The Curation Portal
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Content Creativity: Turning Point of View into Brand Equity - Forbes

Content Creativity: Turning Point of View into Brand Equity - Forbes | The Curation Portal | Scoop.it
gyro's President Worldwide and Chief Practice Officer, Rick Segal at the CMO Salon discussing content strategy.
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For Driving Engagement, B2B Marketers Put a Premium on Content - eMarketer

Content marketing is only getting more important to companies, especially those in the business-to-business (B2B) space.
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How to Become an Authority Blogger

How to Become an Authority Blogger | The Curation Portal | Scoop.it
I remember seeing one of my favorite comedians of all time, Jerry Seinfeld, a year or two ago. It was my birthday, and my dad took me because he knows what
Nick Laight's insight:

It's all relative really.

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5 social media toolkit essentials

5 social media toolkit essentials | The Curation Portal | Scoop.it
What's the best way to manage your channels with a minimum of fuss? Jack Miles offers five tools to schedule updates, measure key terms and hashtag reach – and more
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Content Marketing: How To Separate The Hope From The Hype - Forbes

Content Marketing: How To Separate The Hope From The Hype - Forbes | The Curation Portal | Scoop.it
Content is the marketing word du jour. However, like any trendy tactic, there is a right way and a wrong way to do it. Michael Brenner, vice president of global marketing for SAP, has been at the forefront of this trend.
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Building Thought Leadership through Content Curation

Presentation given at WebCom Montreal, November 16, 2011 by Corinne Weisgerber. 

 

"Anyone can collect links, and algorithms can aggregate. But only trained editors have the skills to select and collect the best information and build a “ loyal audience." - Mark Briggs, Journalism Next


Via Giuseppe Mauriello
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Beth Kanter's comment, November 17, 2011 3:04 AM
I like her steps too, although I tend to present them in a more simplified way for my audience. Great find.
janlgordon's comment, November 17, 2011 11:51 AM
Hi Beth - Good point, the simpler the better, I agree with you:-)