The future of marketing
1.1K views | +0 today
Follow
The future of marketing
At CreateHealth.io we're always looking for new, fresh and innovative ways to engage people. We hope these posts educate and inspire you.
Your new post is loading...
Your new post is loading...
Rescooped by Jonathan Gwillim from B2B Content Marketing
Scoop.it!

17 Sources of Quick Marketing Content That Are Right Under Your Nose

17 Sources of Quick Marketing Content That Are Right Under Your Nose | The future of marketing | Scoop.it

Excerpted from article:

"That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. I mean, maybe you'll get a blog post written in a couple weeks. If you're lucky, a new lead generation offer could get pumped out once a quarter.

 

If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you.

Here are 17 sources of quick content that can help you out in a pinch so you can keep feeding that hungry inbound marketing machine of yours.

 

1) Tap your sales and services teams.

2) Pull from your company collaboration tool.

3) Interview an internal expert.

4) Interview an external expert.

5) Pull excerpts from lead generation content.

6) Bundle your blog content into lead generation offers.

7) Turn written content into visual content.

8) Wax poetic on camera.

9) Screen capture how-to content as you're teaching it.

10) Write out the steps of your how-to videos.

11) Solicit content from guest contributors.

12) Turn presentation slides into SlideShares.

13) Record presentations.

14) Compile compelling data.

15) Turn everyday tools into downloadable templates.

16) Update offers to align with personas.

17) Set contribution requirements.

 

Each source is analyzed with more information and examples. Read full original article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33615/17-Brilliant-Sources-of-Content-Hiding-Right-Under-Your-Nose.aspx


Via Giuseppe Mauriello, Louisa Spiteri
more...
No comment yet.
Scooped by Jonathan Gwillim
Scoop.it!

Making sense of multichannel in pharma

A Len Starnes (@lenstarnes) presentation first given earlier this month in Istanbul.

 

[AS: The emphasis here is: no evolution of social across the enterprise, no socially-enabled MLM.

 

'5 or 10 years away' may as well be 'never' bearing in mind the recent emergence of social business and the platforms that currently enable it.]

more...
No comment yet.
Scooped by Jonathan Gwillim
Scoop.it!

Infographic: Helping Digital Marketing Serve "The Right Impression"

Infographic: Helping Digital Marketing Serve "The Right Impression" | The future of marketing | Scoop.it
Infographic: Helping Digital Marketing Serve "The Right Impression"iMedia Connection (blog)Forrester predicts that consumer purchases via smartphones will grow from $10 billion in 2012 to $31 billion in 2016 and smartphones will account for 3% of...
more...
No comment yet.
Rescooped by Jonathan Gwillim from Social-Business-Marketing
Scoop.it!

love a morning infographic: Email Marketing vs Social Media Marketing

love a morning infographic: Email Marketing vs Social Media Marketing | The future of marketing | Scoop.it

According to a Report produced by Royal Pingdom, Internet 2011 in numbers, there were more than 2.2bn email users in 2011 and 3.4bn email accounts, this figure growing by 500m. According to Radicati, this number is expected to grow to 4.1bn by the end of 2015.

There is always a tendency when new technologies come along to throw out the old in favour of the new. Email is often seen as out of date and its value diminished by the exciting opportunities that social media appears to open up.

Of course it’s essential to build in emerging channels to our marketing strategies to keep us in contact with our growing audiences but as its true that marketing cannot rely on digital alone, so it is that we need to ensure we are maximising all channels we have at our disposal. And while social is a constantly changing environment, email remains a core feature in our everyday lives and has proved its effectively time and time again.

While social media can be great for raising a brand’s profile, most consumers still respond better to offers made in an email. In this sense, social media is the tool that acts to warm up the audience with email coming in to close the deal.

 

HostPapa has created an interesting Infographic comparing email and social across 5 major success factors; Benefits, Growth, Usage, Reach and Features with an interesting, but maybe not unexpected result.

 

By Daniel Rowles. http://bit.ly/R0TJvC

Email-Statistics-Report-2011-2015-Executive-Summary By Radicati. http://bit.ly/PE3l55

Infographic by HostPapa. http://bit.ly/O0wxTE

Source. http://bit.ly/Rt1jjh


Via maxOz
more...
maxOz's comment, September 2, 2012 8:59 PM
Alessio Thank You xxx
Rescooped by Jonathan Gwillim from MarketingHits
Scoop.it!

