The brain and illusions
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The brain and illusions
What can illusions teach us about the brain?
Curated by Gerald Carey
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That beard is only hot because it’s not cool | Science News

That beard is only hot because it’s not cool | Science News | The brain and illusions | Scoop.it
There’s more to facial hair than whether you can grow it. A new study shows that attractiveness increases when your style of facial hair is rare.
Gerald Carey's insight:

Being hirsute or facially naked is attracted when either is rare in the male population. But still not as attractive as heavy stubble! Discrimination is subtle sometimes.

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Neuroskeptic: Should You Judge A Book (Woman) By The Cover?

Neuroskeptic: Should You Judge A Book (Woman) By The Cover? | The brain and illusions | Scoop.it
"Do physically attractive women possess particularly attractive inner attributes?"

So ask the authors of a study just out in Psychological Science: Don't Judge a Book by Its Cover, Revisited. Their answer? People do tend to judge (female) books by their covers, but we shouldn't.
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Secret of the T-shirt that could attract: Simple white short-sleeved top with large letter can make a man 12% more attractive

Secret of the T-shirt that could attract: Simple white short-sleeved top with large letter can make a man 12% more attractive | The brain and illusions | Scoop.it
Wearing a plain white short-sleeved top with a large black letter T printed on the front can make a man up to 12 per cent more attractive, scientists claim.
Gerald Carey's insight:

Whaaaattt? A T-shirt with a T on it makes you more attractive! Wait, this IS the Daily Mail...

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