Mobile Marketing Strategy and beyond
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MobiTV To Power 'TV Everywhere' On Mobile Phones, Tablets & Other Devices

MobiTV To Power 'TV Everywhere' On Mobile Phones, Tablets & Other Devices | Mobile Marketing Strategy and beyond | Scoop.it


Mobile TV company MobiTV announced it is introducing a solution allowing cable, satellite and IPTV providers to offer so-called:


**TV Everywhere services to mobile phones, PCs, tablets and other connected devices.


**The TV Everywhere model allows existing cable, satellite, or telco TV/video customers to view programming on nontraditional TV digital outlets once authenticated.


**Leveraging MobiTV’s existing video distribution platform, TV service providers can now offer their subscribers live and on-demand programming for viewing inside and outside the home.


**By teaming with TV programmers to power their TV Everywhere initiatives in mobile, the company is also hedging against potential erosion of the subscriber base for its own mobile TV service.


**Charging $9.99 a month, MobiTV provides access to more than 40 live and on-demand channels, including content from ABC, Disney, NBC, Fox and MTV.


The company said in September it delivered a record 167 million minutes of video to mobile video devices. The bulk of that viewing was of live programming.


http://bit.ly/vFO0FT

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The Tablet Revolution is Changing News Consumption [Infographic]

The Tablet Revolution is Changing News Consumption [Infographic] | Mobile Marketing Strategy and beyond | Scoop.it

"Roughly eighteen months after the iPad 1 was first introduced, tablets have been described as the fastest-growing new technology ever. How has this new device influenced news consumption habits?"


This is a major study by the Pew Research Center's Project for Excellence in Journalism in collaboration with The Economist Group. It comprises a total of 7 surveys involving 5014 people and was carried out this summer.  More detailed discussion of Tablet usage comprised a panel of 40,000 Tablet users!  


The breadth is astonishing. Results are represented in words and the most comprehensive infographic I have ever seen. This is also broken down into a Slideshow (15 separate slides).


Here are a few of the many findings:


** 11% of the population has a Tablet

** 77% of Tablet owners use their Tablet Daily

** 53% of Tablet owners use it to consume News Daily


** 14% of the news readers pay for News subsciptions and

** 23% have subsciptions to print media which includes Digital Access and

**Of those not currently subscribing, 21% say they would be willing to spend $5 a month if it was their only way of accessing their favorite news source


** 71% of Tablet owners prefer reading and listening to their news as opposed to 45% of all US adults.


The study is fascinating and highlights a major ongoing shift in News consumption. 


Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"


http://www.journalism.org/analysis_report/tablet


Infographic: http://features.journalism.org/2011/10/25/tablet-revolution/

Slideshow: http://features.journalism.org/2011/10/25/tablet-revolution/slide-1_tablet-use/

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Infographic: Android’s rise to the top

Infographic: Android’s rise to the top | Mobile Marketing Strategy and beyond | Scoop.it

This was posted by Dusan Belic and Cricket Communications prepared the following infographic to show us the rise of Android. As you're about to see, Google is about to rule the world.


Monday, October 24th, 2011 at 2:48 AM


Google’s Android platform is rapidly rising to the top.


Two years ago it was far, far away from Apple’s iOS and soon enough, it will be the most widely used mobile platform. So how did they do it? Lots of hard work, a bit of luck and the fact that competition (aside from Apple) was pretty passive…


However, the idea here is not to tell you the story – but to show you the facts via infographic (prepared by Cricket Wireless) that will most certainly explain things much better than I could. Here comes…


http://bit.ly/rREhad

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The Animated History Of The iPhone [Video… Dedicated to Memory of Steve Jobs

The Animated History Of The iPhone [Video… Dedicated to Memory of Steve Jobs | Mobile Marketing Strategy and beyond | Scoop.it

This is fascinating whether you're an iPhone fan or not, it's pure genius and we certainly will miss Steve Jobs.


"The ongoing talk about the iPhone is probably divided into two camps. Some people are for it, and some are against it.


Ever since this groundbreaking new smartphone was announced and launched, people have been arguing about whether it is actually the best one, the first one or even the most successful one."


****What we know for sure is that the iPhone, no matter what generation it is, is a massively popular smartphone. It’s been sold in ridiculous amounts, and with


****the recent news that the iPhone 4S sold 4 million smartphones in its 3 first days of release, you can’t help but agree that it is a hot gadget for people to own.


Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"


http://www.bitrebels.com/technology/the-animated-history-of-the-iphone-video-infographic/



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Location-Based Services Can Put Businesses on the Map

Location-Based Services Can Put Businesses on the Map | Mobile Marketing Strategy and beyond | Scoop.it
The location services reward the businesses with the most check-ins by ranking them higher in their search results. Have they worked for your business?


All the services offer businesses free window clings and stickers to encourage check-ins to get specials and find friends. They also provide merchants with check-in data, giving businesses valuable insights about their customers.


**Foursquare’s merchant dashboard summarizes total daily check-ins, recent and most frequent visitors, visitors’ gender and most popular time of day for check-ins. You can also see how many of your customers who check in are broadcasting their whereabouts on Twitter and Facebook.


**To determine which promotions will drive the most traffic, try scanning your Facebook and Twitter pages and those of your competitors to see what product or service people are talking about.


**Determine what you can afford to promote with discounts or freebies and target those for promoting. And when you sign up for these platforms, really commit to supporting them. Be sure you make time to work them, frequently pushing out updates and engaging with your audience.


http://nyti.ms/plRtqm


Via Pekka Puhakka
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Embracing Mobile Commerce in 2011

Embracing Mobile Commerce in 2011 | Mobile Marketing Strategy and beyond | Scoop.it
The following is a guest post James Bentham on behalf of Mobile Interactive Group.


With the majority of large retailers in the UK choosing to capitalise on the mobile commerce channel, those who have been left behind are now scrabbling to catch up.


**Still in its relative infancy, mCommerce has developed quickly throughout 2011 and shows no signs of slowing. The brands who have benefitted most were the ones not afraid to innovate and take some risks.


Amazon and eBay both set up strong mobile presences during 2010 and both have seen huge returns, forging a path for other brands to follow. Amazon optimised their site for mobile phones as well as offering apps for the iPhone and Android operating systems in various territories.


**They were one of the first to introduce cross platform accounts, with users able to add products to their basket via their mobile phone and then purchase them next time they log in on a computer.


http://bit.ly/qg9UW7

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Eye-C New iOS & Android App Crowdsources Media Playlists Through Hashtags

Eye-C New iOS & Android App Crowdsources Media Playlists Through  Hashtags | Mobile Marketing Strategy and beyond | Scoop.it

From Gigaom today


Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"


"A new iOS and Android app called Eye-C turns hashtags into collaborative media playlists, allowing you to play a continuous stream of videos from the #occupywallst movement or check out the artists your friends are listening to.


Want to use social networks to find videos you like?  Palo Alto, California-based mobile app maker Eye-C thinks it has found a solution for this problem.


The company’s Eye-C app, which launched Thursday for Android and iOS, squarely focuses on hash tags as a way to collaboratively compile playlists and discover videos, music and photos.


http://gigaom.com/2011/10/13/eye-c-hashtag-playlists/

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How texting is changing the world [infographic]

Really interesting statistics, it's amazing when you see it visually.


Have a look........


http://holykaw.alltop.com/how-texting-is-changing-the-world-infographic

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Sarah Baughman's comment, October 13, 2011 7:22 PM
I can't get over the 48 million people with cell phones and no electricity.
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Is Google Wallet the Next Step in Mobile Payments?

Is Google Wallet the Next Step in Mobile Payments? | Mobile Marketing Strategy and beyond | Scoop.it

 This piece was written by Jonathan Blum - jonathanblum.com for Entrepreneur Magazine.


Curated by JanLGordon covering  "The Explosion of Mobile & Beyond"


When it comes to reinventing the way people pay for goods and services, Google is ahead of the pack with its Google WalletAndroid application, available on the Sprint Nexus S 4G phone.


It allows users to transfer money directly to merchants using a smartphone app that runs on devices that are enabled to accept "contact less" payments. While other, similar systems -- such as Exxon and Mobil's Speedpass program -- exist, Google Wallet is the first major deployment of the technology with wider retail functionality.


And although the service is still largely in the roll-out phase, and it isn't perfect, it does offer some tantalizing possibilities for businesses considering the future of mobile commerce.


What is it: Google Wallet lets consumers to pay for goods and services by using virtual credit card information stored on a smartphone that communicates wirelessly with a nearby payment terminal.


The transaction works by tapping a smartphone against a special reader -- for now, MasterCard PayPass -- that merchants install at their point-of-sale terminals.


