The importance of brands
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The importance of brands
The importance of brands. Consumer engagement within social media.
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Integrated Marketing Communications 101 | Enrollment Builders

Integrated Marketing Communications 101 | Enrollment Builders | The importance of brands | Scoop.it
Integrated marketing communications (or IMC) incorporates various advertising tools and media channels used within a marketing campaign to maximize success.
Becky Norman's insight:

Integrated marketing communications (or IMC) integrates all the advertising tools used within a marketing campaign to make sure they’re working together to maximize success. This is based on the idea that IMC is very customer-centric. The three main fundamental truths that we as marketers must fully come to terms with and understand are as follows.

Markets are fragmented- Every customer is not the same, there are many smaller markets. We must meet the needs of these customers by creating IMC plans that effectively target these markets in different ways- depending on the different consumer.Media is constantly changing- We must adapt to new media, this requires different approaches to understand the dynamic nature of this new media.Customers are savvier than ever before- especially the younger generation. Many channels must be used to communicate with them.
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Nikky SIngh's curator insight, May 6, 2014 2:23 AM

THis article is a good reminder of then tools in the IMC process. the underlying principles and step by step process of using IMC throughout would  advertising and media and some rules that should be followed while during the marketing campaign. it has a nice breakdown which is easy to read and is in the order you would set up your campaign from the message to the hiring of the right people.

Patrick Wong's curator insight, May 13, 2014 9:51 PM

This article is a good reminder of then tools in the IMC process. the underlying principles and step by step process of using IMC throughout would  advertising and media and some rules that should be followed while during the marketing campaign. it has a nice breakdown which is easy to read and is in the order you would set up your campaign from the message to the hiring of the right people.

Lili Wang's curator insight, May 15, 2014 10:42 PM

Integrated Marketing Communications is the combined use of advertising tools that are used in a marketing campaign in order to promote a certain brand or product. creating brand awareness is very important for a business if they want to succeed in their industry. IMC is very customer-centric, meaning it is based and revolved around customers. needs and wants of these customers are important as the product the company comes up with must meet the satisfaction of these customers.

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Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter | The importance of brands | Scoop.it
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] (RT @lorilewis: Customers Are More Likely To Trust, Buy (Listen To #Radio) From Brands Who Use Social Media INFOGRAPHIC http://t.co/EzeKqq02Qr)...

Via Dr. Susan Bainbridge
Becky Norman's insight:

Social media= Engagement

 

Customers overall prefer socially active brands. 59% of people trust brands that use social media to communicate to their audience. Brand trust is an essential element as it creates strength and positive perceptions about a brands image, thus leading to higher brand awareness. 

 

Social integration is also hugely important when it comes to relationships with customers, especially in the 18-34 year age bracket. 91% of this demographic talk about their favourite brands on social media, making it a powerful tool to create more brand awareness and communicate with this audience.

 

Overall this use of social media increases purchase intent. 63% of people are more likely to purchase products from businesses who communicate through social media, with this figure increaing to 75% in the 18-34 demographic. This shows the integration of social media can have a huge effect on the purchase intent of customers. 

 

 

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Tiffany Tang's comment, September 26, 2013 8:07 AM
i think this is a very good article to read with. some companies however still choose to ignore the evolution on online activity and choose to go through the traditional streams of communicating with there target audience. This might let the company reduce the amount of profit.On the other hand if the company use the social media to promo their product this will largely give a big advantage for the company.
Anna Kong's comment, September 26, 2013 9:26 PM
i agree with you jianwang this article is interesting and it does point out the vital connections between branding and social media. well chose article.
Steven Chen's comment, September 26, 2013 9:33 PM
Good insight Lycoris. For me, I fit into one of the 18-34 demographic and I use social media every day. All the statistics in this article show that social media plays a significant role in brand engagement and I totally agreed with it. For me, I would like to engage with a brand that using a social media platform, especially if some of my friend a link to me on Facebook. One of the reason that I would like to trust brands who use social media is there are not just positive advertisements on the Facebook page but also different comments I can read. And I also agree with Lycoris’s point that social media is a powerful tool. It is an effective and cheap platform for brand to engage with people, but it is hard to control. For brand, this could be a negative issue because when things go wrong, it is really hard to control how people saying on the social media so there is no way to hide the truth. And for customers, this could be a good issue because we knew if something goes wrong, we will see news on social media.
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Study: Many Shades of Like in Brand-Consumer Engagement | Social Media Marketing | E-Commerce Times

Study: Many Shades of Like in Brand-Consumer Engagement | Social Media Marketing | E-Commerce Times | The importance of brands | Scoop.it
A Like on Facebook goes a long way. Seventy percent of consumers who engage in social media make purchases from brands they are connected to, according to a new study released by SocialVibe.
Becky Norman's insight:

When consumers are connected to brands online, they are more likely to purchase products from that brand.  This shows the importance of social media pages on facebook, as users feel connected to these brands and engage with them which leads to potentially purchasing the product.  So why do so many businesses not utilise this free tool? Is it lack of awareness on the effects of connections with engagement through facebook pages on the purchasing behaviour of consumers?

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Kerri-Ann Choromanski's comment, March 19, 2013 11:34 PM
I think some companies are ignorant to the affects of social media. The change is just to great for traditional styled processes that they cannot adjust to the movement. The companies that cannot utilise social media towards the their products are clearly the one who will get left behind in this digital and technological movement.
Marche Adams's comment, March 20, 2013 9:41 PM
there certainly is a strong correlation between branding and using social media. technology is evolving and many consumers are turning to online activities and social media as a source of communication. companies should adopt the idea of exposing their brand using social media as this a fast growing process and is a way of connecting to a wider audience you may not have know was out there.