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Librarians and Archivists in a fast-changing digital lanscape
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Tuning out the white noise: marketing your library services - by Ned Potter #Slideshare

Keynote from the BLA Conference, July 2014. #BLAle14 This talk is all about communuication - specifically about how to make your communication stand out amid a… (RT @deanhendrix: This slideshare on #libraries communications is brilliant.
Karen du Toit's insight:

Key to focus marketing! Good advice!

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Library and Librarianship Links for the month of November | Deep Librarian

Lisa Newton:

"My favorite links from the world of librarianship for the month of November 2013."

Karen du Toit's insight:

A valuable collection of library-related links!

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Marketing Libraries: What the not-for-profits can learn from the lots-of-profits! « thewikiman

Marketing Libraries: What the not-for-profits can learn from the lots-of-profits! « thewikiman | The Information Professional | Scoop.it
Marketing Libraries: What the not-for-profits can learn from the lots-of-profits! (via @theREALwikiman) http://t.co/GudDM1KvIU

 

"A couple of weeks ago I presented a webinar for WebJunction on marketing libraries. Part 1 of this post is all the information from the presentation, including a video archive of it, and Part 2 is about the process of presenting in a webinar, for anyone interested in that side of things."

Karen du Toit's insight:

Great info about marketing of libraries, as well as presenting webinars!

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Do library promotional campaigns actually work? - by Paul St John Mackintosh

Do library promotional campaigns actually work? - by Paul St John Mackintosh | The Information Professional | Scoop.it
Library promotion: Putting it on the streets with posters and ads

 

"The above was the result of a competition hosted by German publishing giant Springer’s Springer LibraryZone, with the lucky winner Miguel Correia of the Institute of Accounting and Administration of Lisbon (ISCAL) in Portugal. “Wow! I wasn’t expecting this! Thank you, Springer and all the people who voted for my quote,” Miguel said in his reply on Facebook. “To all librarians out there: live long and prosper!”

Note the complete openness to digital media and ebooks, with no distinction drawn between print and onscreen. As one wag remarked, it might be more in keeping to see some papyrus or clay tablets in there too, but overall it’s a great image for the  modern library."

Karen du Toit's insight:

A great promotional campaign for a library, and some more images!

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Social Media Marketing: How New York Public Library increased card sign-ups by 35% | MarketingSherpa Blog

Social Media Marketing: How New York Public Library increased card sign-ups by 35% | MarketingSherpa Blog | The Information Professional | Scoop.it

Courtney Eckerle:

The New York Public Library uses National Library Card Sign-up Month as an opportunity to bring in many new library users. To do so, the library implemented a social media campaign using quotes from celebrities.

Karen du Toit's insight:

Great idea in using social media!

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Marketing with Video: It’s Now Essential, and Easier Than You Might Think

Marketing with Video: It’s Now Essential, and Easier Than You Might Think | The Information Professional | Scoop.it
Are you video-marketing your library yet? If you are, you probably already know how effective it can be; if you aren’t, by the end of this column I hope to have convinced you that it’s not just essential but infinitely achievable.

-Ned Potter
Via Robin Illsley
Karen du Toit's insight:

Practical tips for making and using videos!

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Adventures in Library Promotion: Buttons

Adventures in Library Promotion: Buttons | The Information Professional | Scoop.it

Great idea for library promotion:

 

Zachary Osborne:

"One of my responsibilities as Head Librarian is to actively promote the library’s collections, services, and programs. I tackle this through a number of traditional means, such as brochures, bookmarks, on the web and using social media, but most recently I had a new and exciting idea: buttons! Now I know what you may be thinking… it’s not new (and some may not think it’s very exciting), but I’m ready to change your mind. Buttons are cute, inexpensive to create, trendy, and if done properly with creativity, they are a lot of fun. I should also state that I’m referring to 1″ buttons, not their 2.25″  ”uncool” distant relative that we’ve seen throughout our lives. Also, some people call them “pins”, but I don’t."

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60 Ways to Use a Library Card - Peoria Journal Star (blog)

60 Ways to Use a Library Card - Peoria Journal Star (blog) | The Information Professional | Scoop.it

By Emily Lambe:

"Check out these great ways to use your library card and library from the American Library Association. 1. Download an e-book. 

read more here: http://www.pjstar.com/blogs/checkitout/x142966941/60-Ways-to-Use-a-Library-Card

 

> Also useful for other libraries to market their services!

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Stimulating Conversation And The Marketing Cafe, by Andrew Armour

Stimulating Conversation And The Marketing Cafe, by Andrew Armour | The Information Professional | Scoop.it
"Marketing Cafes are a great way to liven up traditional conferences and seminars - bringing different questions to the table and encouraging new conversations ...
Yet whilst we have a surplus of texts, emails and data we often overlook what is in real short supply – purposeful, collaborative, open and focused – business conversation."
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Has Google+ reached the tipping point: do libraries need to be there? > Infographic by The Library Marketing Toolkit

Has Google+ reached the tipping point: do libraries need to be there? > Infographic by The Library Marketing Toolkit | The Information Professional | Scoop.it
Google+ is now officially a huge social network. If our users are there, libraries should be there - help is at hand on setting up and running a library account.

 

See full version here: http://www.librarymarketingtoolkit.com/2012/06/has-google-reached-tipping-point-do.html

 

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