Google Wallet doesn't change the relationship between small businesses and their financial institutions any more than an old-fashioned leather wallet. It's just an intermediary.

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Leveraging Mobile Marketing In the Moment - What You Need To Know

Leveraging Mobile Marketing In the Moment - What You Need To Know | Mobile Marketing Strategy and beyond | Scoop.it

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com) by Scott Forshay from mobiluxe.com. It was curated by Janlgordon on scoopit covering her topic: The Explosion of the Mobile Web and Beyond.


This is an excellent article for everyone who is interested in marketing their business in moble.

Here's what caught my attention:


Immediacy Variable


The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is actionable, time sensitive, on the go, and always on.


**Given the limited time intervals of engagement opportunity, brands must ensure that communications are crisp and the call to action is clear, concise, and quick to participate in.


The mobile medium represents the most powerful mechanism for delivering contextually relevant consumer-brand communications yet experienced in marketing.


**To take advantage of its unique capabilities, however, successful marketing strategies must evolve beyond the employment of a unidirectional approach to communicating with customers.


**The digital natives of today’s hyper-connected world seek contextual relevance in their engagements with brands. Their experience is defined not only by the message itself, but the context in which the message was presented.


**Marketers who effectively solve the variables associated with the mobile medium will provide unique experiences for consumers, irrespective of the constraints of time or space, in ways differentiated, highly relevant, and intensely personal.


**Only then will they realize the power and influence of marketing in the moment.


http://mobiluxe.wordpress.com/2011/08/01/leveraging-mobile-to-market-in-the-moment/


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Tom George's comment, October 3, 2011 11:58 AM
Thank you for this today Jan, I put it on the Internet Billboards
janlgordon's comment, October 3, 2011 1:22 PM
Thank you Tom, it's definitely one of those great pieces!
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Text Message Marketing Can Take Your Personal Brand To The Next Level

Text Message Marketing Can Take Your Personal Brand To The Next Level | Mobile Marketing Strategy and beyond | Scoop.it

This guest post was written for Fast Company by Brett Burky from Call Loop and Greg Rollett from the ProductPros. It was curated by Janlgordon Scoopit covering her topic: "Content Curation, Social Media and Beyond" on Scoopit.


Intro:


"Building the brand of ‘you’ online is something of an art. Maintaining the niche you carved out for yourself takes dedication and focus as you continue to grow within your respected discipline.


Here's what caught my attention:


According to Frost and Sullivan,


**the open rate for SMS messages is as high as 97%, considerably higher than through email marketing.


**Another amazing reality is that, as a society, people have officially been inducted into the mobile era.


**This represents an incredible opportunity to connect your audience with your brand. There has never been anything quite like this in the history of marketing and advertising.


**Marketers from centuries ago couldn’t have imagined the direct contact that we now have access to.


http://www.fastcompany.com/1783820/text-message-marketing-can-take-your-personal-brand-to-the-next-level

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5 Reasons Why Every Brand Needs to Think About Mobile First

5 Reasons Why Every Brand Needs to Think About Mobile First | Mobile Marketing Strategy and beyond | Scoop.it

This is an excellent piece - worth your time!


The following is a guest post by Kevin McGuire, Vice President of Product for Motricity.


About the author


Kevin McGuire, is the vice president of product for Motricity, which delivers relevance-driven merchandising, marketing and advertising solutions for mobile operators, brands and advertising agencies. Kevin has been on the forward edge of mobile applications and platforms for over 12 years, leading product, marketing and engineering teams at start-ups and Fortune 500 companies, including Microsoft, Alcatel and Adenyo.


The reality is that mobile is no longer about the phone, it’s about being connected. Many predict that mobile Internet traffic will soon surpass that of traditional wired broadband. For enterprise brands and agencies, this trend is proving to be a disruptive force that is completely changing the way that marketing and advertising campaigns are being developed. Here are the five reasons that every brand needs to think mobile first.


http://www.mobilemarketingwatch.com/5-reasons-why-every-brand-needs-to-think-about-mobile-first-18821/

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Amazon Heats Up the Fight for Mobile Audiences

Amazon Heats Up the Fight for Mobile Audiences | Mobile Marketing Strategy and beyond | Scoop.it

Amazon introduced four new devices to the world yesterday, one made specifically for multimedia and each at an attention-grabbing low price.


**Three new Kindle e-readers and the Kindle Fire tablet will connect Amazon more closely with content and consumers than ever before.


