The devComm Group Portfolio of Experience
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The devComm Group

The devComm Group | The devComm Group Portfolio of Experience | Scoop.it

Russ DeVeau leads The devComm Group, a full-service communications and content development and marketing firm. The devComm Group specializes in:

 

-Executive, organization and product positioning
-Content development, branding and marketing
-Proactive industry analyst, media and social media relations
-Community building, SEO and online reputation management
-Competitive analysis, market research and message and story development
-Communications counsel and media, social media and spokesperson training

 

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Latest Blog Post: Moms Trust Blogs!

Latest Blog Post: Moms Trust Blogs! | The devComm Group Portfolio of Experience | Scoop.it

Anyone developing communications programs targeting moms and families will be interested in taking a look at thisreport released last week at the eighth annual Marketing to Moms Conference. A survey of 1200 moms found that over 80% of them trust blogs more than any other social channel when it comes to making purchasing decisions.  

We know how important blogs are to reaching this incredibly diverse demographic based on several of the global projects we’ve been involved with this year. Congrats to the folks over at Child’s Play PR for confirming how important trusted – and trusted is the keyword here -- blogs are to moms.

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Blog Post: Twitter Best Practices

Blog Post: Twitter Best Practices | The devComm Group Portfolio of Experience | Scoop.it

We point to the successes we've had in populating industry events whenever we discuss some of the benefits and ROI associated with social media.

We've driven attendance at HIMSS events, filled workshops at RSA Conferences, and went from zero attendees to overflow capacity at JavaOne press events by aggressively leveraging Twitter as a primary communications channel. 

While clear goals and flexibility are important to the success of any social media campaign, hashtag creation and management are critical factors for realizing measurable successes on Twitter. As we work on plans for our next potential Twitter contest, we're having a lot of fun brainstorming hashtag development ideas with client teams.

 

#WhatsYourHashtagStrategy?

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Russ DeVeau on Global Communications

Russ DeVeau on Global Communications | The devComm Group Portfolio of Experience | Scoop.it

Developed based on our experience supporting global international organizations directly from Paris and London, this devComm Group PR Newswire presentation by Russ DeVeau serves as a good starting point for organizations looking to communicate across regions and cultures. 

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Books and Editorial Services

Books and Editorial Services | The devComm Group Portfolio of Experience | Scoop.it

Russ DeVeau is author of the book “Fiber Optic Lighting, A Guide for Specifiers.” Members of The devComm Group regularly write case studies, bylined articles, executive reports, strategic positioning papers, technical briefs, speeches and content for social media. Our portfolio of services includes partnering with authors, writers and content development and creative teams on a variety of editorial projects.

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The devComm Group Project Snapshot: Liberty Alliance

The devComm Group Project Snapshot: Liberty Alliance | The devComm Group Portfolio of Experience | Scoop.it

Russ DeVeau’s communications experience in online identity, identity theft, strong authentication and security and privacy issues includes providing global marketing, media, social media and industry analyst relations support to Liberty Alliance, the global organization established to advance a more trusted Internet for businesses, organizations and people. The Liberty Alliance Management Board has included representatives from AOL, American Express, Ericsson, Fidelity Investments, France Telecom, HP, Intel, Novell, NTT, Oracle, and Sun Microsystems. Positioning highlights and select media placements:

 

>BBC News – Re-writing the rules of online ID
>Business Week – Big Brother Is Reading Your Blog
>CIO – Liberty Publishes New Specs for Securing E-Commerce
>CIO Update – Usernames and Passwords No Longer Enough
>CNET – Liberty Alliance eases way for stronger ID checks
>CBR - Identity next public sector battleground for Microsoft?
>Computer World – Liberty looks to boost secure authentication
>Computer Weekly – Liberty to unveil personal federated IDM
>CRN – Liberty Names New President, Plans Outreach
>eWeek – Federated Single Sign-On Shifts GM into High Gear
>e-Commerce Times – Identity Management Comes of Age
>Financial Times – Making customers more revealing
>Government Computer News – GSA Signs on with SAML
>Health Care IT News – Group fights for federated ID solution
>IDG News – Liberty Alliance helps fuel use of identity specs
>InfoWorld – Liberty Alliance releases legal, privacy guidelines
>Internet News – Liberty Guidelines Ease Federated ID
>MSNBC – A new way to authenticate your identity?
>Network World – IGF sprints to the finish line
>New York Times – Securing Very Important Data: Your Own
>Public Sector CIO – An End to Multiple Identities?
>SC Magazine – Holy Grail of IDs
>Security Pro News – Liberty Alliance Sees 1 Billion Adopters
>Tech News World – Identity Theft Demystified
>Toronto Star – Getting social networking sites to socialize

