The Candidate Expereince
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How Having A Culture Of Connection Can Impact Your Customer Experience

How Having A Culture Of Connection Can Impact Your Customer Experience | The Candidate Expereince | Scoop.it
A connection culture in the workplace can impact customer experience and create a place where employees are engaged and excited to be. When employees feel connected to their supervisors or the people they work with, all the parts work together so they can physically work at a higher level.
Martin Shaw's insight:
Blake Morgan's review of the 'connection culture' - he provides some clear insights to how this concept is currently impacting cultures within companies and their employees and how this effects the relationship between the company brand and its customers.

"A connection culture builds long-term, sustainable performance, which creates a high-quality customer experience. When people don’t feel connected, they are only coming to work to get a paycheck, and it shows in their interactions with customers. Conversely, a connection culture helps every employee see how their role impacts the organization and makes them excited to provide a great customer experience each day."

Its an interesting 2 minute read and it confirmed to me that the missing connection hear is the need to equally understand and build best practice solutions for the relationship between a company and the career opportunities it provides to its target career consumers (Talent). That then go on to be the connected employees they wish to have work in the company.

Build a company that has a connected culture with all the player types - Consumers to the Company Brand <> Company to its Employees <> Career Consumers to the Company Employer Brand - do this and you are well on the road to having a successful company!
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The Next Level: 3 Steps to Boosting Candidate Engagement Through Hyper-Personalisation - Indeed Blog

The Next Level: 3 Steps to Boosting Candidate Engagement Through Hyper-Personalisation - Indeed Blog | The Candidate Expereince | Scoop.it
Ed Delgado, Indeed's director of global sourcing gives some tips on how recruiters can hyper-personalize any job candidate's experience.
Martin Shaw's insight:
Will we ever really learn, even when the evidence is staring us in the face?
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347 million users, 24 languages and a valuation of $33.5bn

347 million users, 24 languages and a valuation of $33.5bn | The Candidate Expereince | Scoop.it
Co-founder Allen Blue describes the extraordinary rise and rise of Linkedin

Via Charles Tiayon
Martin Shaw's insight:

#LinkedIn are not going away anytime soon when per share price has gone from $45 at its market launch in 2006 to $246 today! But will they be focused on shareholder profit or account holder value in 5 years from now?

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parvathi's curator insight, March 14, 2015 9:00 AM

how technology changes the way we  do business  ...!

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Why So Many Employer Brands Struggle With Social Media

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. That is, the brand that companies create to drive value, revenue…
Martin Shaw's insight:

It is a reality but sad to see that what was a clear issue for Employer Branding and Recruitment Marketing 4/5 years ago has advanced little todate.  I am not sure what the great inertia is that's blocking real progress.  Maybe this should be the thing we look to identify, because the  actions Consumer Marketing take - are a no brainer to develop for Talent Consumer marketing goals!

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65 Questions for Understanding the B2B Customer Journey

65 Questions for Understanding the B2B Customer Journey | The Candidate Expereince | Scoop.it
Stages are just half the battle. Get the ultimate list of 65 questions to help you truly understand the B2B customer journey for your customers + business.
Martin Shaw's insight:
Let's deliver business solutions that treats people as consumers of career opportunities and not as 'candidate fodder'
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The Next Level: 3 Steps to Boosting Candidate Engagement Through Hyper-Personalisation - Indeed Blog

The Next Level: 3 Steps to Boosting Candidate Engagement Through Hyper-Personalisation - Indeed Blog | The Candidate Expereince | Scoop.it
Ed Delgado, Indeed's director of global sourcing gives some tips on how recruiters can hyper-personalize any job candidate's experience.
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Martin Shaw's curator insight, September 1, 2017 4:45 AM
Will we ever really learn, even when the evidence is staring us in the face?
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Employee Engagement 101: Does Your Culture Value Humans?

Employee Engagement 101: Does Your Culture Value Humans? | The Candidate Expereince | Scoop.it
What’s the distance between your company culture and your brand? Answer: There shouldn’t be any.
Martin Shaw's insight:

C-suite's desire for cultural change is the driver of successful People Engagement, what ever their talent status.

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