The Information Professional
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The Information Professional
Librarians and Archivists in a fast-changing digital lanscape
Curated by Karen du Toit
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Scooped by Karen du Toit!

Designing Better Libraries » Getting Community Members Beyond The Level One Library Experience

Among the more recognized and often repeated findings emerging from Ithaka S & R’s faculty research studies, including the recent 2012 report, is the revelation that faculty primarily perceive the academic library as their purchasing agent.


Four levels of user experience (column titled “Building Customer Communities is the Key to Creating Value“) and how to get there:

1. In Level One the organization is perceived by its customers as simply the supplier of some commodity

2. A Level Two experience would represent an improvement for librarians because it moves beyond content to a state where community members believe you help them accomplish something, but it’s more than just basic productivity.

3. At Level Three there is more engagement, emotional connection and relationship building.

4. the library achieves platform status.

Karen du Toit's insight:

Assessment of library experiences, and how to go to an engaged relationship with users!

repeatagain's curator insight, May 9, 2013 5:18 PM

what libraries deliver is a level one experience – and we need to do better than that...

Rescooped by Karen du Toit from Just Story It!

Center for Digital Storytelling - Introducing StoryLab

Center for Digital Storytelling - Introducing StoryLab | The Information Professional |

"StoryLab is a new hub for innovation with a big aim: to radically improve public conversation in the U.S. and around the world. Everybody talks about it, but CDS actually knows how to do it.

To change the world, you first have to change the story.


Here is an organization I think everyone should know about -- the Center for Digital Storytelling (CDS). They have been, and continue to provide world-class training in digital storytelling grounded in the power of a story dynamics to make a difference.


They are launching a new project -- StoryLab -- which aims to engage people in changing stories that keep us stuck, limited -- like our political discourse, violence, aids, etc. -- and expressing those stories that eliven and enoble us. Truly great work.


So why am I curating this and what has it got to do with business? Well -- imagine applying these same principles and ideas to the stories you share about your business, engaging your organization in this kind of deep story sharing that changes the world, and engaging with customers to create profound partnerships that make a difference.


Hmmmm -- I think there are lots of opportunities here and StoryLab is showing us the way.


The video on the StoryLab page also mentions supporting the project through donations. That is up to you. I have no affiliation with the Center other than our mutual love of story and its transformative power, and an amazing conversation I had a few years ago with founder Joe Lambert.


IMHO, thank heavens they are doing this project. There are so many others in the field of story that also work with story for transformative change. Let's keep hooking up. It is in this spirit that I bring you StoryLab."


This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Dr. Karen Dietz
Karen du Toit's comment, September 11, 2012 3:38 AM
Great curation, Karen!
Dr. Karen Dietz's comment, September 24, 2012 3:11 PM
Thank you Karen! I'm glad you like the curation :) Have a great week.
Rescooped by Karen du Toit from E-Learning, Instructional Design, and Online Teaching!

Now Proven! Using Twitter At Conferences Increases Attendee Engagement, by Jeff Hurt

Now Proven! Using Twitter At Conferences Increases Attendee Engagement, by Jeff Hurt | The Information Professional |

"Twitteracy: Tweeting Improves Learning And Engagement
Education Professor Christine Greenhow, Michigan State University, conducted a study on Twitter as a new form of literacy (


Her results showed that adults who tweet during a class and as part of the instruction:

are more engaged with the course content
are more engaged with the instructor
are more egaged with other students
and have higher grades than the other students.
“Tweeting can be thought of as a new form of literacy,” Greenhow said. “The students get more engaged because they feel it is connected to something real, that it’s not just learning for the sake of learning. It feels authentic to them.”

Via Dennis T OConnor
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