FutureMedia
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FutureMedia
Future of Media : Transmedia, Crossmedia, Storytelling, Internet, Social Media, Social TV, Second-screen, Virtual reality, Webmarketing and much more
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gaduman » Prometheus : décryptage au travers de la campagne

gaduman » Prometheus : décryptage au travers de la campagne | FutureMedia | Scoop.it

Vous l’avez peut-être vu : Prometheus est un film s’inscrivant dans l’univers d’Alien tout en s’en détachant. Mais avant que le film ne sorte, nous avons eu droit à une véritable campagne transmedia aux petits oignons...

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"Using transmedia techniques, marketers can bring life to brand messages " | L'Atelier: Disruptive innovation

"Using transmedia techniques, marketers can bring life to brand messages " | L'Atelier: Disruptive innovation | FutureMedia | Scoop.it
Technological innovations have opened new marketing opportunities for brands. Transmedia explores new forms of storytelling, and can be used by marketers to create more engaging content or experiences for consumers.
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» How TV brands are honoring fans with social awards

» How TV brands are honoring fans with social awards | FutureMedia | Scoop.it
How TV brands are honoring fans with social awards...
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5 Lessons For Storytellers From The Transmedia World

5 Lessons For Storytellers From The Transmedia World | FutureMedia | Scoop.it
In April of 2001, a close friend sent me a link to the "Anti-Robot Militia," which was just like it sounds: a hate group against robots. One click later, I was hopelessly hooked on a marketing campaign for the film A.I.
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‘Transmedia Engagement: Participatory Culture to Activism’

‘Transmedia Engagement: Participatory Culture to Activism’ | FutureMedia | Scoop.it
The following is a talk I gave June 1 in Toronto which sprang from my ongoing interest in The Hunger Games as a transmedia campaign.
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MediaPost Publications MTV Digital Series Is A Teen Wolf In Transmedia Clothing 06/05/2012

MediaPost Publications MTV Digital Series Is A Teen Wolf In Transmedia Clothing 06/05/2012 | FutureMedia | Scoop.it
MTV Digital Series Is A Teen Wolf In Transmedia Clothing - 06/05/2012...
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Lazarus saisit les doutes

Lazarus saisit les doutes | FutureMedia | Scoop.it
Lancé le 14 février dernier, le web documentaire Lazarus-Mirages n'en finit pas de séduire. Véritable éloge à la pensée sceptique, aux doutes, cet objet éditorial unique est un projet d'illusionniste(s).
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Le transmedia explique par Henry Jenkins lui-meme « Bigger Than Fiction

Le transmedia explique par Henry Jenkins lui-meme « Bigger Than Fiction | FutureMedia | Scoop.it

Vous n’avez pas lu le livre « Convergence Culture: Where Old and New Media Collide » ? Vous n’avez pu vous rendre à la conférence d’Henry Jenkins au centre Pompidou le vendredi 25 mai ? Voici un petit post pour vous mettre à jour ! [FR]

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K7 Meets Lance Weiler

K7 Meets Lance Weiler | FutureMedia | Scoop.it

Earlier this month K7 attended the third annual Transmedia Next event. We gained an exclusive interview with world-renowned Story Architect Lance Weiler to ask what is Transmedia?

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Future Passed: When we dreamed of television

Future Passed: When we dreamed of television | FutureMedia | Scoop.it
Visions of the moving image: what is, what was, and what will never be...
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Social TV ou transmedia ? | Social TV et engagement

Social TV ou transmedia ? | Social TV et engagement | FutureMedia | Scoop.it
L'analyse de la stratégie Web et médias sociaux de The Voice nous permet de questionner les différences entre social TV et transmedia.
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Obama's team of tech gurus to unleash 'Holy Grail' of digital campaigning

Obama's team of tech gurus to unleash 'Holy Grail' of digital campaigning | FutureMedia | Scoop.it
Dashboard, the Democrats' sophisticated new tool, melds data collection with a social aspect to unify volunteers nationwide...

#Digital #Innovation #political #campaign

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Social TV : les chaînes TV partent à la chasse aux Twittos

Social TV : les chaînes TV partent à  la chasse aux Twittos | FutureMedia | Scoop.it
L’élection présidentielle et le succès planétaire de The Voice ont prouvé une fois de plus que la TV ne pouvait plus se passer des réseaux sociaux, surtout de Twitter.
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Murder at the Met: How a Cambridge Firm is Helping Museums with Digital Storytelling

Murder at the Met: How a Cambridge Firm is Helping Museums with Digital Storytelling | FutureMedia | Scoop.it

Lauren Landry: "How do you begin to digest the Greek and Roman art, let alone shift to the arts of Africa, Oceania and the Americas? Well, why not turn your adventure into a game? And not just any game, but a murder mystery."

