The Best Report Magazine
85 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Desirè Lucato
Scoop.it!

Desirè Lucato Google a fianco dell'agroalimentare Made in Italy

Un progetto a costo zero per l'Italia. Creato un link tra due mondi: new tecnology e settore primario.  La piattaforma realizzata dal colosso del web può contribuire a traghettare le nostre imprese nell’economia di internet -aggiunge la Cia-. Per il “made in Italy” infatti si tratta di una vetrina incredibile per crescere sui mercati stranieri e incrementare l’export del settore.

more...
No comment yet.
Rescooped by Desirè Lucato from Business Market Research Reports
Scoop.it!

Desirè Lucato Travel and Tourism Market in Iceland 2017

Desirè Lucato Travel and Tourism Market in Iceland 2017 | The Best Report Magazine | Scoop.it
Buy the report "Travel and Tourism in Iceland to 2017" at US $1950 for a Single User PDF License from RnR Market Research Reports Library.

Via MarketResearchView
more...
MarketResearchView's curator insight, January 22, 2014 6:11 AM

With International arrivals increasing at a CAGR of 7.60%, in 2012 the sector accounted for 19.5% of Icelandic GDP and 20.9% of total employment.

 

The Icelandic travel and tourism sector’s review-period (2008−2012) performance was adversely affected by the country’s slip into recession in 2008. However, despite the volcanic eruption at Eyjafjallajökull in 2010, international and domestic tourism activity increased overall.

 

Growth at a rate of 8.5% was recorded in 2012 and expenditure is expected to record a forecast-period (2013−2017) CAGR of 8.70%. The average expenditure per domestic tourist, which fell from ISK35, 514.5 (US$403.8) in 2008 to ISK29, 251.8 (US$233.9) in 2012, is expected to increase at a forecast-period CAGR of 5.25% to reach ISK37,783.9 (US$279.8) by 2017.

 

Complete report available @ http://www.rnrmarketresearch.com/travel-and-tourism-in-iceland-to-2017-market-report.html .

 

Both inbound trips and international departures are expected to increase over the forecast period. With a share of 77.6%, Europe accounted for the highest proportion of inbound tourists to Iceland in 2012, followed by North America and then the Asia- Pacific region. This pattern is expected to continue over the forecast period with Europe accounting for 70.0% of total inbound arrivals by 2017.

 

With revenues in the aviation, hotel and car rental market’s all growing in the review period of 2012, this trend is set to continue to 2017 in line with the increase in inbound tourist volumes, air passenger traffic and the use of the online travel market.

 

Reasons to buy:

Increase your knowledge of the Travel and Tourism industry in Iceland.Minimize the business risks you may face within this market.Obtain a better understanding of the key drivers and issues within this industry.Gain a clear understanding of market opportunities and entry strategies to gain or grow your market share in the Travel and Tourism market in Iceland.Receive the information needed to gain a greater understanding of the competitive landscape of the Travel and Tourism industry in Iceland.

 

Purchase a copy of this report @ http://www.rnrmarketresearch.com/contacts/purchase?rname=141525 .

Rescooped by Desirè Lucato from SEO and Social Media Marketing
Scoop.it!

Desirè Lucato How to Increase Your Facebook Engagement by 275%

Desirè Lucato How to Increase Your Facebook Engagement by 275% | The Best Report Magazine | Scoop.it

"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

 

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.

 

You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".

 

Read More:  http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/


Via Antonino Militello
more...
erika rosenthal's curator insight, January 13, 2014 9:17 AM

good tips and infographic

MaaS Pros UK's curator insight, January 15, 2014 5:57 AM

Social media is an incredible channel for businesses to provide exposure to their business, products and services.Expand your brand and customer reach with customized social media marketing plan offered by experienced professionals of MaaS Pros UK

http://www.maasprosfranchising.com/uk/social-media-management/

Sherryl Perry's curator insight, January 19, 2014 5:13 PM

Some great tips here on how to increase engagement on Facebook without having to run ads.

Rescooped by Desirè Lucato from Analisi di mercato per il Retail
Scoop.it!

Desirè Lucato L’OSSERVATORIO SULLA CASA 2013

Desirè Lucato L’OSSERVATORIO SULLA CASA 2013 | The Best Report Magazine | Scoop.it
La casa è da sempre il luogo degli affetti, il nido, il rifugio per il singolo e la famiglia. La casa di oggi e di domani è quindi uno spazio adatto a...

