Data Management Platform
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Data Management Platform
Compendium of DMP know-hows  
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How to use First-Party Data to get new customers for your business

How to use First-Party Data to get new customers for your business | Data Management Platform | Scoop.it
Find out why you should use first-party data in digital advertising and how it can help you grow your business.
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Five best practice tips for data management platforms

Five best practice tips for data management platforms | Data Management Platform | Scoop.it

five best practice tips that helps us to take advantage of a DMP

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Top 10 Amazing Secrets of DMPs (part 1) - Martin Kihn

Top 10 Amazing Secrets of DMPs (part 1) - Martin Kihn | Data Management Platform | Scoop.it
Part one of 2-part series by Gartner analyst Martin Kihn describing how DMPs (data management platforms) for marketing and advertising work, in detail.
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6 DMP myths debunked - tackling the misconceptions around Data Management Platforms 

6 DMP myths debunked - tackling the misconceptions around Data Management Platforms  | Data Management Platform | Scoop.it
There are loads of myths surrounding DMPs. In this article Experian's Colin Grieves tackles some of these head on - providing you with the answers for many of the questions bothering marketers at the moment.
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Why Your Company Will Need a DMP in the Next 3 Years

Why Your Company Will Need a DMP in the Next 3 Years | Data Management Platform | Scoop.it
Consumer understanding is traditionally sourced through sample or panel, while it takes time, it is also a representative of the total market. What if the actual people who visited your website, saw your ads or bought your products could be tracked and studied? Theoretically, that's what a DMP could do.  
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Top 10 Amazing Secrets of DMPs (Part 2) - Martin Kihn

Top 10 Amazing Secrets of DMPs (Part 2) - Martin Kihn | Data Management Platform | Scoop.it

Last time, we discussed at some length the Top 1-5 Secrets of DMPs. Today, we enjoy the climactic second act.

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How Data Management Platforms Offer Publishers New Revenue Sources

How Data Management Platforms Offer Publishers New Revenue Sources | Data Management Platform | Scoop.it
A unified control over all the advertisements, audience groups, and tools to study these groups on a real-time basis are some of the many things that any all-inclusive data management channel should provide. Following is an elaboration on the features that any comprehensive data management platform should contain
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Segmentation strategies in a data management platform world

Segmentation strategies in a data management platform world | Data Management Platform | Scoop.it
while the industry is no where near consolidating around that problem, the campaign efficiencies you can drive by using your own data for re-targeting, audience extension and look-alike modeling based prospecting can deliver incremental ROI gains that pays up for the entire stack.
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