviation
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The Internal Consultant - Airlines & Aviation
The state of Airlines and Aviation today
Curated by Vimal Rai
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Airlines Make More Money Selling Miles Than Seats

Airlines Make More Money Selling Miles Than Seats | The Internal Consultant - Airlines & Aviation | Scoop.it
The golden goose isn’t your ticket or bag fee—it’s the credit card you use to collect frequent flier miles.
Vimal Rai's insight:
An insightful write up on the value of loyalty programs to airlines' bottom lines. And it gets even better as those in the industry know that most airlines are cutting back on capacity, especially for redemptions. All those miles that expire - 100% margins to the airline!
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How Big Data Is Driving Loyalty Program Revenue

How Big Data Is Driving Loyalty Program Revenue | The Internal Consultant - Airlines & Aviation | Scoop.it
It's often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and encouraging customers to spend more frequently. While there is some truth to this - a new generation of sophisticated loyalty program engineering is emerging. Driven by highly granular data, consumer behavioral patterns analytics
Vimal Rai's insight:
A thought-provoking read on the next stage in loyalty program revenue management through the analysis of smart, correlated data to build a more wholistic view of the customer. 
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CEO Diaries : Love Marks - the changing trends in Luxury Retail

CEO Diaries : Love Marks - the changing trends in Luxury Retail | The Internal Consultant - Airlines & Aviation | Scoop.it
Most of today’s recognizable luxury brands evolved in the 19th century and are rooted in the traditions and rituals of the time.These rituals dictated
Vimal Rai's insight:
A short but important overview of the origins of luxury and the way it needs to change for the modern consumer.
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Airline ancillary revenue projected to be
$67.4 billion worldwide in 2016

Airline ancillary revenue projected to be <br/>$67.4 billion worldwide in 2016 | The Internal Consultant - Airlines & Aviation | Scoop.it
Vimal Rai's insight:
With EK and LH getting solidly behind the ancillary revenue gravy train, the game has changed once and for all. Travellers should not expect to pay for better seating on an aircraft, and shortly, they can expect to pay for better (non-standard) meals as well. I wonder if at some point, tickets actually may become free!
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Google's Travel Business Is Already Twice the Size of Expedia's

Google's Travel Business Is Already Twice the Size of Expedia's | The Internal Consultant - Airlines & Aviation | Scoop.it
When is Google finally going to tie all of its travel products together and become an online travel agency to rival Expedia, the Priceline Group and, incre
Vimal Rai's insight:
An insight into Google's travel ambitions (or not...).
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Sensors and Beacons Reduce Airport Security Wait Times and Make Terminals More User-Friendly | APEX Media

Sensors and Beacons Reduce Airport Security Wait Times and Make Terminals More User-Friendly | APEX Media | The Internal Consultant - Airlines & Aviation | Scoop.it
The latest from the Airline Passenger Experience Association, sharing aviation and passenger experience news from around the world.
Vimal Rai's insight:
Airports seem to be catching up with technology and learning (finally...) to provide what passengers want/need...
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Airlines and travellers could be among the biggest losers from Brexit

Airlines and travellers could be among the biggest losers from Brexit | The Internal Consultant - Airlines & Aviation | Scoop.it
In the long term, much will depend on negotiations to determine the country’s new relationship with the EU. Here, as in the wider political and economic debate, forecasting is more an art than a science, clouded by unknown variables and ingrained political prejudices.
Vimal Rai's insight:
"In the long term, much will depend on negotiations to determine the country’s new relationship with the EU. Here, as in the wider political and economic debate, forecasting is more an art than a science, clouded by unknown variables and ingrained political prejudices."
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Study: Air rage is more common on flights with first-class cabins

Study: Air rage is more common on flights with first-class cabins | The Internal Consultant - Airlines & Aviation | Scoop.it
If you've ever been herded past people sipping champagne on your way to a cramped economy class and immediately wanted to punch something, you're probably not alone. A new organizational behavior study, published yesterday (May 2) in the Proceedings of the National Academy of Sciences, analyzes just how angry people get when they have to brush up agains
Vimal Rai's insight:
And road rage is more common on roads with expensive cars being driven...*sigh*. Thankfully, there is (at least) the recognition that this is about correlation and not causation.
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People Hate Their Jobs

People Hate Their Jobs | The Internal Consultant - Airlines & Aviation | Scoop.it
(A lot of people asked for the English version, so here it is) Epidemic There’s a serious epidemic hitting us these days. Spreading mercilessly, extremely violent, and sometimes fatal. I’m willing to
Vimal Rai's insight:
Wow. I can't help but feel he is on to something. And definitely anyone else saying this would come across as a dreamer. I'd like to meet Simon some day.
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The Top Passenger-Tech Trends Infiltrating Airspace

