The Core Business Show with Tim Jacquet
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The Core Business Show with Tim Jacquet
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To Persuade People, Tell Them a Story

To Persuade People, Tell Them a Story | The Core Business Show with Tim Jacquet | Scoop.it

"Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith's department wanted funding. As associate director of P&G's PG -0.39% market research, Mr. Smith had spent three weeks assembling a concise pitch with more than 30 PowerPoint slides.

 

On the day of the meeting, CEO A.G. Lafley entered the room, greeted everybody and turned his back to the screen. He then stared intently at Mr. Smith throughout the entire presentation, not once turning to look at a slide.

 

"I felt like maybe I hadn't done a very good job because he wasn't looking at my slides like everyone else," says Mr. Smith, who also noticed that the other managers didn't seem very engaged. "It didn't occur to me until later that he did that because he was more interested in what I had to say than in what my slides looked like."


Via Dr. Karen Dietz, Marty Koenig
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Richard Baxter's curator insight, November 15, 2013 4:21 AM

Less is more........engaging!

Bad Spoon's curator insight, November 18, 2013 12:57 AM

Un excellent exemple de l'impact du storytelling dans les présentations business

Gavin Keeble's curator insight, November 25, 2013 6:47 PM

At best, your PPT slides can only SUPPORT your message. The more refined or rarified your audiences get, the more refined or rarified your slide deck needs to get. They're 'paying' for your professional advice/opinion, not your PPT ability.

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The Secrets of Successful Selling

The Secrets of Successful Selling | The Core Business Show with Tim Jacquet | Scoop.it
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laura owen's curator insight, October 27, 2013 6:38 PM

Great

Ade Omomo's curator insight, October 28, 2013 6:45 PM

A good collection of high level tips showing all the stages of the sales process

Tia Ribary's curator insight, October 29, 2013 2:00 PM

Rarely does a sales article put it so plainly, in clear steps, on how to open, support and close the sale, as well as overcome client concerns. I've had a fair amount of sales training in my day (and supported numerous sales teams). Although written rather technically, this is a good go-to article for what to do...when you need it! And, all small businesses need to make sales!

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Just released: MARKET YOURSELF ON LINKEDIN: How To Use the GroupSync Method to Make Your Consulting & Coaching Clients BEG You To Help Them - 7 Simple Steps

MARKET YOURSELF ON LINKEDIN: How To Use LinkedIn Marketing and the GroupSync Method to Make Your Consulting & Coaching Clients BEG You To Help Them - 7 Simple Steps (Series: Marketing Yourself) - Kindle edition by Marty Koenig.

Via Marty Koenig
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Marty Koenig's comment, November 11, 2013 10:30 PM
Oh, and one of the parts of GroupSync uses scoop.it!
Lori Wilk's curator insight, February 4, 2014 11:32 AM

If business people do not pay attention to and learn how to market themselves using LinkedIn, they're missing the boat- and this boat is the mega Yacht, not a rowboat. Tips to improve my Linked In results are  appreciated, so thanks for writing this book, Marty. You should be a guest on my talk show Successipes soon since you've got some great recipes for entrepreneurial success using LinkedIn..

Nacho Vega's curator insight, May 7, 2014 6:55 PM

Getting profitable #business leads from #LinkedIn is easy if you use the 7 simple steps in this #book