>USA Today - Feds want banks to strengthen Web log-ons
>Vancouver Sun – A chance to control Net identity
>VNU Net – Liberty Alliance intros legal framework for ID management

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Project Snapshot: Alcatel

Project Snapshot: Alcatel | The devComm Group Portfolio of Experience | Scoop.it

Russ DeVeau’s experience working with Alcatel communications spans telecom and mobile initiatives and includes executive and product positioning in a variety of North American and European markets. It also includes public relations support for many of Alcatel’s submarine network initiatives including the installation and maintenance of underwater fiber optic communications cables. 

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Project Snapshot: Kantara Initiative

Project Snapshot: Kantara Initiative | The devComm Group Portfolio of Experience | Scoop.it

The devComm Group’s portfolio of experience managing communications for leading industry consortia includes proactive industry analyst and media and social media relations for Kantara Initiative. With initial leadership by AOL, BT, CA, Intel, Internet Society, Fidelity Investments, Novell, NRI, NTT, Oracle and PayPal, Kantara Initiative was formed to solve the harmonization and interoperability challenges that exist among identity-enabled enterprise, Web 2.0 and Web-based applications and services.

 

The organization was launched with communications support from Russ DeVeau at RSA Conference 2009. Our experience working with Kantara Initiative includes the development of branding, positioning, industry analyst relations, news and social media programs, as well as managing a wide variety of PR agency activities across NA, EMEA and APAC. Select positioning and media placements:

 

>American Banker - United Nations of Identity Management
>Dark Reading - How Much Would You Pay To Never Have To Store PII?
>San Francisco Chronicle – ‎Intel, Oracle, PayPal back ID technology interop group
>ZDNet – Tech giants back ID interoperability project
>DigitalIDNews - ‎Kantara Initiative officially launches
>Computerworld UK – BT, PayPal, Intel back unified online IDs
>Government Computer News – Kantara Initiative aims to bring harmony, interoperabilityto ID
>CIO Spain – Nace una nueva iniciativa de interoperatividad ID con elapoyo de los grandes de la
>CNET China – ID认证互用性组织创立 英特尔等40家巨头力挺
>Network World Italy – Un’alleanza per l’interoperabilità delle tecnologie ID
>LeMondeInfomatique, France – 40 grands de l’IT travailleront à l’interopérabilité desgestions …
>Globe and Mail – Biometrics industry raises alarm over misuse of data
>Federal Computer Week - New organization to address interoperability between social media, ID management
>eGov Victoria - New organization to address interoperability between social media, ID management

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Project Snapshot: The IDDYs

Project Snapshot: The IDDYs | The devComm Group Portfolio of Experience | Scoop.it

Developed, launched and managed by Russ DeVeau and The devComm Group team for Liberty Alliance, the annual IDDY (Identity Deployment of the Year) Awards recognize people and organizations developing identity-based applications and services. With categories including online security, privacy and strong authentication, recent recipients of the award include Aetna, Citi, Deutsche Telekom the U.S. Department of Defense, Google, the UK Government and Vodafone. The program provides regular content for traditional and social media consumption and shines a spotlight on the organizations and people driving the next generation of digital identity management solutions.

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Project Snapshot: SSA Global

Project Snapshot: SSA Global | The devComm Group Portfolio of Experience | Scoop.it

Russ DeVeau's experience with SSA Global began with Baan, working with media and industry analysts to position vertical-specific ERP solutions in North American markets. As the enterprise software market consolidated, DeVeau supported communications and positioning for the SSA Global acquisition of Baan. 

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Russ DeVeau: The devComm Group is Growing Again

Russ DeVeau: The devComm Group is Growing Again | The devComm Group Portfolio of Experience | Scoop.it

 

With well over ten years of experience supporting leading global consortia such as Climate Savers Computing Initiative, Concordia Project, Java Verified, Kantara Initiative, Liberty Alliance, OpenLiberty.org and Unified Testing Initiative, we’re honored to now be working with Open Data Center Alliance.

