The Biggest Bang for Your Buck
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Intimacy, Affliiation, and Achievement

Intimacy, Affliiation, and Achievement | The Biggest Bang for Your Buck | Scoop.it

The following describes the intentions of The Big Bang Theory and the show's relation to its audience on matters of developing into adulthood.

Thomas Morrison's insight:

     Integrating the advanced natural sciences with the multi-faceted sarcasms of the real world The Big Bang Theory teams together two physicists, Leonard and Sheldon, with their stunning actress-aspiring waitress of a neighbor, Penny, to shake up their socially isolated geek zone. They are intertwined in a bundle of stereotypical young adult challenges in finding love, creating friendships, and fulfilling their needs and aspirations. The marketing of their age group and their troubles begin to flow into the advertisements around their growth in the program by suggesting new technologies, affordable luxuries, and feel good products that someone similar to those on the show would be associated with using. The ideology behind the flow of this programming is to engage young people in also creating intimate relationships, establishing friendships, and achieving their personal life goals (usatoday.com).

     The show features Johnny Galecki as experimental physicist Leonard Hofstadter. Galecki previously starred in the ‘90s family sitcom Roseanne opposite daughter Darlene as her boyfriend, David. Leonard shares an apartment in Pasadena with roommate and fellow Caltech university physicist Sheldon Cooper played by break through actor Jim Parsons. Sheldon is a boastful genius whose success and intelligence inhibit him from being able to socially survive without the simple structured display rules of his friends. Leonard’s on-again, off-again blonde bombshell girlfriend Penny played by actress Kaley Cuoco is a Nebraskan Cheesecake Factory waitress aspiring to become a successful actress. Cuoco’s rise to fame was on the series 8 Simple Rules with the late John Ritter back in the early ‘00s (cbs.com).

     Supporting their major roles in the series are their friends and their recently added intimates in attempt to grow the series. Simon Helberg plays mechanical engineer and ladies’ man Howard Wolowitz as the friend of Leonard whom Sheldon condescendingly mocks. Helberg’s character is best friends with character Rajesh Rumayan Koothrappali, or “Raj,” played by Kunal Nayyar. Raj is an astrophysicist from India who is afraid to speak to women until later in the series and who possesses many female tendencies that lead to question his sexuality. Recently added to the series were Howard and Sheldon’s girlfriends Bernadette Rostenkowski-Wolowitz played by actress Melissa Rauch and Amy Farrah Fowler played by actress Mayim Bialik. Bernadette is a feisty microbiology graduate student introduced to soon-to-be-husband Howard as Penny’s co-worker. Amy is a neuroscientist and is in a contractual relationship with Sheldon. Bialik is a previous child actress from the popular early ‘90s NBC series Blossom (cbs.com).

     The show was created by the infamous Chuck Lorre whose success carries over from Two and a Half Men, and Wayne State graduate Bill Prady who was a writer and executive producer for the quirky new age family series Gilmore Girls. The show is featured on primetime Thursday nights at 8:00 p.m. EST on CBS (cbs.com). Although Lorre’s success is typically applying a sexual zeal and an onslaught of comparative judgment, his ratings remain high. Lorre and Prady’s collaborative efforts were released to the public in September of 2007 and have grown The Big Bang Theory to be television’s number one sitcom now in its seventh consecutive season. They have encountered a lot of backlash for displaying outdated stereotypical nerd culture that is similarly still portrayed today. Interestingly, the characters on this show and the actors themselves would have grown up in the age (late ‘90s, early ‘00s) that these stereotypes would have held more prevalence, as would the intended audience (chicagotribune.com).

     The comedy follows the individual characters in their perplexing pursuits of affiliation, intimacy and achievement. Leonard and Penny’s relationship, Sheldon and Amy’s contractual relationship, Howard and Bernadette’s marriage, and Raj’s soul searching. They are young and in their mid-twenties just trying to figure out how life works, aspiring to make their dreams come true, and learning how to coexist with one another. Beginning with, “The Workplace Proximity,” Amy is asked to conduct research at Caltech and asks Sheldon if it would impose on their relationship working within relative distance of each other. Sheldon looks at it as an opportunity to spend less time with Amy outside of work, but is advised by Howard to decline her offer landing Howard in trouble with Bernadette. The next episode, “The Romance Resonance,” features Howard and Bernadette’s anniversary of their first date. This challenges Penny to prove to Leonard how romantic she can be without substituting sex for romanticism. Sheldon also configures a scientific anomaly and feels gilded praise in its being an unintentional discovery. In, “The Proton Displacement,” we follow Sheldon in his determination to find out why his child icon Professor Proton decided to choose Leonard to assist with his research and ultimately find out how annoying others perceive Sheldon. We also journey into Raj’s difficulty in emotionally connecting with his best friend Howard so he seeks support from the girls of the show (cbs.com).

