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How to integrate social media into marketing campaigns - Smart Insights Digital Marketing Advice

How to integrate social media into marketing campaigns - Smart Insights Digital Marketing Advice | Milestone 2 | Scoop.it
Ideas on integrating social media into a marketing campaign While a campaign focused on social media can add a new dimension to a campaign, large "big bang. Marketing topic(s):Campaign planning. Advice by Gavin Llewellyn.

Via Ceres Wu
顾佩芸's insight:

This article talk about how to integrate social media into marketing campaigns. While a campaign focused on social media can add a new dimension to a campaign, large "big bang" investments in social media within a campaign may not always be possible. The article list the reason why use social media, what are you looking to achieve, who is your target audiences, establish a theme for the campaign activity and social media channels and tactics, create a content plan. These are very helpful to you to understand how to use social media to achieve your marketing goals.

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Felix Feng's comment, September 24, 2013 1:39 AM
I absolutly agree with the the advantages of socail media are discusssed above and also the effect of integration on it.
Peter Simunovich's comment, September 26, 2013 7:05 AM
I absolutly agree with your point. Integrating social media into a businesses marketing plan is a smart idea. This will increase the businesses understanding of the consumer and help to reach their marketing goals.
Wenjing Zheng's comment, September 26, 2013 9:57 PM
Some times a good used of social media can achieve your marketing goal more easier. as social media can makes business have an understanding of what are consumers need and want. The social media marketing could achieve company campaign objectives effectively.
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What Is a Marketing Communication Mix? | The Co...

What Is a Marketing Communication Mix? | The Co... | Milestone 2 | Scoop.it
Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The communication ...
顾佩芸's insight:

This is the good article to tell you what is a marketing communication mix. Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The communication mix refers to specific methods used to promote the company or its products to targeted customers. Then the article discuss all kinds of marketing communication which are advertising, personal selling, discounts and promotions, public relations, direct marketing and event sponsorship. Every parts are very important to marketing. So full understand and use it well is very important.

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Peter Simunovich's comment, September 26, 2013 7:09 AM
I agree with 顾佩芸 this article's has a good explanation of the marketing communication mix. the marketing communication mix is the a method that helps to promote the businesses products to the target market.
Wenjing Zheng's comment, September 26, 2013 10:23 PM
The six elements of marketing communication that given in the article is very helpful for the readers, help them to understand what marketing communication mix is.
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Report says: Direct Mail is the MOST TRUSTED form of marketing communication | Yeomans

#DirectMail is the most trusted form of #marketing. Make sure its part of your #charity's #fundraising mix http://t.co/ehuuKqqvQG
顾佩芸's insight:

This article talk about the most trusted form of direct marketing is direct mail. They find some facts about what consumers think about direct mail. It shows some data about the direct mail. The research shows direct mail is the most trustworthy (56%), authoritative (55%), memorable (51%), attention grabbing (47%) and relevant (47%). And also said email is the easier to respond to (67%), preferred channel for events and competitions (50% each) and easiest to share with others (45%). Then, the article talk about how is direct mail best used. From the article, we can know the powerful and effective direct mail is very useful in the marketing strategy. They will deliver your message home and drive response. The household will have enough time to read the mail when they receive it at home.

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Peter Simunovich's comment, September 26, 2013 7:11 AM
I agree with this pint while alot of business are moving away from direct mail to social media direct mail is still the most trusted tool for marketing.
Wenjing Zheng's comment, September 26, 2013 10:15 PM
the purpose of direct market is to generate a response from consumer.this article saying that direct mail is most trusted form of direct marketing,i agree with that, but i think it isn't an efficient way. some times i don't read the mail, it depend on the content of the mail, if i am have not interest on it, i wont read it.
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5 Best Direct Marketing practices To help Your online business.

5 Best Direct Marketing practices To help Your online business. | Milestone 2 | Scoop.it
5 Best Direct Marketing practices To help Your online business. Direct marketing has been the the majority of conventional method of online verbal exchange
顾佩芸's insight:

This article talk about 5 best direct marketing practices to help your online business. Direct marketing has been the majority of conventional method of online verbal exchanges between company owner with the prospect. The 5 best direct marketing practices are engaging titles, minimize the pictures, assure your web page link are evident, related content and analyze you E-mail. I think the above 5 keys are all very important, those will let the consumers trust your brand and then read it carefully. To do all of the those 5 keys will let the direct marketing more effective.

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Peter Simunovich's comment, September 26, 2013 7:06 AM
When looking at using the internet to help boost your businesses direct marketing 顾佩芸 point is very relevant with the use of 5 practices this can be achieved.
Wenjing Zheng's comment, September 26, 2013 10:04 PM
GOOD article to read. I totally a agree a good email title can grab attention on receivers interest. Engaging titles, minimize the pictures, assure your web page link are evident, related content and analyze you Email, these five point is the key that makes direct marketing more effective.
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Social Media: Making Friends For Money

Social Media: Making Friends For Money | Milestone 2 | Scoop.it
Social Media: Making Friends For Money
Business 2 Community
Businesses question the value of incorporating social media into their marketing communication mix.

Via Susan Andrews
顾佩芸's insight:

This article talk about how business can build real friendship through social media - friendships that look more like true friendships and build communitties among their friends to support their business goals. Social media is the latest technology of marketing communication. It's very useful and running very well. The research shows some strong argument for using facebook.Facebook and other social media sites increasingly form a viable means for buinsess lead generation in both B2B and B2C environments. And, employees like working for companies where the CEO or other leaders are acitive Facebook users.

Then, the article talk about how to use social media, like Facebook. The real trick to social media success, regardless of the platform, is to give people something of value. That might be: free stuff or coupons, helpful information, exclusive access and community, self esteem. The social media will let you easy to make relationships with consumers and keep long term relationship with them.

Facebook and other social media sites increasingly form a viable means for business lead generation in both B2B and B2C environments. And, employees like working for companies where the CEO or other leaders are active Facebook users.

But, most importantly, consumers are strongly influenced by what their friends think about a brand.



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Anna Shen's comment, September 26, 2013 9:29 PM
Hey Vic, I enjoyed reading this article and I strongly believe that through using social media (facebook) can bring great benefits and profit for a company. The illustration on the article made it enjoyable and captured my attention at how these steps can be easily incorporated for a business. As we can see, through the use of Facebook we can develop a strong long term connection with the brand. In example of my experience, I do online shopping on Tobi, although their website does not have any reviews about peoples experiences with them, I know I can turn to their Facebook page where there are a lot of comments good and bad about what real people have purchased, and how Tobi has handled the situation. In a way it is also a form of word of mouth.
Wenjing Zheng's comment, September 26, 2013 10:22 PM
"consumers are strongly influenced by what their friends think about a brand." i am totally agree with this statement. a good use of social media can bring a great benefit for a company.Nowaday, social platform has become a most popular place that people connected with others.a great way for brand's to engage with consumers on a more personal level because consumers are more likely to respond to products or attributes with emotional attachments of some sort.
Maggie Zhang's curator insight, September 27, 2013 12:18 AM

The reason why I scooped this article is because the article rose up an interesting point about online communications – making friends with your customers. The article used Facebook as an example to explain why online marketing is important. The author listed four reasons why marketers should use online communication tools to expand their marketing. Facebook has provided a fantastic platform for both consumers and companies to communicate with each other. Just like the article I have read before about mobile marketing, marketing communications are not only one-way communication nowadays. Another benefit of using online communicating is more efficient and economical. The companies can act faster to their customers’ feedback and the customers can be managed better.