The Historic Scoop
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The Historic Scoop
News, trends, insights and developments collected and summarized by the PR department.
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Survey: 91 Percent Have Gone Into Stores Because Of Online Promotion

Survey: 91 Percent Have Gone Into Stores Because Of Online Promotion | The Historic Scoop | Scoop.it
Though most retailers, advertisers and brands have not yet caught up, we are firmly in the multi-platform era. Newspaper-backed local shopping platform Wanderful Media released findings from a shopping survey of just over 1,000 US adults yesterday.
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Smartphones Essential To Shopping Experience

Smartphones Essential To Shopping Experience | The Historic Scoop | Scoop.it

The smartphone, and other connected devices, have already become an essential part of the shopping experience, and marketers and retailers need to optimize their experiences to ensure they are optimizing the mobile experience.

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Leverage Paid, Owned, Earned Media For Social Media Success

Leverage Paid, Owned, Earned Media For Social Media Success | The Historic Scoop | Scoop.it

It seems that in today's “tweet to create Lincoln's next Super Bowl television spot” world, the Wild West of social media marketing continues to reshape its horizons with exceedingly new and vibrant ways to drive consumer engagement.

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Stores offer same-day delivery to compete with Amazon

Stores offer same-day delivery to compete with Amazon | The Historic Scoop | Scoop.it
Stephen Kling is a devoted Amazon.com shopper, but lately he's been lured back to big-box retailers, buying items from Target and Office Depot . The reason? He can get same-day delivery.
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A Look Into The Crystal Ball: Top Trends For 2013

A Look Into The Crystal Ball: Top Trends For 2013 | The Historic Scoop | Scoop.it

We track youth’s habits and trends constantly, examining how Millennials, the largest generation in American history, are influencing and shaping culture.

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How Restaurants Are Using Technology to Deliver Better Customer Service - Forbes

How Restaurants Are Using Technology to Deliver Better Customer Service - Forbes | The Historic Scoop | Scoop.it
Restaurant patrons want social media and smartphones integrated into their dining experience to make ordering and paying faster. Here's a look at some of the chains that are in the lead in using new technology to improve their customer service.
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Sulia: The Hottest Social Network You've Never Heard Of

Sulia: The Hottest Social Network You've Never Heard Of | The Historic Scoop | Scoop.it
Social services that promise to aggregate online content are nothing original, so where does new site Sulia fit into the mix?
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3 tools to monitor your brand's online reputation | Articles | Main

3 tools to monitor your brand's online reputation | Articles | Main | The Historic Scoop | Scoop.it
Your brand's reputation is one of its most valuable assets. Keep it clean with help from these tools.
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For 2013, It's Emerald City

For 2013, It's Emerald City | The Historic Scoop | Scoop.it

Get ready for a little more and balance and harmony in your life: Pantone has named emerald the color of 2013, describing the jewel tone as “lively, radiant, and lush.”

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The ABCs Of Email Marketing

The ABCs Of Email Marketing | The Historic Scoop | Scoop.it

It's amazing that it's December already and time for the Email Insider Summit in Park City. Sadly, I won't be there. Thanks to a 50-MPH wind that caught hold of my car door and slammed my head, I now have the kind of injury typically sustained by football and hockey players: a concussion. At the advice of my doctor, I won't be on a plane for a few more weeks, but I will be there in spirit!

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Sleigh Bells Ring, Moms Are Listening

If things go as predicted, this year's holiday season will be a jolly one for retailers. The National Retail Federation (NRF) is forecasting a 4.1% gain in spending over 2011, with the average holiday shopper dropping a total of $749.51. Total holiday spending is expected to reach $586.1 billion.

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Holiday E-Commerce To Rise 17%

Rising consumer confidence, rampant promotion and a favorable calendar will result in slightly higher growth in holiday online sales than in 2011, according to a new comScore forecast. The research firm projects U.S. e-commerce sales will grow 17% this holiday season to $43 billion, compared to a 15% gain last year during November and December.

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YouTube's 20 Most Watched Ads of 2012

YouTube's 20 Most Watched Ads of 2012 | The Historic Scoop | Scoop.it
Nike, Pepsi and VW lead the way; Old Spice places most spots overall
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Amazon's Showrooming Victims List: Best Buy, Walmart, Target

The showrooming effect is very real, as even consumers now admit to Harris Interactive in its latest poll of holiday shopping habits. Fielded between Nov. 27 and Nov. 29 among 2,249 adults, the pollster finds that 43% have tried a product in a store and then chosen to buy it online.

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Best Buy Needed To Let Founder Schulze Buy The Company Months Ago - Forbes

Best Buy Needed To Let Founder Schulze Buy The Company Months Ago - Forbes | The Historic Scoop | Scoop.it
Schulze might be getting the whole shebang for a steal, paying a much smaller amount that originally forecast.
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Five Trends Driving Traditional Retail Towards Extinction - Forbes

Five Trends Driving Traditional Retail Towards Extinction - Forbes | The Historic Scoop | Scoop.it
The e-commerce behemoth is coming, but that's no longer news. Amazon is nearly 20 years old now, eBay just a year younger. What is news? The behemoth is arming itself.
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Its the most social-ist time of the year

Its the most social-ist time of the year | The Historic Scoop | Scoop.it
The holidays are a time to be social and to engage coworkers, friends, and family. And, in case we needed any reminding, Americans are getting more social all the time at least when it comes to the use of social media.
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Instagram, Now Part Of Facebook, Limits Twitter Display Of Its Photos - Forbes

Instagram, Now Part Of Facebook, Limits Twitter Display Of Its Photos - Forbes | The Historic Scoop | Scoop.it
Instagram, now in the Facebook fold, is getting with the corporate program.
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The New SEO Rules in a Content Marketing World

The New SEO Rules in a Content Marketing World | The Historic Scoop | Scoop.it
Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with.
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Email Consumption Soars On Mobile

There is ample research about emails increasingly being opened on mobile devices. That brings challenges for marketers in ensuring email optimization for the platform, but also opportunity with m-commerce and immediate product purchasing.

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Study: People Always Shopping, Even If Unaware

Study: People Always Shopping, Even If Unaware | The Historic Scoop | Scoop.it

The so-called “purchase funnel” for consumers is no longer linear, and it no longer stops, thanks to social media.

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Guy-Commerce: How They Shop This Holiday Season

Guy-Commerce: How They Shop This Holiday Season | The Historic Scoop | Scoop.it

As the holiday shopping season is in full gear, men around the country are stressing about what and how to buy gifts for their loved ones. For many guys, the holiday shopping season is filled with excitement and anxiety as well as some new tricks to ease the process.

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Trends for 2013: Making Mobile-First a Priority

For years, marketers emphasized a build-for-the-desktop-first approach, with mobile serving as little more than a sideshow. However, rapid advances in smartphone and tablet ownership have changed that equation.

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Twitter Promises Downloadable Tweet Archive by Year's End

Twitter Promises Downloadable Tweet Archive by Year's End | The Historic Scoop | Scoop.it
Twitter users will be able to download every tweet they've ever sent by the year's end, according to Twitter CEO Dick Costolo. It has taken so long for Twitter to offer users their archives because the site isn't suited for archive distribution.
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