Mobile Marketing Is King – Mobile Marketing Sales Up 192% Over Last Year | Mobile Marketing Strategy and beyond |

This piece was written by Steve Olenski for Business 2 Community


For those marketers and advertisers still not sold on the power of mobile marketing and the need to engage their customers and prospects via a mobile website, a report issued by IBM showed that:

**Cyber Monday 2011 increased an incredible 192% over last year.

**And you can expect that number to only go higher next year

Here's what you need to know:

According to a survey conducted by Brand Anywhere and Luth Research:

**51% of consumers more likely to purchase from retailers that have mobile-specific websites

**4.8% of U.S. retailers have mobile-specific websites

**22.8% of the top retail websites (ranked by Alexa®) have mobile-specific websites

**Web retailers could increase consumer engagement by 85% with a mobile-specific website

Curated by Jan Gordon covering "The Explosion of the Mobile Web & Beyond"

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