The discussion of consumer engagement
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Strategies Successful Companies Use To Build A Strong Brand

Strategies Successful Companies Use To Build A Strong Brand | The discussion of consumer engagement |
Over the course of our lives, we build loyalties to certain brands.

Via Rebecca Downing
Ryan Xie's insight:

The article listed 9 tips of hwo to build a strong brand. In my point of view, they are not only 9 tips but also a blue print for com[anies to built their brands step by step. The 9 tips cover a large scope of things, such as socil media, as we all know facebook and twitter or other social medias are very powerful nowdays, information is flowed quickly through those medias. The 9 tips also include some other things like importance of customers, understande customers, be authentic, all these tips are helpful and practical! If companies can fullfil these 9 tips efficiently, I think that it's possbible for them to build a strong brand.

breanna france's curator insight, April 1, 2013 8:07 PM

This is a great article on knowing how to market your brand to your consumers and anyone else invovled in this process. It shares how you must know what your customers want and how a brand affects many of us. It is so true in that we all have certain tastes, needs and wants from a prticulatr brand. So when going through the consumer decsion making process if a certain barnd has been marketed the right way, the consumer will grow to trust that brand and positively influence it by communicating the brand to others.

Kate Corkery's comment, April 7, 2013 5:40 PM
this article clearly gives a good outline on how to grow your brand and maintain it. As the article states brand loyalty is something that grows over time; even if the consumers dont realise it. this is one key reason for businesses to ensure that the effectively manage their brands. some key points to take from the article would be that a business needs to be focused, have a point of difference ( a strong selling point ) and be authentic - be yourself; no one wants to buy a fake product.. A new aspect that is coming into play to maintain a successful brand is using social media. its free, easy to use and helps to communicate and understand the consumers.
Daniel Armstrong's comment, April 7, 2013 8:52 PM
This article is pretty much saying that you need to give your brand a personality. To be unique and different in a way that is appealing to your consumers. Companies need to do research into who their consumers are and create a personality for their brand that suits them. Their brands voice also needs to be consistent so that they are not contradicting to themself in anyway or sound like someone else so that it makes it easier for consumers to create a relationship with their brand and get an idea of who they are as a brand. Brands also need to be focused and distinguish themselves from its competitors.
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9 Trends Defining Consumer Engagement

Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social media, email, and beyond.
Ryan Xie's insight:

The article expressed nine trends which all have numerous potential on consumer engagement. In my point of view, I think the stmartphones and the social media and the creative will be the most three competitive trends in the future. For starmtphones, like iphone and samsumg, these phones make our lives more convenient and more interest. We will not be out of date as long as we have our phones in hand, we can see the news on the phone, play games, facetime and etc. That's why I choose smartphones instead of apps, coz if there's no phones, apps will be useless. Otherwise, for social media like facebook, we use it everyday, the facebook is like necessities in our daily lives, so that's the reason I choose it. Well for the last one creative,  I think that as long as the product is creative, it will attract consumers, because people are curious, so they will be attracted by new things.

Manasi Ambavane's comment, August 21, 2013 5:50 AM
Harshika, yes consumer engagement is involving consumers to the brands and giving them information about the product and services and social media plays important role for customer engagement. These social media sites like Facebook, tweeter, Instagram, Pintrest most of the advertisements are on these sites, like Facebook has pages of the brands and the brand keep posting about their products and services even if their are best deals for customers or sale, they get awareness from these pages. Emailing is also important for customer engagement as company can send there newsletters to their existing and new customers to gain awareness of the brand and emailing is even cost effective. I also agree with the author should rearrange like gamification to less important than emailing.
Daryl Peterson's comment, August 21, 2013 6:41 AM
I agree with Harshika that the 9 trends in the article all play big parts in consumer engagement in the world today. Social media sites for example like facebook, twitter and instagram are increasing in popualarity as the years go by. Using these social media sites consumers can engage alot more with brands by getting information from company facebook pages, seeing promotions, offers, giveaways and prizes online which all consumers find appealing. Seeing visual material on instagram to give consumers a better idea of what products to expect which increases the appeal of the brand to consumers. These are also more cost effective and much more efficient as these sites/apps are much more user friendly which increase consumers engagement.
Reuben Gordon Dalziel's comment, August 22, 2013 8:00 AM
This article expresses the need for social and emotional engagement that a brand should hold over it's consumers. Candace writes how levels of engagement are constantly changing and marketers need to stay updated with new trends and social media applications to maintain constant communication and engagement with their consumers. For example, smart phones and tablets contain multiple apps that allow advertisements for marketers to implement new strategies and mixes to attract and engage consumers.
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The Importance of Brand Management

Your brand is how customers recognize your company, your product, your service and your reputation. Your company works hard to ensure customers are happy with its products and services.
Ryan Xie's insight:

The article gives me some inspirations. The brand is not only the image of a company, it's a link to the company's reputation, products, services and etc.. When consumers see the brand, they will have a judgement in their mind immediately, for instance, when people see the brand of LV, they will say :" oh, luxury goods!" or "the price is high," or "Oh, I just bought a new LV bag, well it's quality is perfect!" Thus, how to manage a brand will affect the image, reputation, services and etc, in consumers' mind. Good brand management will help the brand leave deep impressure in consumers' mind, build high reputation in the market, good quality will become be symbolized by the company's products. Good brand mangement will help the promotion of products, and it will improve the final profits of the company.

Therefore, good brand management is essential for a company! 

Flying_Ray's comment, March 21, 2013 4:05 AM
The article raises some good points on the increased difficulty of effective brand management when running a co-branded promotion. From an IMC perspective, this means the number of online/social touch points with your consumers is effectively doubled or more as the promotional message is now run through both brands communication channels. When considering communication through social networks this becomes even more complicated as the social media managers for both brands would be completely separate. For a co-branded campaign to work the personality and voice of both brands needs to be compatible, for example how Doritos and Pepsi have similar fun/youth images for their respective FMCG products.
Gerry O'Beirne Dunn's curator insight, March 21, 2013 6:53 AM

When a company is in control of its brand, they're using the process of brand management. This is how companies differentiate their products or services, trigger recognition, reinforce your reputation and have top-of-mind recall among your target audience. This requires your company to maintain one consistent message, which in turn helps to effectively manage IMC for the business.

Gerry O'Beirne Dunn's comment, March 21, 2013 5:45 PM
The Dorito's Burn and Pepsi Ceasefire product release was a good example of this as both brands communicated a consistent message in order to get consumers to buy both products in conjunction with one another rather than just purchasing one out of the two. Utilising social media as well as other common forms of media, both companies were able to establish recognition for their products as well as enforcing the connection or link between the two products.