What Patrons Teach Us—and Publishers Should Learn — The Digital Shift | The Information Professional | Scoop.it

What Patrons Teach Us—and Publishers Should Learn - http://t.co/bMG7Oo4a via @ShiftTheDigital #libraries #ALIA..."


A new report from LJ indicates that it is vital for libraries to connect with digital patrons, especially ebook readers, and satisfying their expectations has a meaningful upside for both the library users and the publishing community.
The report, “Mobile Devices, Mobile Content, and Library Apps,”(http://www.thedigitalshift.com/research/patron-profiles/)

 a part of LJ’s ongoing Patron Profiles series, points out that even though digital users—defined as a patron who uses a smartphone, ereader, or tablet—remain a minority, they are, nonetheless, more active than the general patron not only in digital services but also “in virtually every metric of library activity.”

As such, they could guide librarians in understanding the intersection of their print holdings and their growing digital collections.