 


Via The Digital Rocking Chair
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Henry Jenkins: frictions emerge over trans-media and money-making | via Teresa Diez

Henry Jenkins: frictions emerge over trans-media and money-making | via Teresa Diez | FutureMedia | Scoop.it
American media scholar and pop culture expert Henry Jenkins, currently on a lecture tour of Europe, said that all content is heading in the direction of trans-media, shifting from its original state to new platforms.

Via @FernandoCarrion
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Coca-Cola and Procter and Gamble Lead the way into the New Advertising Era of SocialTV...A Money Machine - Forbes

Coca-Cola and Procter and Gamble Lead the way into the New Advertising Era of SocialTV...A Money Machine - Forbes | FutureMedia | Scoop.it
BOOM! Traditional TV Advertising is being disrupted right in front of our eyes.  Gone are the Mad Men days of TV advertising - martini lunches, no real measurement, and scant ROI models. Enter the SocialTV.
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» Daybreak, une fiction interactive pour AT&T signée Tim Kring

» Daybreak, une fiction interactive pour AT&T signée Tim Kring | FutureMedia | Scoop.it

Daybreak, série interactive conçue pour le web et les mobiles par Tim Kring (Heroes, Touch) pour l'opérateur AT&T, place la barre très haut en terme de "brand content" digital. La télévision de demain s'écrit peut-être sous nos yeux, et certaines marques sont en train de l'investir de fort belle manière

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Digital PR Talk: Why Ridley Scott chose to take the Transmedia path to publicity for Prometheus

Digital PR Talk: Why Ridley Scott chose to take the Transmedia path to publicity for Prometheus | FutureMedia | Scoop.it

When you're creating a prequel to a film which is over 35 years old, how do you ensure the modern generation of cinema-goers can get excited about it?


Via Simon Staffans
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Simon Staffans: What Transmedia lessons can TV learn from video games?

Simon Staffans: What Transmedia lessons can TV learn from video games? | FutureMedia | Scoop.it

For MediaCity Finland's Staffans, TV should take a leaf from video games' book if it wants to nail multiplatform storytelling


Via Simon Staffans
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Nuno Bernardo Interview. On Collider » Frost Magazine

Nuno Bernardo Interview. On Collider » Frost Magazine | FutureMedia | Scoop.it

Nuno Bernardo describes Collider as “Lost meets Terminator”. At Frost Magazine we are super excited about this multi-media story. Nuno is very inspirational and, according to BBC, “Nuno Bernardo is a leading world expert in New Media”.We also have the web series exclusively before anyone else does, so keep an eye out for it and check out our interview with the creator.

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Le Transmédia investit le secteur culturel et entre dans les musées | The rabbit hole

Le Transmédia investit le secteur culturel et entre dans les musées | The rabbit hole | FutureMedia | Scoop.it
L’approche Transmédia n’est pas réservée à un secteur d’activité en particulier comme le cinéma, les jeux vidéo ou la télévision, même si ces secteurs contribuent largement à son développement.
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Transmédia & Crossmédia: quelles différences ?

Transmédia & Crossmédia: quelles différences ? | FutureMedia | Scoop.it

Récit Transmédia, marketing Crossmédia : il n’est pas toujours simple de faire la différence entre les deux.


Via Veille Webmarketing
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» MTV hits 100M likes, interview with President Stephen Friedman

» MTV hits 100M likes, interview with President Stephen Friedman | FutureMedia | Scoop.it

As social TV matures, major cable networks continue to treat the growth of their social channels as important as the growth of the linear channels. MTV, which started its main Facebook page in November 2007, has reached over 100 million likes across all their show pages (not including the characters)...

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Transmedia Mobile Gaming - Conference | Transmedia Storytellling

Patrick Möller: "The first "Transmedia Mobile Gaming" conference was being held this month in Warsaw. I was invited by Voodoodance to speak there about "Transmedia Storytelling" and to show some cases. These are the slides of my talk."


Via Simon Staffans, The Digital Rocking Chair
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The Voice : Pagny en trending topic monde grâce à ses vestes

The Voice : Pagny en trending topic monde grâce à ses vestes | FutureMedia | Scoop.it
Qui ?
Lionel Abbo, Directeur du Développement Shine France, qui produit notamment The Voice.
Quoi ?
Le bilan The Voice sur la Social TV par Laurent Guérin, spécialiste de la production transmedia.
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