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The Digital Shopper
Mapping where behavior meets technology
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Don’t Fear the Internet

Don’t Fear the Internet | The Digital Shopper | Scoop.it

Great way to learn about coding principles, no experience required.  The more you know this the more its a tool.

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Starbucks Fans Compete To Bring Pumpkin Spice Lattes to Their Cities First

Starbucks Fans Compete To Bring Pumpkin Spice Lattes to Their Cities First | The Digital Shopper | Scoop.it
Fall will start early for Starbucks Pumpkin Spice Latte fans who show the most passion for the seasonal beverage on Facebook.
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Mill Touch 'Behind the Scenes'- Smart Glass display

A Behind the Scenes look at Mill Touch: An interactive multi-touch, smart glass display showcasing the Mill's body of work, created by Mill NY's Digital team.
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Free Premium iPhone Apps Now Brewing at Starbucks

Free Premium iPhone Apps Now Brewing at Starbucks | The Digital Shopper | Scoop.it
Your next visit to a Starbucks may have you leaving with more digital goods than you came in with.

Via Tim Spencer
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8coupons: Find Deals in Your Area Your Way – Maps, Lists, Augmented Reality - SocialTimes.com

8coupons: Find Deals in Your Area Your Way – Maps, Lists, Augmented Reality - SocialTimes.com | The Digital Shopper | Scoop.it
8coupons: Find Deals in Your Area Your Way – Maps, Lists, Augmented Reality...

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How PR pros can optimize QR codes | Articles

How PR pros can optimize QR codes | Articles | The Digital Shopper | Scoop.it
Turns out QR codes aren’t only for advertising and marketing pros. Public relations professionals can use them, too. The author, whose company specializes in QR codes, explains how.

Via Pekka Puhakka
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ThinkNear

A system that can create location-based alerts paired with offers during time periods retailers are typically slow.

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Are QR Codes Already Outdated Technology?

Are QR Codes Already Outdated Technology? | The Digital Shopper | Scoop.it
The recent announcement of developments in augmented reality (AR) for the world’s leading mobile AR platform, Layar, will make it possible to tag reality with links to information discovery that will allow us to fully interact with the objects...

Via Pekka Puhakka
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LocaModa: New blog post: Place-Based Social Media Drives Value to Key Stakeholders http://t.co/mJYZQ2T #foursquare #socialmedia

New blog post: Place-Based Social Media Drives Value to Key Stakeholders http://t.co/mJYZQ2T#foursquare#socialmedia
Aug 10 via Twitter for MacFavoriteRetweetReply

LocaModa: New blog post: Place-Based Social Media Drives Value to Key Stakeholders http://t.co/mJYZQ2T #foursquare #socialmedia...

Via Adsente
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Is Mobile Video Viewing Taking Off?

Is Mobile Video Viewing Taking Off? | The Digital Shopper | Scoop.it

In July 2010, eMarketer estimated that 23.9 million US mobile users would watch video on their devices at least monthly by the end of the year, which would represent a nearly 30% increase over estimated 2009 levels. Research from Nielsen suggests the jump may have been even larger.

According to the measurement firm’s “State of the Media: Mobile Usage Trends: Q3 and Q4 2010” report, the number of US consumers watching mobile video increased 40% year over year in Q3 and Q4 2010. That brought the total number of US mobile video viewers to just shy of 25 million by the end of the year.

Nielsen also found mobile video viewers were spending more time with the medium. Viewers ages 13 and older spent an average of 4 hours, 20 minutes per month watching mobile video during the second half of 2010, up from 3 hours, 15 minutes in Q3 2009 and 3 hours, 37 minutes in Q4 2009.


Via Marta Majewska
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MoMA’s ‘Talk to Me’ Focuses on Interface

MoMA’s ‘Talk to Me’ Focuses on Interface | The Digital Shopper | Scoop.it

In “Talk to Me,” a show at the Museum of Modern Art, objects and people interact using cellphones, Twitter, video games and other forms of technology.


Via Angela Natividad
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Digital Receipts at Stores Gain in Popularity

Digital Receipts at Stores Gain in Popularity | The Digital Shopper | Scoop.it
Major retailers have begun offering electronic versions, either e-mailed or uploaded to password-protected Web sites, and customers are increasingly receptive to the idea.
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Break Out Year for Mobile POS

According to exclusive RIS research, the stage is set for mobile POS to penetrate mainstream retailing within the next 18 months. More than 10 years after debuting at the wildly successful Apple store, mobile POS finally hits a tipping point.
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Tech In Retail – Getting It Wrong, Getting It Right @PSFK

Tech In Retail – Getting It Wrong, Getting It Right @PSFK | The Digital Shopper | Scoop.it
Retailers need to stop looking to use technology to (only) create efficiencies but also use it to create experience.
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Mobile Apps Beat the Mobile Web Among US Android Smartphone Users | Nielsen Wire

According to first-reported data from Nielsen Smartphone Analytics, a new effort that tracks and analyzes data from on-device meters installed on thousands of iOS and Android smartphones, the average Android consumer in the U.S.
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aisle411 | shopping just got a lot easier

aisle411 | shopping just got a lot easier | The Digital Shopper | Scoop.it

In-store shopping app to help find what you're looking for and be rewarded for it.