Via Alfredo Erba
more...
No comment yet.
Rescooped by Desirè Lucato from Business Market Research Reports
Scoop.it!

Desirè Lucato New Report on Contactless Payments Market 201

Contactless Payments Market [by Solutions (Payment Terminal, Business Management, Card Issuance, Anti-Skimming), by Services (Consultation, Integration, Value Added Services)] - Global Advancements, Market Forecasts and Analysis (2013-2018)


Via MarketResearchView
more...
MarketResearchView's curator insight, January 15, 2014 4:05 AM

The increasing requirement of the consumers to make online payments and payments via mobile phones is helping the society to move toward a cashless society. Financial institutions are offering various types of payment services tending people to use more of cards and mobile phones for payments. The potential marketing strategies provided by various business segment and payments market is changing the payments trend in various regions such as Europe, U.S., and AsiaPacific (APAC).

 

Request a Sample @ http://www.rnrmarketresearch.com/contacts/request-sample?rname=141281 .

 

The wave and pay or tap and go technology help consumers in paying for lower valued goods a bit differently. Transactions through contactless technology enabled cards or Near-Field Communication (NFC) smartphones require close contact with contactless reader. Numerous credit card companies are offering contactless services such as NFC-enabled stickers that can turn any mobile device into a contactless payment device. Telecom vendors are manufacturing NFC-enabled handsets as an alternative method of payments. However, NFC is considered as a chicken-and-egg issue, as there are not many contactless-based cards in the market to hit the critical mass for merchants of all sizes to justify investment Point-of-Sale (POS) technology. But, contactless payments technology is relatively very young and is still finding its fleet.

 

Complete report spread across 238 pages available @ http://www.rnrmarketresearch.com/contactless-payments-market-by-solutions-payment-terminal-business-management-card-issuance-anti-skimming-by-services-consultation-integration-value-added-services-global-advancements-m-market-report.html .

 

In the recent times, technology vendors are offering a flexible platform of readers and terminals that can be swiftly integrated in varied payment applications such as fast-food restaurants and open cashless fare collection schemes deploying contactless payments. Leading from contactless travel card to Europay, MasterCard, and Visa (EMV) contactless cards and mobile phones the vendors are offering quick and efficient solutions. Payments via mobile phones are the most popular offering in contactless payments, closely followed by payments through smart cards and other development services. The leaders in the contactless payment market are investing in acquisitions and new technologies to enrich their existing product portfolio and address the increasing demand across a wide range of financial organizations and other merchants.

 

Transit-specific contactless fare payments continue to gain momentum in regions such as North America (NA). The multi-application contactless smart cards and financial payments are helping transits to serve both the banked and under-banked customers with prepaid financial cards. It is seen that there is going to be a huge transition from payment cards and key fobs to NFC mobile payments. The adoption of contactless payments applications served to the banking, government, healthcare, retail, transport, telecom, and education sectors are also analyzed.  

 

Buy a copy of report @ http://www.rnrmarketresearch.com/contacts/purchase?rname=141281 .

 

The introduction of biometrics on mobiles already has shown what may wait for the customers after the mass adoption of NFC on mobile phones. The report also analyzes the contactless payments market for the regions of NA, Europe (EU), APAC, Middle East and Africa (MEA), and Latin America (LA).

Rescooped by Desirè Lucato from Parliamo di psicologia
Scoop.it!

Desirè Lucato Avvicinarsi alla felicità: 7 dritte da 7 psicologi

Desirè Lucato Avvicinarsi alla felicità: 7 dritte da 7 psicologi | The Best Report Magazine | Scoop.it

1. Siate positivi, raccomanda Barbara Fredri­ckson, professoressa di psicologia all’uni­versità della Carolina del Nord.

«Un atteg­giamento positivo rende più belli e più sani, perché favorisce l’abbassamento del­la pressione, minimizza il dolore, riduce l’incidenza delle malattie da raffreddamen­to, oltre a garantire una migliore qualità del sonno. Aumentate il numero di emozio­ni positive nell’arco della giornata, anche se effimere: una tira l’altra (…) e ben presto vi sentirete trascinare da una spirale ascendente di positività. Trova­te un momento di tempo per scoprire il la­to positivo in ogni situazione. (...) Una qualsiasi distrazione salutare che possa ri­sollevarvi l’umore (...) è sempre un’ottima scelta».

