The Customer Experience Difference
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The Customer Experience Difference
Understanding what customers really want and how a business supports it.
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CEOs Need Hard Data on Customer Loyalty

CEOs Need Hard Data on Customer Loyalty | The Customer Experience Difference | Scoop.it
Three-quarters of the world's CEOs say more emphasis should be placed on measuring the value of non-financial assets such as intellectual capital and customer relationships.
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Remove the 7 Inhibitors to Customer Experience Success — Chief Customer Officer 2.0

Remove the 7 Inhibitors to Customer Experience Success — Chief Customer Officer 2.0 | The Customer Experience Difference | Scoop.it
You can remove the seven inhibitors to customer experience success by taking specific action steps.
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Why Customer Experience Is Critically Important To Marketing At FedEx: The SVP Of Marketing Weighs In! | Forrester Blogs

Why Customer Experience Is Critically Important To Marketing At FedEx: The SVP Of Marketing Weighs In! | Forrester Blogs | The Customer Experience Difference | Scoop.it

Harley Manning of Forrester interviewed Laurie Tucker the SVP of corporate marketing at FedEx and it is a great read, enjoy!

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3 Actions to Battle Customer Experience Fatigue — Chief Customer Officer 2.0

3 Actions to Battle Customer Experience Fatigue — Chief Customer Officer 2.0 | The Customer Experience Difference | Scoop.it
3 actions to battle customer experience fatigue: key customer touchpoint identification, cross-functional collaboration and strategic communication...
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Design Thinking For Improved & Innovative Customer Experiences | Forrester Blogs

Design Thinking For Improved & Innovative Customer Experiences | Forrester Blogs | The Customer Experience Difference | Scoop.it

What is design thinking? It’s an approach and a process that you can use to improve and innovate customer interactions across all of your digital and physical touchpoints.

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CX Mistake #2: Over Relying on Customer Surveys

CX Mistake #2: Over Relying on Customer Surveys | The Customer Experience Difference | Scoop.it

Great article by the Temkin Group:  In this series of posts, we examine some of the top mistakes companies make in their customer experience management efforts. This post examines mistake #2: Over Relying on Customer Surveys. While c...

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CX Mistake #1: Faking Executive Commitment

CX Mistake #1: Faking Executive Commitment | The Customer Experience Difference | Scoop.it
In this series of posts, we examine some of the top mistakes companies make in their customer experience management efforts. This post examines mistake #1: Faking Executive Commitment. It’s very ...
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The “Doing” of Customer Experience | CustomerThink

The “Doing” of Customer Experience | CustomerThink | The Customer Experience Difference | Scoop.it
RT @rwang0: The doing of customer experience - it's hard work says Jeannie Walters http://t.co/V20fQGfD #nextgen #cxp #crchat...
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