The Perfect Call to Action [Infographic]

The Perfect Call to Action [Infographic] | The future of marketing | Scoop.it

A call to action isn’t just limited to e-commerce websites; every website should have an objective. The objective of a website could be placing an order, reading related articles, subscribing to the newsletter or filling in a contact form. Make sure that the visitor knows what is expected of him and enable him to do so.

 

There are several techniques to implement the call to action in a email. The basic tip is not to create a dead-end where a user doesn’t know where to go next. If he doesn’t know where to go next, he’ll leave your website and increase the bounce rate. Help him browse to other pages by using a clear call to action.

 

Email marketing method is most effective for beginners who need to spread the word about their abilities and services. Mailers can lead to your initial contracts. Mail out a brief business card that highlights the services you offer, attached to a detailed brochure that elaborates on the scope of your business and operations. For those who are interested, undertake a formal personal introduction, expanding on the abilities you outlined in your business card and brochure. Relate your abilities to their business’ expansion and streamlining needs. End with a formal request to speak to the decision-maker, or a “call to action,” as it’s typically termed. Without a formal call to action, there is no real point to mailer marketing.

 

Hopefully, you’ll learn a lot in this infographic by litmus.com which will give you information about dos and don’ts for designing the perfect call to action for email marketing.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Jonathan Gwillim from Internet Marketing Strategy 2.0
Scoop.it!

Education Is The New Marketing Strategy

Education Is The New Marketing Strategy | The future of marketing | Scoop.it

Robin Good: Just as much as music is no longer in the hands of record companies and books are no longer in the hands of traditional book publishers, learning is not anymore in the hands of schools and other educational institutions.

 

Today a person can learn from a myriad of new different sources, at his own pace and time.

 

"The internet has democratized education and businesses should take notice.

 

You are in business because you have some area of expertise.

 

Sharing your expertise is a way to help you build your brand and provide value."

 

From the original article: "The Education of Millionaires, a book by Michael Ellsberg that proposes that the best investment in education is one that offers lifelong, relevant knowledge that will make you financially successful.

He urges people to find mentors and experts to teach the skills they need, rather than investing six figures in a traditional college education that is unlikely to contribute to their ability to earn a living.

I have mixed feelings about suggesting that people forgo or drop out of college, but I believe we are seeing a trend worth noting.


People are looking to non-traditional sources to learn from. Education and business are merging. "

 

The article is full of short, valuable insights, like these:

 

"As a brand, your expertise in the product you sell — in every way it affects the people who use it — sets you apart. If you sell shoes, you could teach fashion or fitness. If your product is food, teach nutrition."

 

"Consumers need information to choose when there are too many options."

 

"Education is a form of curation."

 

Right on track. Must-read. 8/10

 

Full article: http://www.socialmediaexplorer.com/digital-marketing/education-is-the-new-marketing/

 

 

 


Via Robin Good
more...
No comment yet.
Rescooped by Jonathan Gwillim from Social-Business-Marketing
Scoop.it!

The State Of B2B Lead Generation

The State Of B2B Lead Generation | The future of marketing | Scoop.it
View the results from a survey of a few hundred B2B lead buyers answering questions about lead sources, technology and more.

The world of online marketing, and lead generation, continues to evolve.

Buyer Zone surveyed a few hundred B2B lead buyers and asked them a boatload of questions about lead sources, technology and more.

This Report, State of B2B Lead Generation, will help you get a handle on what businesses are using and thinking about online lead generation - right now:

Lead sources Best practices The use of technology Marketing and sales alignment And more

This Infographic shows highlights from the survey and report

 

By BuyerZone. http://bit.ly/MTsk2L

Report  State of B2B Lead Generation. [PDF] http://bit.ly/OkdyBP

Source. http://bit.ly/SCMiko


Via maxOz
more...
No comment yet.
Rescooped by Jonathan Gwillim from H2H Marketing
Scoop.it!

Search Engine Optimization vs. Inbound Marketing

Search Engine Optimization vs. Inbound Marketing | The future of marketing | Scoop.it
Search engine optimization vs. inbound marketing; how can they work together? The bottom line is it's a match built in marketing heaven!

Via Fabrizio Faraco
more...
No comment yet.
Rescooped by Jonathan Gwillim from Eclectic Technology
Scoop.it!