 

2. Siate coraggiosi, ammonisce Daniel Gilbert, professore di psicologia all’università di Har­vard.

«Le ricerche dimostrano che siamo por­tati a rimpiangere le occasioni mancate mol­to di più delle azioni intraprese. Questo acca­de perché accettiamo più facilmente una mos­sa temeraria anziché un atteggiamento rinun­ciatario, e ci consoliamo ripensando all’inse­gnamento tratto dall’esperienza vissuta. Indu­giamo a soppesare le nostre possibilità quan­do invece dovremmo lanciarci in avanti (…)».

 

3. Meditate, dice Daniel Goleman, psicologo e scrittore del Massachusetts.

«La meditazione ci aiuta a gestire più efficacemente la nostra reazione allo stress e a riprenderci più in fret­ta da eventi traumatizzanti. (…) In una ricerca, alcune persone con incarichi di lavoro molto stressanti han­no seguito un corso di meditazione per otto settimane e al termine dell’esperimento han­no riferito di sentirsi più felici e di ricordarsi addirittura per quale motivo si appassionava­no al loro lavoro. Prima erano troppo stressa­te per rendersene conto. (…) Ho trascorso una serata con Yongey Mingyur Rinpoche, il lama tibeta­no conosciuto come ' l’uomo più felice della terra'. Com’è arrivato a tanto? Con l’esercizio costante (...) ».

 

4. Fatevi del bene, consiglia Paul Gilbert, professore di psicologia clinica all’univer­sità di Derby, in Gran Bretagna

«Dal mo­do in cui ci poniamo di fronte a noi stessi - adottando un atteggiamento benevolo o severo - dipende in larga misura il no­stro benessere (…). Se vi rimproverate qualcosa, fermatevi un attimo, respirate profondamente, ral­lentate i vostri ritmi e cercate di pensare alle vostre qualità migliori, come la gene­rosità, l’affetto, la dolcezza. Non importa che siate davvero dolci, affettuosi o gene­rosi, l’essenziale è che sappiate anche voi immedesimarvi in queste emozioni, co­me un attore che si cala nella parte». E conclude: «In un diario, annotate come si altera il vostro senso di autocritica quan­do eseguite questo esercizio. Solo allora rivolgete l’attenzione al problema da ri­solvere ».

 

5. Sfruttate i malumori, propone Julie No­rem, professoressa di psicologia al Welle­sley College, nel Massachusetts.

«I pessimi­sti (…) si aspettano sempre il peggio, sprecando preziose ener­gie mentali a figurarsi come potrebbero an­dar storte le cose. Ma nel far questo, hanno maggiori probabilità di raggiungere i loro obiettivi. È una tattica utile che raccoman­do a tutti. Immaginate che cosa possa an­dar di traverso in una situazione, studian­do accuratamente tutti i dettagli. Se vi sen­tite nervosi all’idea di parlare in pubblico, siate più specifici: che cosa vi spaventa, ar­meggiare con gli appunti o inciampare sui gradini del podio? Allora cercate di immagina­re la tappa successiva: se lasciate cadere le carte, temete che qualcuno si metta a ride­re? Grazie a questa strategia, sarete in gra­do di spostare l’attenzione dalle emozioni ai fatti, e rifletterete su come evitare (o af­frontare) eventuali esiti negativi».

 

6. Trovate la vocazione, rilancia Jonathan Hai­dt, professore di psicologia all’università del­la Virginia.

«Lavorate di meno, guadagnate di meno, accumulate di meno e dedicate invece più tempo alla famiglia, alle vacanze o altre attività gradevoli. Perseguite i vostri obiettivi ma ricordate: ciò che conta è il cammino, non il risultato. Se il lavoro che svolgete non ha nulla a che vedere con la vostra vocazione, perché non tentate di impostarlo in modo che vi appaia qualcosa di più di un semplice stipendio a fine mese? Se non ce la fate, cerca­tevi un impegno appagante al di fuori dell’am­bito lavorativo: (…) can­tare in coro, dipingere, praticare sport. Solo così vi sentirete 'in sintonia' con voi stessi».

 

7. Mostratevi felici, suggerisce Sonja Lyubo­mirsky, psicologa all’università della Cali­fornia.

«Ho scoperto che il tasso di felicità lo possiamo influenzare attraverso il no­stro modo di agire e di pensare. Ho identi­ficato 12 attività che rendono felici, tutte cose che le persone appagate fanno sponta­neamente. Eccole: esprimete la vostra ri­conoscenza; coltivate l’ottimismo; evitate ogni forma di ossessività per quello che fanno gli altri; siate cortesi, più del norma­le; trovate tempo per gli amici; sviluppate strategie per affrontare le difficoltà; impa­rate a perdonare; appassionatevi a qualche attività e siate pronti a esplorare nuovi orizzonti; gustatevi le gioie della vita; pun­tate sempre verso obiettivi importanti; col­tivate il senso religioso e la spiritualità. E in­fine, fare pratica».