 

ODCA is a member-driven organization where hundreds of companies from around the world are working together to develop open, interoperable standards for secure cloud computing. ODCA leadership includes representation from BMW, Capgemini, China Unicom, Deutsche Bank, JPMorgan Chase, Lockheed Martin, Marriott International, Inc., National Australia Bank, NTT Data, T-Systems, Terremark, UBS and Disney Technology Solutions and Services. Intel serves as technical advisor to the Alliance.

 

We’ll be in Paris with this group of IT experts later this month to help spread the word about the benefits of ODCA membership and to discuss the many incredible successes ODCA has realized to date. The honor is all ours.  – Russ DeVeau

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Pin It To Win It - Pinterest is Jamming

Pin It To Win It - Pinterest is Jamming | The devComm Group Portfolio of Experience | Scoop.it

According to an article published last week in Social Media Today, July saw Facebook retake the lead in driving traffic. StumbleUpon is number two, slightly ahead of YouTube and Pinterest, with reddit and Twitter taking fifth and sixth place. As Digg moves through a revamp on look and functionality, the social networking site is number seven on the driving traffic list.

 

We've been keeping a close eye on the growth of Pinterest -- while also noting how this growth has helped spur user security issues -- for quite a while. As the traffic trend line continues to point up, we're also paying close attention to how traffic from Pinterest is playing an important role in driving e-commerce.

 

But it's the "pin it to win it" phenomenon that is causing several client teams to take a closer look at Pinterest. This contest concept has proven to be a great strategy for placing messages and increasing visibility across a variety of media. We’re in the early stages of planning a pin it to win contest and the communications opportunities are significant. Is it time your organization had a strong presence on Pinterest?

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Content Marketing and the Byline Article

Content Marketing and the Byline Article | The devComm Group Portfolio of Experience | Scoop.it

In a communications world where “content is king” and content development and marketing have become a critical component of successful marketing campaigns, the byline article continues to be an important tactic for driving positioning and visibility for executives and organizations. 

 

Check-out the series of recent articles we’ve written for one of our global clients in the Green IT and sustainable ICT sectors. The series has been developed to communicate key messages, provide the reader with a call-to-action and to consistently showcase some of the benefits of energy efficient computing.

 

This well received series has also provided regular content for social media and has played an important role in meeting client SEO objectives. Should byline articles be on your content calendar?

 

> Save Energy And The Planet One PC at a Time
> Turn Your PC Power Management Back On, It Works Now!
> Three Giant Steps Forward in Improving Network Energy Efficiency
> Grading Green Accomplishments
> Buying Certified Green All Year Long
> Are You Ignoring One Of The Simplest Ways To Go Green?
> Retweeting For Earth Hour And Power Management
> Celebrate Earth Day’s 42nd Birthday by Turning Your Power Management On

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The devComm Group Project Snapshot: Climate Savers Computing Initiative

The devComm Group Project Snapshot: Climate Savers Computing Initiative | The devComm Group Portfolio of Experience | Scoop.it

Climate Savers Computing Initiative is a global member-driven consortium working to advance the use of power management on devices such as laptops, PCs and servers, and is leading the way in the development and deployment of more energy efficient computing and networking technologies. The Climate Savers Computing Board of Directors has included representatives from Cisco, Emerson Network Power, Facebook, Google, Intel, Juniper Networks, Samsung Semiconductor and World Wildlife Fund.

 

Russ DeVeau's experience working with Climate Savers Computing includes implementing proactive marketing and communications programs to position the organization, members and output among targeted audiences and communities. This includes frequent interaction with influencers and the development and promotion of a steady stream of content for traditional and social media consumption. Positioning highlights and select media placements:

 

>Mashable Business: 5 Ways Tech Companies Are Committing to Sustainability‎‎‎
>Compliance Week: Climate Savers Computing Announces 2012 Board Members
>ZD Net: Climate Savers releases network energy-efficiency white paper
>Power Pulse Net: Climate Savers Computing Releases Guidelines for Comparing Energy Efficiency of Networking Platforms
>Environmental Leader: Climate Savers Releases Energy Efficiency Guide for Networking Devices
>EE Times: Guidelines released for comparing energy efficiency of networking platforms
>CFO Magazine: Power Down
>Euractiv Europe: Mayors showcase energy savings despite stalled EU talks
>ZDNet: Climate Savers to software developers: Design for energy-efficiency
>Network Computing: Data Center Energy Efficiency Needs To Include Software And Networking, Expert Says

