The importance of Storytelling
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The importance of Storytelling
The power of Stories and storytelling
Curated by Ian Mitchell
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The Art & Craft Of Modern Storytelling

The Art & Craft Of Modern Storytelling | The importance of Storytelling | Scoop.it

I think this strucure may prove useful as we all rush to learn how best to use IBooks Author.

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Storytelling Toolbox Nancy Duarte

The structure of the archetypal storytelling arc is well documented by many. Here Nancy Duarte's PPT presentation demonstrates it as a "golden " thread" and supports with a couple of videos.
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Storytelling From Southwest Airlines Brings Out Its Humanity | Storytelling Spain by Química visual

Storytelling From Southwest Airlines Brings Out Its Humanity | Storytelling Spain by Química visual | The importance of Storytelling | Scoop.it

This comparison of brand story as executed by Soth West Airines vs United Airlines simply demonstrates the importance of meassage and tone of voice

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The Small Business Storytelling Project: What is "Mind Meld"? How to Use Story to Link Minds and Produce New Solutions

The Small Business Storytelling Project: What is "Mind Meld"? How to Use Story to Link Minds and Produce New Solutions | The importance of Storytelling | Scoop.it
This expiation of the power of storiesand archetypes and suggestions on how to construct stories is one of the best I've come across for a while.
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SimonStrehler.com - Blog - The Folk Process (and Storytelling)

SimonStrehler.com - Blog - The Folk Process (and Storytelling) | The importance of Storytelling | Scoop.it
Perhaps there are some brands who can better tell their stories through an association with traditional storytelling forms like folk music.
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Presentation Zen: Storytelling lessons from Bill Cosby

Presentation Zen: Storytelling lessons from Bill Cosby | The importance of Storytelling | Scoop.it
Following up on the last post below concerning good graduation speeches, here's one more from the great Bill Cosby. Now 73, Dr. Cosby may not be on the radar screens of a much younger generation, but ask any successful comedian...
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People buy the Why, not the What!

TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action 

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Video-Commerce.org » Transmedia and the Art of Brand Storytelling

Video-Commerce.org » Transmedia and the Art of Brand Storytelling | The importance of Storytelling | Scoop.it
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The Human Side of Brand Storytelling | Sparksheet

The Human Side of Brand Storytelling | Sparksheet | The importance of Storytelling | Scoop.it

The connection between branded experiences and brand advocacy.

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So That’s What “Build Your Brand Story” Means!

So That’s What “Build Your Brand Story” Means! | The importance of Storytelling | Scoop.it

Volkswagen's early ads are rightly lauded in advertising circles as some of the best of their time/ever.  This post looks at them through the prism of storytelling, and demonstrates that the despite the art of storytelling rising once more as an essential skill in communications, and looked by some as a discovery, it has been ever thus in all cultures and in advertising. 

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Gamechangers | Storytelling Reconsidered | Upstart

Gamechangers | Storytelling Reconsidered | Upstart | The importance of Storytelling | Scoop.it

The story you or your company want to tell, doesn't matter at all unles it coincides with the stories of your audience!

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An Assessment to Find Not Your Story, But Your Story Type - A Storied Career

An Assessment to Find Not Your Story, But Your Story Type - A Storied Career | The importance of Storytelling | Scoop.it
I've used one of Carol Pearson's archetypal tools quite a lot, and found it really useful. This looks like an interesting addition. It can useful for individuals and organisations in helping them identify appropriate story telling areas.
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TOMORROW’S TRANSMEDIA

TOMORROW’S TRANSMEDIA | The importance of Storytelling | Scoop.it
Currently the media landscape is undergoing a profound transformation. So having a system in place to identify relevant opportunities is crucial for navigating tomorrow’s digital world.
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Professionally Speaking...: Presentation Tip: Powerful Closings

Professionally Speaking...: Presentation Tip: Powerful Closings | The importance of Storytelling | Scoop.it
Jimmy Durante, one of America's most popular personalities of vaudeville and early television, used to sign off each of his radio and TV programs with, "Goodnight Mrs. Calabash, wherever you are." Shrouded in an air of mystery [who is Mrs....
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Neuroscience proves why your nonprofit stories move supporters to action

Neuroscience proves why your nonprofit stories move supporters to action | The importance of Storytelling | Scoop.it
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Lessons In Brand And Social Media Storytelling @PSFK

Lessons In Brand And Social Media Storytelling @PSFK | The importance of Storytelling | Scoop.it
Storytelling expert Michael Margolis explores the art of brand storytelling.
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The Importance of Storytelling in Branding | Douglas E. Albertson | brandchannel.com

The Importance of Storytelling in Branding | Douglas E.
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