The importance of Storytelling
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The importance of Storytelling
The power of Stories and storytelling
Curated by Ian Mitchell
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Sarah Kay: How many lives can you live? | Video on TED.com

Sarah Kay: How many lives can you live? | Video on TED.com | The importance of Storytelling | Scoop.it

This young lady is quite frankly AWESOME (and that is not a word we Brits use lightly, if at all!).

TED Talks Spoken-word poet Sarah Kay was stunned to find she couldn’t be a princess, ballerina and astronaut all in one lifetime. In this talk from TEDxEast, she delivers two powerful poems that show us how we can live other lives.

 

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 ‘To understand is to perceive patterns’         ...

 ‘To understand is to perceive patterns’         ... | The importance of Storytelling | Scoop.it
‘To understand is to perceive patterns’ “ “Everything we care about lies somewhere in the middle, where pattern and randomness interlace.” — James Gleick, The Information: A History, a Theory, a Flood.
As technology develops and becomes ever more efficient it reflects fundamental patterns of nature. That is a good thing right? It makes me feel optimistic anyway.
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Learning To Be A Power Listener | Fast Company

Learning To Be A Power Listener | Fast Company | The importance of Storytelling | Scoop.it
In business, the consequences of failing to properly frame or assess an issue can be dire. Often such a misdiagnosis is the result of not having the right information, and the inability or reluctance to apply critical thinking.
Listening is different from just hearing.
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News Discovery Tools 2012 by Robin Good

News Discovery Tools 2012  by Robin Good | The importance of Storytelling | Scoop.it
The best news and content discovery tools available as selected and listed by Robin Good - updated monthly...
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Charles Leadbeater on innovation | Video on TED.com

Charles demonstrates how Passionate amateurs, using new tools, and creating products and paradigms that companies can't, is not a new digital phenomena. Mountain bikes and Rap Music both came about the same way.
He also demonstrates the potential owner of a " new 1%" that any of us can be a part of.
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The Worst Customer Service Narrative In The History Of Branding

The Worst Customer Service Narrative In The History Of Branding | The importance of Storytelling | Scoop.it
If you are talking about customer service, talk about the impact on thecustomer - The Art Of Storytelling In Business Communications And Public Relations...
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Using Great Storytelling To Grow Your Business | Fast Company

Using Great Storytelling To Grow Your Business | Fast Company | The importance of Storytelling | Scoop.it

A fascinationg post from the Fast Company that combines to storytelling techniques to great effect.

This is something to worth condenscing into an aid memoir I consult when you are putting together those pesky powerpoint presentations.

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Transmedia Tips for Grassroots Creatives and Organizations | NAMAC

Transmedia Tips for Grassroots Creatives and Organizations | NAMAC | The importance of Storytelling | Scoop.it
The theory of Transmedia storytelling is exciting and compelling. This article from Robert Pratten gives some simple tips to ensure that we don't get lost in the process to the detriment of the story.
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Deep Inside the #Algren Project: A Framework for the #Transmedia Experience | #ThinkState - A Literacy of the Imagination

This is a really useful reference for one of the ways you can design a transmedia plan.  It doesn't look like a media schedule, thats for sure.

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The Seven Basic Plots - Television Tropes & Idioms

A description of tropes appearing in The Seven Basic Plots...
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Coke & Content Marketing

Coke & Content Marketing | The importance of Storytelling | Scoop.it

Sound insight from Ernest Barbaric, and great videos from Coke that explain their future marrketing strategy based around content.  a must watch!

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Your Storytelling Brain | Think Tank | Big Think

Your Storytelling Brain | Think Tank | Big Think | The importance of Storytelling | Scoop.it

The important role of narrative coherence in storytelling.

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Fat ‘Tony The Tiger’ Sends Kids A Message About Their Breakfast @PSFK

Fat ‘Tony The Tiger’ Sends Kids A Message About Their Breakfast @PSFK | The importance of Storytelling | Scoop.it

A guerrilla marketing campaign demonstrates the benefit of developing a character to enhance an existing message.  The real power though may be in the play value and story creation potential when it is in kids hands.

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Iain McGilchrist: The divided brain | Video on TED.com

Iain McGilchrist: The divided brain | Video on TED.com | The importance of Storytelling | Scoop.it
TED Talks Psychiatrist Iain McGilchrist describes the real differences between the left and right halves of the human brain. It's not simply "emotion on the right, reason on the left," but something far more complex and interesting.
He reminds us that the gift of the right hand side of the brain is as important as the servant which is the left hand side oft
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Leadership: Top Ten Journal Articles On Storytelling - Forbes

Leadership: Top Ten Journal Articles On Storytelling - Forbes | The importance of Storytelling | Scoop.it
What lies beyond the margins of our world often sings to us with the voice of a siren, as if calling us into its embrace. First we listen, then we are lured, finally we are seduced. James Cowan.
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9 steps of creative problem solving [infographic] - Holy Kaw!

9 steps of creative problem solving [infographic] - Holy Kaw! | The importance of Storytelling | Scoop.it
A great reminder not to skip steps in the creative process, just because it's a "creative process".
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7 Tips To Help You Focus In Age of Distraction: Are You Content Fried!

7 Tips To Help You Focus In Age of Distraction:  Are You Content Fried! | The importance of Storytelling | Scoop.it
It pays to stop doing and start reflecting
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Andrew Stanton: The clues to a great story | Video on TED.com

Andrew Stanton: The clues to a great story | Video on TED.com | The importance of Storytelling | Scoop.it

Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling -- starting at the end and working back to the beginning.

This is an inspirational and informative talk with some really useful tips around content themes and human truths.

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The Role of Mobile in the Transmedia Wine Brand Narrative

The Role of Mobile in the Transmedia Wine Brand Narrative | The importance of Storytelling | Scoop.it
While this article focuses on wine, it points towards a potent future for smartphones as a means of extending brand narrative in a whole range of sectors; from chocolates to charities and beyond.
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social web

social web | The importance of Storytelling | Scoop.it

Worth sticking on the agency (and client's?) wall (RT @JohannesLenz: The value of Story telling verses Corporate Communications http://t.co/tyEH75Sz...)...

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Confessions of an Aca/Fan: Archives: On Transmedia and Education: A Conversation With Robot Heart Stories' Jen Begeal and Inanimate Alice's Laura Fleming (Part One)

Confessions of an Aca/Fan: Archives: On Transmedia and Education: A Conversation With Robot Heart Stories' Jen Begeal and Inanimate Alice's Laura Fleming (Part One) | The importance of Storytelling | Scoop.it

A conversation with the father of Transmedia about its use in education

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Transmedia Storytelling and Content Marketing

Transmedia Storytelling and Content Marketing | The importance of Storytelling | Scoop.it

The future of marketing isn’t social media in the the way we think social media is Facebook or Twitter.  Content as part of story telling just might be.

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Seven Myths About Transmedia Storytelling Debunked | Fast Company

Seven Myths About Transmedia Storytelling Debunked | Fast Company | The importance of Storytelling | Scoop.it

Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask.

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Brand Storytelling at Its Finest

Brand Storytelling at Its Finest | The importance of Storytelling | Scoop.it
ADOTAS – What makes a brand stand out? What makes a brand resonate with consumers?
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