Flipboard, Personalized Online Magazine, Pursues TV & Films | Mobile Marketing Strategy and beyond | Scoop.it


By Sarah McBride


SAN FRANCISCO, Aug 25 (Reuters) - Internet video is getting even more crowded. Flipboard, the social media magazine whose investors include actor Ashton Kutcher, plans to add television shows and films to move it beyond the online articles that it offers now.


The Palo Alto, California-based company hopes to cut deals with studios to carry movies and episodes of TV shows, getting into territory staked out by Netflix (NFLX.O), Hulu and Facebook.


Flipboard mixes articles from a growing list of brands like Oprah.com and the Economist with social media feeds from sites like Facebook into a personalized online magazine. It has received $60.5 million in venture capital funding and its app has been downloaded 3 million times.