 

Vai alla fonte


Via Luca Mazzucchelli - www.psicologo-milano.it
more...
Luca Mazzucchelli - www.psicologo-milano.it's curator insight, January 3, 2014 6:33 PM

La felicità è uno stato naturale del cervello e si produce spontaneamente se agiamo nel modo giusto. Ecco 7 suggerimenti a cura di 7 noti psicologi per aumentare le nostre chance di benessere nella vita quotidiana!


Se ti è venuta voglia di mobilitare le tue risorse mentali per aumentare il tuo benessere, guarda anche il mio videocorso gratuito “Prova a cambiare” in cui fornisco pratici esercizi e spunti per compiere il primo passo in questa direzione! lo trovi QUI

Cristina Di Loreto's curator insight, January 7, 2014 8:36 AM

Ecco i 7 consigli per avvicinarsi alla felicità... personalmente aggiungerei:

1- Siate generosi: essere generosi produce l'instaurarsi di un circolo virtuoso in cui prima o poi si arriva a ricevere e ad approfondire i rapporti affettivi a cui teniamo

2- Fatevi un regalo al giorno: un piccolo dono, un gesto di cura e benevolenza verso noi stessi al giorno ci permette di iniziare la giornata con un atteggiamento positivo e salutare.

 

Voi quali abitudini tra queste mettete in pratica regolarmente? Le trovate giuste, banali o efficaci? Dite la vostra!

Rescooped by Desirè Lucato from healthcare technology
Scoop.it!

Desirè Lucato Can Social Media Data Find a Place in EHRs?

Desirè Lucato Can Social Media Data Find a Place in EHRs? | The Best Report Magazine | Scoop.it

Social media technologies and their popularity have exploded in the past decade, and it’s not just patients who are getting in on the action. Physicians and health care organizations alike are increasingly utilizing text messaging, Twitter, Facebook, and other social media technologies in an effort to explore their potential benefits.

 

It’s a wise strategic move, according to the PricewaterhouseCoopers (PwC) 2012 Health Research Institute report that found health care organizations that “ignore the virtual environment could find themselves losing customers to competitors that do use social media to listen to and engage with consumers.”

Thus far, most of the research in this area has focused on social media technologies as marketing tools, a way to listen to what patients are saying about their experiences and engaging them.

 

“[In the PwC research paper], we gave examples of how hospitals are using social media, and they are not limiting their imaginations to just marketing and listening to people’s feedback about the company; they are starting to think about how to use social media for services and other aspects of their business,” says John Edwards, a PwC spokesperson and director in the Healthcare Strategy & Healthcare Business Intelligence Practice.

 

Edwards cites a 2012 research statistic from the Hospital Social Network List that shows more than 1,200 US hospitals now are using social media sites, a 30% increase from the previous year. “That is a pretty significant trend toward adopting social media, so it would suggest that hospitals are finding uses for social media as part of their strategies, and that it’s a growing trend,” he says.

But what about taking social media one step further and using it as a health record tool? What benefits could be seen from including social media exchanges in the patient record, and would such benefits override the obvious—and not-so-obvious—obstacles that arise?

 

A Place in the EHR?


Social media and health care experts seem to agree that social media exchanges could add important and interesting information to the care process, but where exactly this information fits in—and how to go about incorporating it—is up for debate.

  
Via nrip
more...
No comment yet.
Rescooped by Desirè Lucato from B&B Marketing Tools
Scoop.it!

Desirè Lucato Hotel Web Marketing in 11 punti: Sito, Blog, Analytics, Booking sul Sito, Newsletter etc.

Desirè Lucato Hotel Web Marketing in 11 punti: Sito, Blog, Analytics, Booking sul Sito, Newsletter etc. | The Best Report Magazine | Scoop.it

Questo post è una scheda sintetica con semplici indicazioni dei punti su cui porre l'attenzione e far leva per avere una presenza sul web discreta ma efficace.

 

Fra tutti gli 11 punti ho messo delle frecce (⇒) sui consigli che mi hanno colpito positivamente di più. Buona lettura: 

 

"La tecnologia e il web sono il motore delle aziende del settore turistico-alberghiero. L'hotel che non è presente in maniera adeguata su internet non è destinato ad avere successo.

