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Discuss and discover the concepts of IMC and what IMC will do for current and future businesses.
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The American Fast Food the World Loves: Top Global Brands - Forbes

The American Fast Food the World Loves: Top Global Brands - Forbes | mile stone 1 |
Many of the top fast-food chains have thrived through the downturn thanks to international expansion. Here are the American chains with the biggest international presence...
Alexis-ellen Day's insight:

Using over sea markets allows business owners to make long term financial goals and using a vairty of skilled advertisers, researchers, etc to their advantantage business owners are able to use oppertunitites from over seas and soon these business become every day household names with many people are able to easily identify the brand.



Rohan Berry's curator insight, March 21, 2013 6:01 PM

This article shows how quick the U.S based fast food restaurant industry is growing all over the world and how. The leading brand, without a surprise is McDonalds, with more than 18,700 international units. This article revealed how these different fast food brands are capable of gaining success by adapting to the various countries. McDonalds for example, has customised their menus according to different countries and their cultures, showing that the brand cares for its consumers. Another good example is Subway which has overcome ''substantial menu changes for individual markers, including going vegetarian in its India restaurants". I strongly believe that adapting to different markets but still keeping a strong brand identity is the way to success for businesses. 



Finn Mclaren's comment, March 21, 2013 8:25 PM
My views are similar to Rohans as I think what these huge conglomerates have done well is create a brand image that is the same all across the world, a brand that has the same values an portrays the same image as its counterparts back in the US as this is what many people want. I also think they have done a good job dealing with the challenges of different countries cultural differences by changing their menus with comprising the brand and there global image.
Priscilla Tuisamoa's comment, March 21, 2013 11:05 PM
This article gives some good examples of brands that have successfully branched out. I agree with Alex, that the growth and popularity of each of the companies mentioned (i.e. Subway, Duncan Dounuts, and Mc Donalds) can be attributed to marketing strategies that have made those brands internationally regonised.
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What is IMC?

What is IMC? | mile stone 1 |
Whenever I think of Integrated Marketing and Communications (IMC) I like to use the example of riding a bicycle. We all know that in order to actually ride that bicycle and to reach your destinatio...

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Chontelle Ah-Ping's comment, August 15, 2013 5:50 PM
Making sense of concepts such as IMC is so much easier when it is explained using activities we can all relate to. We all know how to ride a bike, therefore we can attach the importance of each IMC aspect to the activities of riding a bike. Although I have an understanding of IMC, simplifying the concept is very engaging. I agree with you Vic, that IMC should be constantly managed so the brand is doing all it can to live up to its potential and the is appealing to its consumers in the right ways.
Anna Shen's comment, August 19, 2013 10:15 AM
The use of examples here relating to IMC are very easy to understand and allows me to grasps the importance of IMC. The use of the bike example is an excellent way in seeing this. I agree it is important to be successful in all parts of the IMC concept so that the business is able to reach maximum potential.
Brett Reid's curator insight, September 30, 2014 9:07 PM

Very interesting article. A deep yet simplified insight into understanding Integrated Marketing Communications (IMC) .The use of the bicycle as an example is something that can easily be related to. The combinations used in this article for IMC are easily visible when watching My Kitchen Rules. 

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Social Media Report 2012: Top Trends SMBs Need to Know

Social Media Report 2012: Top Trends SMBs Need to Know | mile stone 1 |

Nielsen’s State of the Media: The Social Media Report 2012 reflects on various social media trends of 2012, as well as the potential impact they will have on the coming year. There is no denying that social media is more popular than ever with consumers, and that having a social media presence is critical for SMBs’ online marketing strategies in 2013.  Here are a few highlights from the report.



Alexis-ellen Day's comment, March 20, 2013 8:07 PM
This article is very insightful in gaining furthermore information with business owners and their brands in communicating to their consumers. I feel it makes more sense for businesses to focus their advertising through using mordern technology because they are able to directly communicate to their consumers.
Nandy Lihandra's comment, March 21, 2013 7:57 AM
I think that is true that social network has become so effective in terms of advertising. People are spending so much time on sites such as Facebook, Twitter, etc, and it is probably the easiest way to target customers and get their attention.