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Blogging Leads to Sales | Business 2 Community

Blogging Leads to Sales | Business 2 Community | The Business Of Women Daily | Scoop.it

...Higher ranking in the search engines directly correlates to more traffic flowing to a website. If that traffic is targeted correctly, then more traffic typically means more leads and more customers. It’s human nature that if you solve a problem for somebody, they will remember you and reciprocate. This applies directly to blogging as the more visitors that get helped; the more they will value helping company’s brand.In a recent study, the 2012 State of Inbound Marketing by HubSpot, it was discovered that 92% of companies that responded acquired a customer through their blog if they posted multiple times per day. The numbers are still impressive for those that post daily at 78%, 2-3 times per week at 70%, and weekly at 66%. This data along with some other metrics in their report shows a direct correlation between blogging and customer acquisition. Blogging was recorded as the most effective lead generation category as being “Below Average Cost Per Lead."...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 18, 2013 1:37 PM

Blogging leads to sales and is less expensive as a cost per lead? Who knew?

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Emanuel not getting the jobs done? - Chicago Tribune

Emanuel not getting the jobs done? - Chicago Tribune | The Business Of Women Daily | Scoop.it
Emanuel not getting the jobs done? Chicago Tribune Mayor Rahm Emanuel has rolled out a stream of what he's billed as pro-business initiatives and stood with dozens of corporations making jobs announcements during his first two years in office, but...
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Julie Meyer hands advice to students at Gateshead College - The Northern Echo

Julie Meyer hands advice to students at Gateshead College - The Northern Echo | The Business Of Women Daily | Scoop.it
Julie Meyer hands advice to students at Gateshead College
The Northern Echo
... is an inspirational role model for our students with a stellar track record.
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“How Are Things Going?” The Four Dreaded Words for an Entrepreneur

“How Are Things Going?” The Four Dreaded Words for an Entrepreneur | The Business Of Women Daily | Scoop.it
"When you run a business, summarizing "how things are going" is more or less impossible. But the secret to answering this question is realizing that your go (“How Are Things Going?
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Baby Boomers on the FastTrac to startup - Upstart (blog)

Baby Boomers on the FastTrac to startup - Upstart (blog) | The Business Of Women Daily | Scoop.it
Baby Boomers on the FastTrac to startup
Upstart (blog)
The program plays to the strengths of the older entrepreneur: years of industry experience, deep knowledge of business processes and practices and, wealth.
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Beyond Betty Friedan - Daily Beast

Beyond Betty Friedan - Daily Beast | The Business Of Women Daily | Scoop.it
Daily Beast
Beyond Betty Friedan
Daily Beast
They create sponsorship programs to move able women, including women of color, into leadership positions.
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