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The Information Professional
Librarians and Archivists in a fast-changing digital lanscape
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Email on the go - Week 3 of ANZ 23 Mobile Things - online learning for librarians #anz23mthings

Email on the go - Week 3 of ANZ 23 Mobile Things - online learning for librarians #anz23mthings | The Information Professional |

Linda Moore:

According to the Australian Mobile Phone Lifestyle Index, 60% of Australian mobile phone users use their phone access emails at least once a week[1]. So there’s a fair chance that if you have a mobile device you’ve already set up your email and checked it occasionally. But as I discovered this week there is much more to mobile email than the email client your phone comes with. If nothing else I encourage you to download and try some of the email apps out there – after trying the Gmail app I won’t be going back to the iPad email app again!

Karen du Toit's insight:

Mobile email - week 3 of the Australian and New Zealand librarians doing the 23 Mobile Things course - available online, free, and open worldwide!

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Rescooped by Karen du Toit from Curation, Social Business and Beyond!

The Future of Social Media: 38 Experts Share Their Predictions For 2012

The Future of Social Media: 38 Experts Share Their Predictions For 2012 | The Information Professional |

Brian Rice wrote this piece for Business 2 Community



"What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future."




Here are a few things that caught my attention:


Elias Roman, CEO and co-founder of Songza


First, the easy prediction: more and more of the information we consume on a daily basis (from news to product reviews to entertainment) will come via the social media channels we have opted into and, more specifically, from the information filters we have chosen to subscribe to in those channels.


****In the short term, more information will come from more sources delivered through fewer channels.


Tony Ellison CEO from


****Social media can insert the missing human touch and allow mankind to tap into the full potential of the internet. Because of this, it is going to transform eCommerce as we know it.


Loren McDonald, VP of Industry Relations at Silverpop


The convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time. In 2012 and beyond, savvy marketers will need to cross promote between all channels.


Read full article []


Via janlgordon
Karen du Toit's comment, November 3, 2011 12:07 PM
Thanks for this! I have rescooped it!
janlgordon's comment, November 3, 2011 3:21 PM
Hi Karen, Thanks for rescooping this, nice to meet you here:-)
DiTesco's comment, November 3, 2011 7:33 PM
Thumbs up! Rescooped
Scooped by Karen du Toit!

osarome ogbebor: Email Marketing for Librarians—Made Simple

osarome ogbebor: Email Marketing for Librarians—Made Simple | The Information Professional |

Osarome Ogbebor:

"In an era in which most of us are practically buried alive on a daily basis by email and other electronic communications, many libraries send few if any emails to their constituents.


It turns out that there are three main aspects to this trend:


1) many libraries do not have their own opt-in email lists;

2) at some corporate and academic libraries, use of the organization’s email list is either restricted or librarians are simply reluctant to use it to promote library services; and 3) librarians are laboring under a common misconception that email marketing is far too difficult or time consuming for them to handle."

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