The company is careful not to call the Kindle Fire a tablet, however, preferring to position it as a new class of Kindle to avoid confusing it with laptop-replacement devices like Apple’s market dominating iPad.


**For $199, the Kindle Fire (pictured) delivers the user’s choice of over 100,000 streamed, downloaded, rented or purchased movies and television shows from Amazon Instant Video.


**It’s also integrated with the unlimited commercial-free streaming service that comes in the Amazon Prime package, which costs $79 a year (discounted for students, child caretakers and certain other consumer categories), which would make accessing and watching that content a fairly seamless process.


**It can also multitask, making it possible to listen to music while leafing through magazines for instance. Books, music, graphic novels, magazines and newspapers from the Kindle store obviously work with the Kindle Fire.


**Additionally, Amazon has a selection of the most popular Android apps and games, filtered for compatibility with the device, and offers one paid app for free each day. Under the hood, the Kindle Fire has 8 Gb of memory and a Gingerbread foundation.


http://www.dmwmedia.com/news/2011/09/28/amazon-heats-up-the-fight-for-mobile-audiences

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Mobile Growth Stats & Mobile Web Tips to Start Marketing

Mobile Growth Stats & Mobile Web Tips to Start Marketing | Mobile Marketing Strategy and beyond | Scoop.it
Did you know that the U.S. now has more wireless customer connections than people? There are currently estimated to be 327.6 million active wireless cust...
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How mobile is forcing us to change the way we measure the Internet

How mobile is forcing us to change the way we measure the Internet | Mobile Marketing Strategy and beyond | Scoop.it

This post is from The Next Web


"It is a metric that is well used across the world in research, analysis and reporting but it is time that the technology world stopped leaning so heavily on Internet penetration. The statistic is one of a number that are at a risk of becoming out-dated in today’s multi-platform Internet."

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Slides: The global state of the mobile industry

This up to date report on the mobile industry posted by Ross Dawson


Intro:


"Mary Meeker, formerly of Morgan Stanley and now of venture capital firm Kleiner Perkins Caufield Byers, continues to do her annual presentation at Web 2.0 Summit, providing an unparalleled compilation of research about the global internet industry.


There is a lot to digest in the 65 slides of the presentation, so I thought it was worth pulling out some of the more interesting ones on mobile. Below is the full presentation, plus six charts giving insights into the state of the global mobile industry."


http://rossdawsonblog.com/weblog/archives/2011/10/the-global-state-of-the-mobile-industry.html

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What Are Mobile Marketing Opt-ins and Why Are They Important?

What Are Mobile Marketing Opt-ins and Why Are They Important? | Mobile Marketing Strategy and beyond | Scoop.it
Discover the differences between social media opt-ins and mobile opt-ins and learn how to create effective brand campaigns that expertly use both of them.
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Infographic: Why Size & Location Matter With In-App Mobile Advertising

Infographic: Why Size & Location Matter With In-App Mobile Advertising | Mobile Marketing Strategy and beyond | Scoop.it


"Our friends over at Inneractive have published a new infographicthat takes a look at in-app mobile advertising and how size and location can make a huge difference in terms of CTR and eCPM."


The graphic details eight specific steps developers and brands should take when monetizing their mobile apps, including using the right creative, the right placement, the right frequency, the right amount of interactive elements, and much more.

Click here to view image full size . . .


http://bit.ly/oqXN5a



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Dea Elmi's comment, November 28, 2011 5:25 PM
In 2012 this area is where I am focusing on. Mobile Social Media.
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Attention to All Marketers & Advertisers - Facebook to Become A Mobile Company

Attention to All Marketers & Advertisers - Facebook to Become A Mobile Company | Mobile Marketing Strategy and beyond | Scoop.it

 

"Head of mobile products at Facebook Erick Tseng said just a few weeks ago that Facebook will become a mobile company."

 

****Based on recent announcements it appears that’s precisely where they’re headed and mobile marketing and mobile advertising folks would be wise to pay close attention.

 

 

Back in July Facebook announced the creation of a non-smartphone app called ”Facebook for Every Phone.”

 

****The app is compatible with 2,500 different feature phones or non-smartphones and provides these folks with a similar experience to smartphone users, offering standard Facebook features like the News Feed and Inbox but also letting users upload photos and find friends from their phone contacts.

 

** Briliiant idea for not all of us have smartphones but many of us love Facebook and love to share and post and “Like” our favorite brands.