The Difference Between Games and Gamification?

The Difference Between Games and Gamification? | The future of marketing | Scoop.it

When reading about education these days the term gamification comes up often. What is gamification and why are we discussing this in education? This post explores the concepts behind gamification, games, and simulations, discussing what they are, how they may be used and some pros and cons.


Via Beth Dichter
more...
No comment yet.
Rescooped by Jonathan Gwillim from Digital-By-Design
Scoop.it!

Infographic: Mobile Technology For Small Businesses

Infographic: Mobile Technology For Small Businesses | The future of marketing | Scoop.it
Ever wondered about Mobile Technology in business?

Many small businesses, opting to work from home, due to economic restraints, will utilise any advantage they can in order to help cement their likelihood of success, whether that be in terms of financial growth or security.

One such advantage is modern technology, in particular mobile technology, which has seen a phenomenal level of growth over the last decade (in terms of adoption, affordability and technological sophistication).

So how do small businesses utilise mobile technology to help save money or improve productivity? How many small businesses utilise such technology?

Exactly what kind of technology are they adopting?

The team at BusinessMobiles have helped answer some of those questions, producing the following ‘An Infographic Look At Mobile Technology For Small Businesses’

 

By John Pring. http://bit.ly/SmnYmK

Source. http://bit.ly/QYS5uN


Via maxOz
more...
No comment yet.
Scooped by Jonathan Gwillim
Scoop.it!

Interesting, New Ways to Define and Segment your Market

Interesting, New Ways to Define and Segment your Market | The future of marketing | Scoop.it

Every company has a definition of their market and every company also identifies certain segments in that market; even if it’s in someone’s head. But it’s becoming painfully clear that the old and convenient ways of doing this are ineffective and significantly limit the potential of your business. All we need to do is look at the results and we can see that both dollars and efforts are wasted in the more traditional ways of viewing and getting to the market. They simply don’t work if your goal is to create enduring value for your customers.

 

As new channels – such as social media – emerge, marketers flock to them in droves, hoping this new access point will drive more valuable outcomes for their businesses, or their careers. Unfortunately, one-size-fits-all doesn’t work any better in social media than it did in email, print or another other media you can think of. In fact, one-size-fits-none!


Continue Reading... 

more...
No comment yet.
Scooped by Jonathan Gwillim
Scoop.it!

Measure and improve your social influence…

Measure and improve your social influence… | The future of marketing | Scoop.it
The creation and quick spread of online social media have modified that meaning, or, maybe, there's a totally new definition under the nomenclature online social influence. Are we trying to persuade via social media?
more...
No comment yet.
Scooped by Jonathan Gwillim
Scoop.it!

The Social Power Of YouTube Search (Infographic) | Business 2 Community

The Social Power Of YouTube Search (Infographic) | Business 2 Community | The future of marketing | Scoop.it
Creating a YouTube channel for your brand is a no-brainer.
more...
No comment yet.
Rescooped by Jonathan Gwillim from B2B Content Marketing
Scoop.it!

10 Ways To Increase The ROI Of Your Thank You Page

10 Ways To Increase The ROI Of Your Thank You Page | The future of marketing | Scoop.it

Do you like leaving money on the table? Most of you probably answered “No,” but based on what I’ve seen from most websites, the answer actually is a big “YES.”

 

The problem (and the solution) lies in your Thank You page… You know, that page you threw together in 30 seconds; the one you send visitors to after they sign up for your newsletter.

 

What most folks don’t realize is that the Thank You page, which is so often overlooked, has huge potential for getting visitors to help you:

 

Gather Market Research and Customer Feedback
Increase Your Sales
Build Brand Awareness


You just convinced these people to sign up, so now they’re hot prospects and open to what you have to say.

 

By putting up the typical boring message, “Thanks for signing up! Stay tuned for…,” you’re giving them the green light to leave and forget about you.

 

Why not take advantage of the momentum you’ve built and engage them even more?


Via Louisa Spiteri
more...
No comment yet.
Rescooped by Jonathan Gwillim from Learning Technology News
Scoop.it!

Exploring the Factors Influencing Learning Effectiveness in Digital Game-based Learning

It was found that many factors interactively influence students’ effectiveness of knowledge acquisition in DGBL. Students’ learning motivation, learning ability, and playing skill could be key factors that collectively influence the effectiveness of knowledge acquisition in DGBL. Also, students’ learning motivation, learning ability, and playing skill were affected by their playing motivation, prior knowledge, as well as online game experience respectively. The results of this study may help teachers consider how effectively utilizing an educational game for enhancing students’ learning effectiveness in DGBL.


