Agency of the Future
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Agency of the Future
Curating content relevant to the changes happening in the marketing services agencies and how they react to the challenges posed by the channel proliferation, measuring ROI, data, social media, changing client behaviour and the new business models.
Curated by Adrian Leu
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Ad tech giant Centro aims to revive media industry - ZDNet

Ad tech giant Centro aims to revive media industry - ZDNet | Agency of the Future | Scoop.it
ZDNet
Ad tech giant Centro aims to revive media industry
ZDNet
Riegsecker's background as a journalist, and his belief that the “Fourth Estate” is essential to a healthy society, underpins much of his company's vision and strategy.
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Opinion: The future digital agency will rest within the media agency - Campaign India

Opinion: The future digital agency will rest within the media agency
Campaign India
Rarely has there been as much fragmentation in the media business as we are seeing today in digital. Marketers have had to deal with a variety of digital specialists.
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Agency Holding Company Of The Future? Check Out The MediaMath Family Tree

Agency Holding Company Of The Future? Check Out The MediaMath Family Tree | Agency of the Future | Scoop.it
Agency Holding Company Of The Future? Check Out The MediaMath Family Tree - http://t.co/8hyI2rcv6e
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The Future of Digital Isn't in Advertising - ClickZ

The Future of Digital Isn't in Advertising - ClickZ | Agency of the Future | Scoop.it
The Future of Digital Isn't in Advertising
ClickZ
It's been exactly a year since I wrote this article – "The Digital Agency of the Future." The article fueled a certain amount of discussion for me and set some wheels in motion.
Adrian Leu's insight:

Although radical as a highlight title, it does showcase the real trend towards developing products (solutions) to engage customers with brands and issues.

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Agencies Need To Get Into The Boardroom (Or Die Trying)

Agencies Need To Get Into The Boardroom (Or Die Trying) | Agency of the Future | Scoop.it
I've said before that IBM and other consultancies control the future of digital media because they can get better access to both client and media data. In ensuing conversations, some argued that great CRM agencies had ...
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What Data-Obsessed Marketers Don't Understand

What Data-Obsessed Marketers Don't Understand | Agency of the Future | Scoop.it

A framework for finding the hotspot intersection between data-driven analytics and emotional, creative marketing.True brand intelligence lives at the intersection of head and heart.

Adrian Leu's insight:

A framework for finding the hotspot intersection between data-driven analytics and emotional, creative marketing.

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The shock of the new: scary for agencies, but inevitable

The shock of the new: scary for agencies, but inevitable | Agency of the Future | Scoop.it
From new forms of communication to new ways of working, agencies need to embrace change or get squashed, writes Dominic Mills.
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How agencies are fighting to stay relevant (single page view) - iMediaConnection.com

How agencies are fighting to stay relevant (single page view) - iMediaConnection.com | Agency of the Future | Scoop.it
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How Agencies and Brands Can Harness the Potential of Startup Technologies -

How Agencies and Brands Can Harness the Potential of Startup Technologies - | Agency of the Future | Scoop.it
Adopting a startup's new technology can be risky to big brands and agencies, but there are ways to harness the potential and discover the next big thing...
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Dear Agency Whiners: Do Something - Digiday

A planner at Wieden+Kennedy London suggests a few ways people in advertising can help make the right career choices for themselves.
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The Digital Agency is Dead

The Digital Agency is Dead | Agency of the Future | Scoop.it
This post was contributed by Chris Pisapia, Managing Partner at Verndale.
Goodbye, Digital Agency.
From a...
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Do you want a digital agency or a technology partner?

Do you want a digital agency or a technology partner? | Agency of the Future | Scoop.it
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights
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The Publisher of The Future Looks Like An Agency Too

On the Web, brands are now looking for ways to reach consumers through content and experiences, as opposed to straight-up, easily ignorable banners.

Via Thomas Faltin
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Is Adobe a marketing player now? - Enterprise Irregulars

Is Adobe a marketing player now? - Enterprise Irregulars | Agency of the Future | Scoop.it
Is Adobe a marketing player now?
Enterprise Irregulars
Adobe made a decision a couple of years ago to enter the marketing space.
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If the traditional ad agency is dead, what will take its place ...

If the traditional ad agency is dead, what will take its place ... | Agency of the Future | Scoop.it
That idea has been reinforced by hundreds of marketing pundits telling us that the traditional advertising agency model is a relic and needs to be reinvented. ...
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How big brand execs take the digital leap - Digiday

How big brand execs take the digital leap
Digiday
The old ways of marketing are being disrupted precisely when executives most wish there was a proven playbook.
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The Advertising Agency of The Future

The Advertising Agency of The Future | Agency of the Future | Scoop.it
After ten years, I closed the big black door. The door of my former employer, an advertising agency.... (How looks The Ad Agency of The Future?
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5 reasons why brands are cutting out agencies - Digiday

The new agency model might be brands doing agency work largely themselves, writes John Winsor, CEO of Victors & Spoils.
Adrian Leu's insight:

A sign of accelerated decoupling?

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Disruptive Leadership: An interview with SapientNitro's European MD Nigel Vaz - The Drum

Disruptive Leadership: An interview with SapientNitro's European MD Nigel Vaz - The Drum | Agency of the Future | Scoop.it
Disruptive Leadership: An interview with SapientNitro's European MD Nigel Vaz
The Drum
“Is there such a thing anymore as an ad agency or digital agency, and if they continue to exist today how long will they continue to exist in this way?
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The New Agency Creative Team - Digiday

The agency creative team is changing. We asked senior agency creatives how they envisage the agency creative team of the future.
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Open Letter to CMOs: Confessions of a Digital Marketing Agency ...

Open Letter to CMOs: Confessions of a Digital Marketing Agency ... | Agency of the Future | Scoop.it
You've taken the risks and the responsibility, while your digital agencies have responded with clicks, likes, and an avalanche of data but offered very little valuable insight. ... marketing.
Adrian Leu's insight:

What comes first - data or creativity?

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Why the digital agency is as outdated as the digital watch

Why the digital agency is as outdated as the digital watch | Agency of the Future | Scoop.it
Is digital marketing still relevant? And what about DM, print and ads? How have things moved on? And why does Demand Generation go beyond tactics to intelligently support the sales team and deliver bottom line growth.
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Here's Why Talented Creatives Are Leaving Your Agency - Digiday

The exodus of talent we’ve been hearing so much about at the executive level is filtering down to smart young digital creatives. Can you blame them?
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Agency Reflections On 2013: Lessons, Trends, Themes | SHOOTonline.com

Agency Reflections On 2013: Lessons, Trends, Themes | SHOOTonline.com | Agency of the Future | Scoop.it
Thinking in the long term, increased collaboration with new and varied colleagues and partners, the so-called “second screen” not necessarily being second any more, the evolving role of agency prod
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