Content Marketing Interviews
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Why Barneys New York is betting on content to drive sales - Digiday

Why Barneys New York is betting on content to drive sales - Digiday | Content Marketing Interviews | Scoop.it
With a new iPad app and a new editorial director, Barneys New York has made original content central to its marketing strategy.
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9 Tips From the Greatest Viral Content Genius on the Planet

9 Tips From the Greatest Viral Content Genius on the Planet | Content Marketing Interviews | Scoop.it
Get insights into how one former Gawker employee gets content to go viral.
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3 Reasons Why Your Content Marketing Campaign is Failing -

3 Reasons Why Your Content Marketing Campaign is Failing - | Content Marketing Interviews | Scoop.it
You know that content marketing is vital to your brands success but why aren't you seeing results? Here are 3 reasons why your campaign may be failing.
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Content Curation In the Content Marketing Mix - Heidi Cohen

Content Curation In the Content Marketing Mix - Heidi Cohen | Content Marketing Interviews | Scoop.it
In 2014, include content curation in the content marketing mix. Here's research to help you make the business case & actionable marketing tips.
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7 Highly Promotable Forms of Content Marketing

7 Highly Promotable Forms of Content Marketing | Content Marketing Interviews | Scoop.it
Here are the most popular forms of content marketing assets, as well as advice on when to use them.
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9 SEO Truths Behind the Zombie Guest Blogging Apocalypse

9 SEO Truths Behind the Zombie Guest Blogging Apocalypse | Content Marketing Interviews | Scoop.it
This article was inspired by Geoff Livingston’s poignant post “8 Myths of the Zombie Content Apocalypse,
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5 Common Marketing Message Mistakes You Need to Avoid - Search Engine Journal

5 Common Marketing Message Mistakes You Need to Avoid - Search Engine Journal | Content Marketing Interviews | Scoop.it
The task of encapsulating what you stand for via the perfect marketing message is a daunting challenge. You need to appeal to your target demographic by cr
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How Klout is Poised to Clean LinkedIn’s Content Clock -

How Klout is Poised to Clean LinkedIn’s Content Clock - | Content Marketing Interviews | Scoop.it
After LinkedIn changed its content curation algorithm, many users were in uproar. Now Klout has stepped in the ring to take over where LinkedIn is lacking.

Via Sara Greenfield
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