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Project Snapshot: Interoperable Identity Solutions

Project Snapshot:  Interoperable Identity Solutions | The devComm Group Portfolio of Experience | Scoop.it

Russ DeVeau’s communications experience in the digital identity management sector includes five years of driving global positioning for the Liberty Interoperable SAML 2.0 testing program. This includes working with leading deployers of identity solutions such as the US GSA and governments around the world, as well as with top vendors in the identity sector such as Entrust, IBM, Microsoft, Novell, Ping Identity, SAP and Siemens to position and promote the program and vendor products in global markets. Positioning highlights and select media placements:

 

>Internet News - Liberty Alliance Unveils Improved SAML Certification
>Government Computer News - SAML-compliant products named
>eWeek - Federated Identity: More Security Products Take Home Passing Grades
>ZDNet - Liberty Alliance endorses new ID products
>TechTarget - SAML gains momentum
>InfoWorld - Seven pass latest Liberty Alliance conformance tests
>Government Computer News - Single sign-on protocol gains steam as more products are certified
>Network World - Microsoft passes its first SAML 2.0 interoperability test
>Dark Reading - Seven Big-Name Vendors Pass Liberty Alliance SAML 2.0 Interoperability Testing
>Gartner - New Identity Federation Moves Should Help Increase Adoption

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Project Snapshot: IBM

Project Snapshot: IBM | The devComm Group Portfolio of Experience | Scoop.it

The devComm Group built its communications experience in the technology and telecommunications industries by supporting numerous IBM business units and communications initiatives. From Java for the enterprise to launching hardware and software solutions designed to allow telecom operators and service providers to deliver industry leading applications and services, our team has been at the forefront of positioning some of the most influential Internet and e-commerce initiatives. 

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Project Snapshot: SAP

Project Snapshot: SAP | The devComm Group Portfolio of Experience | Scoop.it

Russ DeVeau’s experience working with SAP includes media and industry analyst relations to position CRM, ERP and SCM software solutions among influencers and among large enterprises and SMEs working in a wide variety of vertical market segments. 

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Russ DeVeau: Mobile Application Quality

Russ DeVeau: Mobile Application Quality | The devComm Group Portfolio of Experience | Scoop.it

Java Verified is the global consortium addressing Java ME fragmentation and mobile application quality. The Java Verified Management Board has included representatives from LG, Motorola, Nokia, Orange, Samsung, Sony Ericsson, Sun Microsystems and Vodafone. Russ DeVeau’s experience working with the organization includes the development and implementation of strategic communications plans based on proactive media, social media and developer relations programs, as well as the public relations launch of UTI (Unified Testing Initiative) – home to Java Verified – as an independent organization. Select positioning and media placements:

 

>Wireless Week – Java Collaboration Takes Aim at Fragmentation
>Information Week – Mobile Companies Try To Reduce Java Fragmentation
>The Register – Sun rallies mobile faithful to simplified Java tests
>eWeek - Mobile Developers Armed with Best Practices
>The Register – Sun rallies mobile faithful to simplified Java tests
>Mac World UK – Orange, Vodafone and Sony Ericsson are trying to make testing easier for developers
>InfoWorld – Sun moves to simplify Java phone development
>ComputerWeekly - Are you a “trusted” Java developer?
>Telecom Asia – Java Verified program now independent
>eWeek - Java Verified Launches Simple J2ME App Testing
>Mobile Entertainment News – Java testing process simplified

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Project Snapshot: HP

Project Snapshot: HP | The devComm Group Portfolio of Experience | Scoop.it

Russ DeVeau's communications experience with HP includes support for HP telecom positioning in global markets and supporting top-tier partner initiatives and events such as Oracle Open World.

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Russ DeVeau on Consortium Marketing and Communications

Russ DeVeau on Consortium Marketing and Communications | The devComm Group Portfolio of Experience | Scoop.it

"We understand the unique challenges and many opportunities member-driven organizations have when it comes to realizing communications and visibility objectives," said Russ DeVeau, principal and creative director, The devComm Group. "From communications programs that support mission and recruitment goals to strategies and tactics for positioning members and output, we're honored to be a partner-of-choice for consortia looking to raise awareness among target audiences and influencers."

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