     The flow of the programming ranged from the basics of toiletries to the luxuries of a Lincoln. In terms of frequency we most often are given the advertising of new vehicles and specifically the 2014 KIA Soul. We are also given the quick and convenient purchasing of BestBuy products for the upcoming holidays as well as a shift to Dove Men+Care face lotion. These are all products that are relative to the show. The show features many clean shaven men, shows their utilization of high-tech products and science, and often provides shots in the episodes of the characters sitting in a boxy car like that of a KIA Soul. The polysemy is implicit, but crystal clear if you begin to think outside the box a little. What is conveyed through all of these messages is a sense of keeping up with the times and your age. It implicitly gives an edge of competitiveness to look, feel, and be smarter. Just like the show where Sheldon continually belittles Howard for only having a master’s degree and how Sheldon’s work in mathematical physics is more meaningful than Amy’s in neuroscience playing with monkeys. The ideology is to encourage people to accept that it would be convenient for them to purchase products from BestBuy, that you should take care of your face to look better with Dove products, and that you can look cool and still afford a KIA Soul. The audience for this program are those in their mid to late twenties still attempting to find love, to establish lifelong friendships, and to feel a sense of achievement (variety.com).

     The ads begin to tell a story of purchasing jewelry and valuing your significant other, going to Disneyland because you still have a young spirit at heart and your children will commend you for that, and that staying active and eating healthy will promise a happier more fulfilling life. It is the emergence of young adulthood into the thirties region. You are graduating college, getting settled into your career, establishing relationships and beginning a family, and your life is progressing. The show itself is also progressing as the guys all find relationships, begin research related to their careers, and further their lives with marriage, discovery, and a strengthening of their friendships. This show is about making the transition and that yes it can be scary, but life is catching up to you. The commercials represent the transition of buying a vehicle, offering bank perks, and conveniences that suit your needs. Performing more intrinsically valued actions are becoming more important and prevalent in the lives of those in their late twenties. People are being pressured to start consolidating their friendships, making a commitment to their significant others, and to find a sense of meaning in their work to fulfill their developing lives.

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There's a science to CBS' 'Big Bang Theory' - USATODAY.com

There's a science to CBS' 'Big Bang Theory' - USATODAY.com | The Biggest Bang for Your Buck | Scoop.it
Revenge of the nerds? Not quite. But geek heaven abounds on CBS' The Big Bang Theory (tonight, 8:30 ET/PT), one of the rare TV sitcoms to employ a physicist. The science must be working: The freshman series is one of the fall season's few to gain...
Thomas Morrison's insight:

This was an article based on how the accuracy of the all the enigmatic scientific inquiry they discuss on the show is from a valid UCLA professor. He discusses how there are challenges to making some of the scientific theories very comedic and that you have to insert humor into the theory enough to encourage the audience to understand the connection being made. It helped me be able to understand that not everyone is an accomplished scientist and that an audience is tended to in something as a simple theory, but without a nuance of humor it may be more difficult to understand.

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Shows A-Z - big bang theory, the on cbs | TheFutonCritic.com

Shows A-Z - big bang theory, the on cbs | TheFutonCritic.com | The Biggest Bang for Your Buck | Scoop.it
big bang theory, the on cbs – TheFutonCritic.com has big bang theory, the news, listings, dvds, episode guides and more for big bang theory, the
Thomas Morrison's insight:

This source provided the background information of the show’s specifics. It lists the creators, their episodes, status, and history. It helped me gauge how often the network features the show allowing me to take from it a sense of frequency as to what times they are trying to reach their intended audiences and how they will extend their services to fit their needs.

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Season Pass - Blog on Variety.com

Season Pass - Blog on Variety.com | The Biggest Bang for Your Buck | Scoop.it
Variety columnist and deputy online editor Anne Thompson is your trusted source for breaking film industry news. She tracks Hollywood, Indiewood, the Oscars and film festivals around the world.
Thomas Morrison's insight:

This was an interview on Bill Prady discussing the show and its subsequent future seasons. It discussed how the plot is moving along, upsets, applause, and the perspectives of the creators on the characters and the show’s content. This helps to imagine how the creators are targeting the audiences. They often explain how they don’t know what will happen with certain characters and how the show is relatable because people often feel they have experienced a lot of what the show addresses.

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'Big Bang Theory' and the comedy of contempt - The Watcher

'Big Bang Theory' and the comedy of contempt - The Watcher | The Biggest Bang for Your Buck | Scoop.it
I'm not sure what Chuck Lorre has against smart people, but with the foul sitcom "The Big Bang Theory" (7:30 p.m. Monday, WBBM-Ch. 2) he tries to have his revenge against anyone with an IQ above room temperature.
Thomas Morrison's insight:

This was an argument against the wit and comedy of the show’s entirety. The article criticizes Lorre’s productions and discusses how it has degraded the achievements of this culture of people. I found this important as a competing perspective to my own, but disagree with its position considering the age of the intended audience would have grown up in an age comparable to the late ‘90s and early ‘00s that would blossom into the future of what the characters on the show are portraying.

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The Big Bang Theory - CBS.com

The Big Bang Theory - CBS.com | The Biggest Bang for Your Buck | Scoop.it
Watch full episodes of The Big Bang Theory, view video clips and browse photos on CBS.com. Join the conversation and connect with CBS's The Big Bang Theory.
Thomas Morrison's insight:

This source was a depiction of the show, its characters, and it contents contributing to the accuracy of my analysis of the show. Having not seen every single episode in existence, it illustrates the relationships of the characters better and gives a sense of their current state of friendship, relationships, and achievements.

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