The Top Passenger-Tech Trends Infiltrating Airspace | The Internal Consultant - Airlines & Aviation | Scoop.it
As ‘passenger-tech’ innovations emerge, they’re beginning to change existing norms in airline marketing and customer acquisition.
Vimal Rai's insight:
An interesting overview on how tech is infiltrating travel and aviation.
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Are Airlines in a Position to Become a Lifestyle Brand? - Boxever Customer Intelligence Cloud for Travel

Are Airlines in a Position to Become a Lifestyle Brand? - Boxever Customer Intelligence Cloud for Travel | The Internal Consultant - Airlines & Aviation | Scoop.it
Airlines most commonly differentiate from their competition based on price. By using data insights, they can become lifestyle brands and earn customer loyalty. Today’s travel marketers face immense pressure, constantly challenged by shareholders and management to increase capacity, grow sales and build customer loyalty in a highly-competitive marketplace. Unlike most industries, competition for airlines, hotels...Read More
Vimal Rai's insight:

Your thoughts? I'm not clear how airlines will ever make this sort of a transition into becoming a lifestyle brand. Fundamentally they will be flying people between 2 places; yes along the way they have the opportunity to be many things to many people, but at their core, it's about aviation. And by definition, consumers are not going to engage with airlines until there is a need to fly somewhere. Can airlines break out of this need-want cycle to become more (i.e. a "lifestyle" brand)? Even with all the customer data they have, I think it will be tough.

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Tripadvisor airline reviews to change airline marketing

Tripadvisor airline reviews to change airline marketing | The Internal Consultant - Airlines & Aviation | Scoop.it
Tripadvisor airline reviews add a layer of authenticity to airline offerings that was not present before. This has the potential to change airline marketing
Vimal Rai's insight:

Time will tell if this move by Tripadvisor is going to make a huge difference. Airlines are fundamentally different (in the eyes of the consumer) to hotels. Travellers generally have a larger range of hotels to choose from, than airlines to fly with. Customer demands are quite concentrated during a flight, unlike in a typical hotel stay. Your journey is very much influenced by those around you in-flight, whereas your stay in a hotel is really, mostly about you and your interaction with the hotel staff. A flight is a shorter, time-bound activity, whereas a hotel stay generally occurs over days. And then there's the whole pre-preparation stage: for a flight you come to the airport, go through security etc whereas for a hotel, you pretty much just show up. To come to the point - what are people going to rate an airline on in Tripadvisor? Quality of F&B, timeliness, crew service, product and seats etc.  If you don't have a choice - either in terms of budget or schedules - then it really isn't going to matter to you, the customer.

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Airline ancillary revenue projected to be $59.2 billion worldwide in 2015

Airline ancillary revenue projected to be           $59.2 billion worldwide in 2015 | The Internal Consultant - Airlines & Aviation | Scoop.it
IdeaWorksCompany and CarTrawler project airline ancillary revenue will reach $59.2 billion worldwide in 2015.  This represents a big 18.8% increase a
Vimal Rai's insight:

An interesting piece of research courtesy of Ideaworks and CarTrawler. Good to know the size of the opportunity. Worthwhile reading the 5-page report too as it breaks down some of the numbers.

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Tested: Inmarsat GX inflight connectivity on Lufthansa in Europe

Tested: Inmarsat GX inflight connectivity on Lufthansa in Europe | The Internal Consultant - Airlines & Aviation | Scoop.it
“Get Connected” has tested Inmarsat’s Ka-band GX inflight connectivity solution aboard a Lufthansa aircraft, with the system delivering up to 14.2Mbps.
Vimal Rai's insight:
Almost mouth-watering to read this. Why are we not hearing any of the Asian legacy carriers doing anything similar? 
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Airline paradox: Punished by Wall Street for a high completion factor

Airline paradox: Punished by Wall Street for a high completion factor | The Internal Consultant - Airlines & Aviation | Scoop.it
On March 9, American Airlines reported that it has been operationally excellent so far in 2017, and the stock market punished the carrier for it. Yes, you read that correctly.
Vimal Rai's insight:
Unbelievable. There are numbers and there are qualitative parameters to those numbers. We should be looking at both together.
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Your In-Flight Movie Screen Is Going Extinct

Your In-Flight Movie Screen Is Going Extinct | The Internal Consultant - Airlines & Aviation | Scoop.it
American drops seat-back viewing from its new 737 fleet as domestic flights go Wi-Fi.
Vimal Rai's insight:
Read this and you wonder why it's taken this long! Likely to happen first on the narrow-body aircraft though.
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How Airlines Can Profit from Facebook IQ’s Loyalty Study