Via Nik Peachey
more...
No comment yet.
Scooped by Jonathan Gwillim
Scoop.it!

19 Viral Marketing Campaigns to Get Your Company Rocking on Top [Infographic] | All Infographics

19 Viral Marketing Campaigns to Get Your Company Rocking on Top [Infographic] | All Infographics | The future of marketing | Scoop.it
Marketing Business is one factor to success business opportunities to new growth to potential customers with product or services in Viral marketing Strategy...
more...
No comment yet.
Rescooped by Jonathan Gwillim from The Perfect Storm Team
Scoop.it!

How To Optimize Your Content For Facebook, Pinterest, and Google Plus Social Sharing

How To Optimize Your Content For Facebook, Pinterest, and Google Plus Social Sharing | The future of marketing | Scoop.it
When you are lucky enough to have someone share a digital asset with their social network you have only a few seconds to grab that new readers...

Via Stan Smith
more...
No comment yet.
Scooped by Jonathan Gwillim
Scoop.it!

Free Keyword Research Tools.. worth reading

Free Keyword Research Tools.. worth reading | The future of marketing | Scoop.it
This post identifies several of the cheap or free 2012 Keyword Research tools to add to your keyword research arsenal...
more...
No comment yet.
Rescooped by Jonathan Gwillim from Curation-Corner
Scoop.it!

The Rise Of Content 4.0

The Rise Of Content 4.0 | The future of marketing | Scoop.it
Learn the secrets at IGNITION....

Content 4.0 is here

That's content worth paying for -- and consumers are buying lots of it.

For the preceding decade, content has been available for free online, both legally and illegally. 

So why are people buying it now?

Because technology is making content more convenient, attractive, relevant and emotional.

This Infographic By Business Insider is to Kick-Off their upcoming Conference Ignition - The Future Of Digital. http://read.bi/RIiQKP [Two-day conference in New York City, Nov. 27-28, 2012, that explores the successful and emerging business models of digital media.]

 

By Business Insider. http://bit.ly/SuHvS9
Source. http://read.bi/NJNh1j


Via maxOz
more...
maxOz's comment, September 7, 2012 4:36 AM
Ken Thanks for Your Input, Glad You Enjoyed Cheers Michele
Ken Morrison's comment, September 8, 2012 9:41 AM
Thank you for the rescoop.
Ken
AndySernovitz's curator insight, May 8, 2013 7:37 AM

➨Read Social Media Content Curation & Marketing articles

http://www.scoop.it/t/all-things-social-social-media-magazine

Rescooped by Jonathan Gwillim from Digital Marketing & Communications
Scoop.it!

Why Innovative People Fail

Why Innovative People Fail | The future of marketing | Scoop.it
Steve Jobs needed Steve Wozniak - a balanced, creative leadership team. Image via CrunchBase. Mike Maddock has seen the enemy – and, sometimes at least, it is him.

Via Alex Butler
more...
No comment yet.
Rescooped by Jonathan Gwillim from The 21st Century
Scoop.it!

Bubble Deflated, Social Media Will Now Change the World - Forbes

Bubble Deflated, Social Media Will Now Change the World - Forbes | The future of marketing | Scoop.it
There’s no longer any need to worry that Facebook, Groupon, LinkedIn, Zynga or other social-oriented startups will change the world tomorrow—but there was never any real chance of that.

Via Dr. Susan Bainbridge
more...
No comment yet.
Scooped by Jonathan Gwillim
Scoop.it!

Seven Steps to Building a Better Listening Program | Common Sense

Seven Steps to Building a Better Listening Program | Common Sense | The future of marketing | Scoop.it
I do not think I have seen anyone run any kind of correlation between the explosion of social media and the subsequent explosion of social media listening...
more...
No comment yet.
Scooped by Jonathan Gwillim
Scoop.it!

5 Reasons Web Marketing Relies on Content Strategy

5 Reasons Web Marketing Relies on Content Strategy | The future of marketing | Scoop.it
The increasing importance of social shares and fresh content in search ranking are only part of why content is now the core of any marketing strategy.
more...
No comment yet.