 

curated by JanLGordon covering "The Explosion of Mobile Web & Beyond"

 

http://www.business2community.com/facebook/what-the-facebook-mobile-changes-mean-to-marketers-and-advertisers-069150

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Mobile Twitter Users Share 3X As Much As Facebook Users

Mobile Twitter Users Share 3X As Much As Facebook Users | Mobile Marketing Strategy and beyond | Scoop.it

Interesting statistics on mobile users from mediabistro.com/alltwitter


Here's the bottomline:


Facebook integration generates twice as many sharing events (defined as sharing, liking or following) as Twitter integration. However, that discrepancy is only due to Facebook’s larger overall userbase.


Twitter users do share three times as often as Facebook users, but when you look at active users, Twitter pulls even further ahead.


**Twitter’s active users generate 50 events per 1,000 users, while Facebook only generates 11 events per 1,000 active users.


The study examined all mobile apps with 500 or more monthly active users connecting to Twitter or Facebook across Android, iPhone, iPad, BlackBerry and Windows Phone 7.


Of these apps, they found that 20 percent connected to either Facebook or Twitter directly. Out of that 20 percent, ten percent connected to Facebook only, nine percent connected to both Twitter and Facebook,


**while only 1 percent connected to Twitter alone. That's interesting, more sharing coming from a smaller percent of apps


http://www.mediabistro.com/alltwitter/mobile-twitter-users-share-3x-as-much-as-facebook-users_b14778

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Mobile Commerce Forum Report: Strike while the customer is nearby

Mobile Commerce Forum Report: Strike while the customer is nearby | Mobile Marketing Strategy and beyond | Scoop.it

This piece is from Internet Retailer 


Curated by JanLGordon covering  The Explosion of Mobile & Beyond


General Growth Properties Inc. operates 166 shopping malls in 43 states. Encouraging consumers to shop at those malls is crucial to the company’s success, and mobile marketing provides new ways to accomplish that, Jeff Cloud, director of customer relationships and mobile marketing at General Growth, said today at Internet Retailer’s Mobile Commerce Forum 2011 in Houston.


Topics: Eric Holmen, General Growth Properties, Jeff Cloud, location-based marketing, MCF 2011, Mobile Commerce Forum 2011, Mobile e-mail, Mobile marketing, proximity marketing, shopping malls



Here's  are a few interesting statistics that caught my attention:


** Cloud said,  General Growth  who is researching a variety of ways to leverage knowledge of where a consumer is to send her the offers that will most appeal to her.


**General Growth is paying a lot of attention to such possibilities because the consumers who shop its malls are more likely to use mobile devices than the average consumer.


**A survey in the first quarter showed 50% of General Growth mall shoppers owned smartphones, versus 41% of U.S. consumers at that time.


**A survey in the first quarter showed 50% of General Growth mall shoppers owned smartphones, versus 41% of U.S. consumers at that time.


**The survey also revealed that six in 10 moms that shop General Growth malls check e-mail on a mobile device, 53% search for coupons and offers via mobile and one in four purchases on mobile phones or tablet computers.


**Cloud also reported that 17% of the e-mail General Growth sends its customers is opened on mobile devices, with about two-thirds being opened on Apple Inc. 3 Apple Inc. Computers / Electronics Online Sales:$5,227,500,000 Growth:23.0% See More ’s iPhones.





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The Role of Mobile in the Transmedia Brand Narrative

The Role of Mobile in the Transmedia Brand Narrative | Mobile Marketing Strategy and beyond | Scoop.it

This article was originally written for, and appeared in, Fashion’s Collective (www.fashionscollective.com)


Scott Forshay from Mobiluxe has written a great piece on how to leverage brand storytelling, transmedia and mobile to create a deeper user experience through a variety of channels.


Curated by JanLGordon covering "The Explosion of Mobile & Beyond"


Here's an excerpt:

The essence of any coveted brand is the story it tells. Its history conveys mystery, passion, and intrigue and creates in consumers an insatiable desire to be among a select few bit players in the theatricality of the brand experience.


Successful brands tell stories and deliver experiences through each medium uniquely, artfully orchestrating events that leverage the inherent strengths of each in an ornamental array of disconnected, yet consistent, transmedia vignettes.


Here's what caught my attention:


****The mobile medium is unique in its ability to transport the brand’s narrative in transmedia storytelling models.


****Given that the device is ever connected, contextually relevant, and always within arms’ reach, the opportunities for brand marketers to engage consumers with consistency, relevance, and personalization are tremendous.