 

1. ✔ Sito web dinamico e sempre aggiornato.

 

⇒ Realizzato con un CMS (meglio se largamente diffuso e utilizzato). Ottimizzato per i motori di ricerca (SEO), progettato per i viaggiatori che vogliono prenotare proprio il vostro hotel, contenete informazioni chiare, esaustive e scritte perchè chiunque possa leggerle e capirle.

 

⇒ Grafica comunicativa: Bello è Solo il Sito che vi fa Ricevere Prenotazioni.

 

2. ✔ Analisi e controllo delle statistiche di accesso al sito.

 

Parliamo di Web Analytics. Senza fare troppe ricerche, il successo del vostro sito è evidente dalle statistiche di accesso: ⇒ le statistiche che vi indicano come siete stati trovati, con quali parole chiave, da dove arrivano le visite, quanto tempo il visitatore si ferma sul vostro sito, su quali pagine si sofferma, quale percorso segue, fino a calcolare per voi il ritorno degli investimenti fatti online.

 

3. ✔ Booking online.

 

Sceglietene uno facile da gestire, ma molto flessibile, collegato al vostro PMS. Dare la possibilità di acquistare online soggiorni e pacchetti è la via più veloce, per voi e per il viaggiatore, di arrivare alla prenotazione.

 

4. ✔ Fotografie professionali. Vietato il fai da te.

 

5. ✔ Video. Sempre realizzati da professionisti.

 

⇒ Il video può far raddoppiare l'investimento del sito web, ma il ritorno è spesso sorprendente.

 

6. ✔ Social networking.

 

Essere presenti, essere se stessi, partecipare, condividere sui social network. Fare turismo 2.0. ⇒ In prima persona sotto la guida di esperti,

 

7. ✔ Curare la propria reputazione online.

 

Che cosa dicono i viaggiatori sul vostro hotel può cambiare il volto del vostro booking. Monitorare e intervenire sui commenti è un imperativo ovunque vengano pubblicati online.

⇒ Provate ad usare Google Alerts.

 

8. ✔ Portal manager.

 

Gestire da un unico punto d'accesso la vostra offerta sui portali di booking vuol dire avere la possibilità di aprire e controllare più canali di vendita. Meglio se vi da l'opportunità di controllare l'offerta dei vostri concorrenti. Importante che sia collegato al vostro PMS.

 

9. ✔ Portali e siti pubblicitari.

 

Sceglierli con attenzione. Pubblicare gratuitamente sì, ma seguendo delle linee guida. Pubblicare a pagamento solo previa verifica e solo se è possibile calcolare in un periodo di tempo relativamente breve l'efficacia del canale.

 

10. ✔ Blog.

 

Per informare con contenuti di qualità.

⇒ Per raccontare cosa c'è appena fuori dal vostro hotel. 

Per catturare chi non vi stava cercando.

 

11. ✔ Newsletter o eMail marketing.

 

⇒ Scegliere lo strumento giusto per gestire la redazione e l'invio delle email capaci di fidelizzare la vostra clientela."

 

 

Io ho evidenziato le cose, che secondo me, sono più efficaci per il web marketing e che forse sono più sottovalutate, ma mi interessa conoscere altre opinioni. 


Tu cosa ne pensi? Se hai qualcosa che da dire sull'articolo ti invito a scrivere un commento. Grazie. 

 

 

Articolo originale:

http://www.tourtools.it/hotel-online-marketing-promuovere-albergo

 

 

Curation di Eugenio Agnello


Via Eugenio Agnello
more...
No comment yet.
Rescooped by Desirè Lucato from Le Ricerche di Mercato On-line: Sviluppo e Vantaggi
Scoop.it!

Desirè Lucato Marketing Territoriale: lo strano caso di Monmouthpedia. QR code e ...

Desirè Lucato Marketing Territoriale: lo strano caso di Monmouthpedia. QR code e ... | The Best Report Magazine | Scoop.it
Monmouth è una piccola cittadina situata nel Galles del sud, a 36 miglia da Cardiff. Con i suoi 8.800 abitanti, apparentemente non sembra che abbia molto da.

Via integratoremarketing
more...
No comment yet.
Rescooped by Desirè Lucato from Handmade in Italy
Scoop.it!