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3 Mobile Apps Poised to Change the Consumer/Brand Relationship

3 Mobile Apps Poised to Change the Consumer/Brand Relationship | The Digital Shopper | Scoop.it
Technology is rapidly changing the way we interact with the brands we love. These 3 mobile apps are pushing the boundaries even further.

Via Paul W. Swansen
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Rescooped by DFCB Chicago Shopper Marketing Team from Mobile Marketing Strategy and beyond
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A Third of People Completely Lost Without Their Smartphones, Survey Says

A Third of People Completely Lost Without Their Smartphones, Survey Says | The Digital Shopper | Scoop.it

The latest information on cell phone usage vs smartphones, great article, lots of good information!

 

Intro:

 

Pew Research Center's Internet and American Life Project did a survey on how American's interact with their cellphones in their day-to-day life. Pew says that nearly 83% of the U.S. population owns cellphones, 35% of which are smartphones (as of May 2011) and that the most popular ways to use the device are for text messaging and taking pictures.

 

The study shows how cellphone usage (especially smartphones) is changing the dynamic of how people interact with the world around them. Think back five or 10 years - how has the way you interact with media, knowledge and people changed because of the cellphone in your pocket?

 

http://www.readwriteweb.com/mobile/2011/08/a-third-of-people-completely-l.php

 

 

 

 

 

 


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How mobile, apps and social media have changed the restaurant industry

How mobile, apps and social media have changed the restaurant industry | The Digital Shopper | Scoop.it

Exciting for restaurants and consumers, amazing opportunities for people in the mobile media/marketing business.

 

Intro:

 

"10 years ago the restaurant industry was simple. Once every couple of months a food critic would come along and you would cook your best food and await the review in the newspaper with ...

 

http://thenextweb.com/socialmedia/2011/08/08/how-mobile-apps-and-social-media-have-changed-the-restaurant-industry/?awesm=tnw.to_1AHkn


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Redbox, Foursquare partner for kiosk check-ins

Redbox, Foursquare partner for kiosk check-ins | The Digital Shopper | Scoop.it
DVD and video game rental company Redbox and location-based service Foursquare are partnering to allow consumers to "check in" to kiosks.
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Rescooped by DFCB Chicago Shopper Marketing Team from Digital Media for Hyperlocal Content
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New report draws powerful ties between mobile, QR and digital signage in retail

New report draws powerful ties between mobile, QR and digital signage in retail | The Digital Shopper | Scoop.it

One of the big selling propositions of digital signage and Digital OOH these days is how large, highly visible screens get consumers using their smartphones to engage withe brands and retail promotions.

Via Adsente
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Fleet Commander

Developed at the Electronic Visualization Laboratory (EVL) by MS graduate candidate Arthur Nishimoto, "Fleet Commander" explores how a real-time interactive strategy game that would typically rely on complex keyboard commands and mouse interactions be transferred into a multi-user, multi-touch environment.

Originally designed for use with TacTile, a 52-inch multi-touch LCD tabletop display, "Fleet Commander" game play has been ported to EVL's 20-foot wide multi-touch LCD wall, Cyber-Commons.


Via Angela Natividad
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6 Creative iPad Uses For Small Retailers

6 Creative iPad Uses For Small Retailers | The Digital Shopper | Scoop.it
The iPad is a powerful business tool not just in the office, but in retail settings as well.
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Rescooped by DFCB Chicago Shopper Marketing Team from Digital Scoops
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Subscribers Eager to Open Daily Deal Emails

Subscribers Eager to Open Daily Deal Emails | The Digital Shopper | Scoop.it

The hype around daily deal websites and mailings, and the rush of established online companies like Google and Facebook to get into the space, has some industry watchers wondering whether consumers will quickly tire of the offers. Research from Yahoo! Mail and Ipsos OTX MediaCT suggests that’s not happening yet.

The February 2011 survey found that US adult internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters, and 56% of internet users subscribe to at least two of the emails.

Subscribers also say they regularly read the emails. Among those who subscribe to at least two, 61% said they read all of the messages. And most access the emails at least once a day.


Via Marta Majewska
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