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Data Aggregation Engine Comes to Mobile - What This Means For Marketers

GOMOTEXT.COM, a leading provider of mobile engagement solutions, announced today, the release of its Campaign Manager v6.0 platform.


Intro:


Campaign Manager is now able to combine data from multiple sources and gather that information into items which can be


**efficiently and narrowly tailored to meet the targeting needs of the client.


The updated Campaign Manager retains information relevant to the mobile campaign and in order to consolidate required data,


**works in concert with a CRM system and other data repositories.


The data includes profile data, event data and Opt-in list data which can be stored and managed by the platform.


**Some of the more salient features of this database include response and lifecycle marketing, mobile advertising, response marketing, mobile interactivity and Opt in/out management.


**Targeted campaigns can now be created based on past events and/or the profile data of the subscriber.


**“Send SMS offer to any males between the ages of 18 and 22 who live in zip code 75024” is an example of how sophisticated targets can be built based on demographic data.


The Data Aggregation Engine is an extremely powerful element of Campaign Manager and is key to its benefit –


**it lets marketers get at the data they need, in real-time, without major effort to integrate it from IT.


In addition the platform’s Data Aggregation engine interfaces to the client’s data warehouse, CRM system


**to provide real-time, automated data for targeting and personalizing adverts and tracking responses.


http://www.prweb.com/releases/mobile-campaign-manager/targeted-campaigning/prweb8852885.htm

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Digital Disruption is Increasing - What You Need To Know

Digital Disruption is Increasing - What You Need To Know | Mobile Marketing Strategy and beyond | Scoop.it

Welcome to a world of disruption, with twists of generational difference, tectonic ad spend changes, and lots of confused citizens.


Ken Doctor wrote this great piece — author of Newsonomics and longtime watcher of the business side of digital news


It was hard to decide what to excerpt, it was so good.......


Intro:


Okay, it’s 11 p.m., and you are in bed.


What do you reach for? There’s no wrong answer here, but if you are in the news/information mode, you may reach for your Android smartphone or scoop up your iPad. So many choices, at this oddly news-consuming time of day. We know that evening is when tablet usage peaks, and, yes, such companies as Zite tell me that 11 is a top hour.


Digital disruption is now increasing. Audiences are even more up for grabs than they were a couple of years ago.


As Ipsos OTX President Bruce Friend recently put it: iPhones and Androids are, yes, our lovers. “It’s almost always turned on. It never leaves you. You have an intimate relationship with it.” Yet love is so short-term these days: “The tablet is rapidly becoming a companion or even a competitor to the smartphone. Tablets reduce smartphone as entertainment devices. The tablet will take the place of that.”


We’ve got so many emerging studies of our fast-changing habits that comparing them can leave you dazed and confused. What they all add up to, though, is a simple learning: Digital disruption is now increasing.


Let’s look at some of this emerging data, and begin to make sense of what it means and where revenue is likely to flow into the next several years, in the newsonomics of disruption.


http://www.niemanlab.org/2011/09/the-newsonomics-of-disruption/

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Capturing all your browsing data: the difference between Amazon’s Silk and Opera Mobile

Capturing all your browsing data: the difference between Amazon’s Silk and Opera Mobile | Mobile Marketing Strategy and beyond | Scoop.it

**How this relates to gathering consumer data and monetizing it, not least through targeted advertising, will be one of the biggest spaces to watch in coming months and years.


There are two key differences between the companies behind Opera Mobile and Silk:


1. Their motivations
2. The way their motivations are perceived


While Amazon is generally viewed somewhat less negatively than Facebook and Google on privacy, that may change. No one doubts the profit motive of Amazon, or the depth of their desire to dominate the Universe, which is probably on a par with its aforementioned peers.


As such, whatever Amazon’s motives and the reality of Chris Espinosa’s analysis, there is likely to be pushback if Amazon overuses the browsing data it is gathering.

While Opera is very well regarded, it is a publicly listed company, and presumably its shareholders want it to make money. As such, it may need to look at the full commercial potential of the data it is gathering.


In a broader context, the mobile browser landscape is getting increasing diverse, reflecting how dynamic the space is, and of course the extraordinary value of the space as people shift their online activities to the mobile space.


http://rossdawsonblog.com/weblog/archives/2011/09/capturing-all-your-browsing-data-the-difference-between-amazons-silk-and-opera-mobile.html

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