How Airlines Can Profit from Facebook IQ’s Loyalty Study | The Internal Consultant - Airlines & Aviation | Scoop.it
Airlines could win over more consumers and build brand fans with quality product and services.
Vimal Rai's insight:
Some key insights derived from Facebook's survey results on brand loyalty and repeat custom. Particularly for airlines, it's not always about price and safety.
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Passengers Want More Technology and Control Along Their Journey

Passengers Want More Technology and Control Along Their Journey | The Internal Consultant - Airlines & Aviation | Scoop.it
Many airline passengers want to use technology to ensure they have more control over their journey, International Air Transport Association (IATA), the glo
Vimal Rai's insight:
Just in case there was any doubt, this is now "confirmed" because a survey was done!
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Airports Are Cutting Back on Free Wi-Fi

Airports Are Cutting Back on Free Wi-Fi | The Internal Consultant - Airlines & Aviation | Scoop.it
It's probably because we're streaming too much video.
Vimal Rai's insight:
Uh-oh. Apparently we (the pax) are to blame. I find this strange because there are almost no airports in the world today (including SIN, HKG, DOH, DXB, BKK etc.) where I've found the free wifi to be either fast or reliable...
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World's Coolest Airports Prove Travel Really Is About The Journey

World's Coolest Airports Prove Travel Really Is About The Journey | The Internal Consultant - Airlines & Aviation | Scoop.it
Flights mean frisky security, long layovers and unexpected delays, which can sometimes make for unpleasant travel experiences. Still, your airport journey doesn't always have to be terrible. Here are some cool airports that will make you forget about all your travel baggage.
Vimal Rai's insight:
Nice list! Not been to Wellington yet but done all the others! That bear though...
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To Attract More Premium Passengers, Asian and Middle East Airlines Raise the Bar on In-Flight Meals

To Attract More Premium Passengers, Asian and Middle East Airlines Raise the Bar on In-Flight Meals | The Internal Consultant - Airlines & Aviation | Scoop.it
Ever since Count Ferdinand von Zeppelin served his guests turtle bouillon, lamb chops and champagne on the world’s first international passenger flight in
Vimal Rai's insight:
Undoubtedly, most airlines are now able to re-afford the pampering of those in F & J. I just wish more of them paid attention to meal nutrition in EY too!
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This Is The Single Dumbest And Most Infuriating Fee That Airlines Charge - Forbes

This Is The Single Dumbest And Most Infuriating Fee That Airlines Charge - Forbes | The Internal Consultant - Airlines & Aviation | Scoop.it
The FAIR Act has little chance of being passed in a Republican Congress, but if airlines ever do end up being economically re-regulated in some respects due to consumer outrage over fees, they’ll only have themselves to blame. Of all the infuriating fees that airlines charge, none is as counterproductive as this one.
Vimal Rai's insight:
Many airlines call this a "Change" fee and cloak it as a "fare" change. Any thoughts?
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‘Price still a deciding factor’ for air travel | Travel Retail Business

‘Price still a deciding factor’ for air travel | Travel Retail Business | The Internal Consultant - Airlines & Aviation | Scoop.it
The lowering of air fares, growth in technology-driven onboard services and the rise of premium economy are just some of the major trends influencing the global
Vimal Rai's insight:

When is it not? I think the argument most forgotten is the one that dictates that your customer ultimately determines the value of your product or service. If you want to play the cheap game, you're sending the message that quality does not matter. And if you purport to deliver the highest quality and standards, many customers will be willing to fork out more than they would otherwise feel like. 

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OPINION: Diversity in airline leadership brings success

OPINION: Diversity in airline leadership brings success | The Internal Consultant - Airlines & Aviation | Scoop.it

"We looked at nearly 1,300 senior executives across 73 global airlines, representing around 80% of all air traffic – and confirmed that leadership teams across the industry remain largely homogeneous. We looked at nearly 1,300 senior executives across 73 global airlines, representing around 80% of all air traffic – and confirmed that leadership teams across the industry remain largely homogeneous.

Vimal Rai's insight:

"We looked at nearly 1,300 senior executives across 73 global airlines, representing around 80% of all air traffic – and confirmed that leadership teams across the industry remain largely homogeneous." One of my recurring comments about my ex-industry.

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Crystal Cabin Award Shortlist Reveals Top 7 Airline Trends

Crystal Cabin Award Shortlist Reveals Top 7 Airline Trends | The Internal Consultant - Airlines & Aviation | Scoop.it
Now in their 10th year, the Crystal Cabin Awards, given out during the Aircraft Interiors Expo in Hamburg, reveal the best of what we might expect from the
Vimal Rai's insight:

Inductive charging seems to be the most "innovative" (and consumer friendly) of the lot.. I do feel sometimes we mis-use that word a lot!

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