Desirè Lucato Fashion week, gli artigiani della Riviera del Brenta partono per Dallas - VeneziaToday

Desirè Lucato Fashion week, gli artigiani della Riviera del Brenta partono per Dallas - VeneziaToday | The Best Report Magazine | Scoop.it
VeneziaTodayFashion week, gli artigiani della Riviera del Brenta partono per DallasVeneziaTodayE' un momento importante all'interno di progetto molto ambizioso quello dello Sportello Estero, che, grazie alla cooperazione tra le organizzazioni Cna...

Via Nanna Booksandneedles
more...
No comment yet.
Rescooped by Desirè Lucato from myfruit - frutta e verdura
Scoop.it!

Desirè Lucato MIRTILLO, IL MERCATO MONDIALE AUMENTERA’ DEL 500% NEI PROSSIMI ANNI

Desirè Lucato MIRTILLO, IL MERCATO MONDIALE AUMENTERA’ DEL 500% NEI PROSSIMI ANNI | The Best Report Magazine | Scoop.it

Secondo un nuovo rapporto (clicca qui per scaricarlo), pubblicato dalla società di ricerca DGC Asset Management, il mercato internazionale del mirtillo è destinato a crescere di ben il 500 per cento nei prossimi anni. Il report stima, in particolare, che la domanda "fenomenale" per il frutto a livello mondiale andrà a favorire la crescita delle vendite nel mercato europeo


Via myfruit
more...
myfruit's curator insight, May 24, 2013 9:30 AM

Circa l'80 per cento della produzione mondiale - conclude Garner - viene consumata nel Nord America, ma quasi la metà dei rimanenti 7 miliardi di persone presenti nel mondo possono ora permettersi i mirtilli ...

Rescooped by Desirè Lucato from Affari e Business in Russia: con Giulio Gargiullo Trovare Clienti e Business!
Scoop.it!

Desirè Lucato L’offensiva a Google arriva dalla Russia e dalla Cina

Desirè Lucato L’offensiva a Google arriva dalla Russia e dalla Cina | The Best Report Magazine | Scoop.it
Google arranca in Russia e non riesce a penetrare nel mercato Cinese. Yandex e Baidu mantengono la leadership della ricerca online in questi Paesi.

Via Giulio Gargiullo
more...
No comment yet.
Rescooped by Desirè Lucato from Analisi di mercato per il Retail
Scoop.it!

Desirè Lucato Top 10 Brands on Social Media in 2013 [CHART]

Desirè Lucato Top 10 Brands on Social Media in 2013 [CHART] | The Best Report Magazine | Scoop.it

“Samsung was the most popular brand on social media in 2013, according to Starcount, which compiled social data to come up with its top 10 list.”


Via Alfredo Erba
more...
No comment yet.
Rescooped by Desirè Lucato from Vivere in Italia
Scoop.it!

Desirè Lucato Made in Italy: Eccellenze in Digitale

Desirè Lucato Made in Italy: Eccellenze in Digitale | The Best Report Magazine | Scoop.it

Il Made in Italy è un brand fatto di prodotti, di stile di vita, di cultura e di luoghi ed è riconosciuto e ricercato all'estero.
Dopo l'annuncio fatto da Eric Schmidt nei mesi scorsi, lanciamo oggi Made in Italy: eccellenze in digitale. ll progetto, realizzato insieme a Ministero delle Politiche Agricole Alimentari e Forestali (MiPAAF), Unioncamere, Università Ca' Foscari e Fondazione Symbola, si propone di avvicinare le imprese del Made in Italy alla rete e al suo grande potenziale economico e di export, far conoscere le eccellenze nascoste del nostro Paese attraverso una piattaforma digitale realizzata dal Google Cultural Institute e valorizzare i giovani come promotori della transizione al digitale dell'economia italiana.
Su http://www.google.it/madeinitaly sarà; possibile scoprire, attraverso un centinaio di mostre digitali, fatte di racconti, immagini, video e documenti storici, le eccellenze del sistema agroalimentare e dell'artigianato italiano, la loro storia e il loro legame con il territorio.
Non solo. L'iniziativa Made in Italy: eccellenze in digitale si propone anche di contribuire a far sì che le imprese, in particolare le piccole e medie, siano in grado di cogliere i benefici economici derivanti da Internet. A questo scopo è dedicato il sitohttp://www.eccellenzeindigitale.it.
In Google crediamo che il digitale possa fornire un contributo concreto per diffondere l'eccellenza italiana nel mondo. Per questo abbiamo sviluppato e realizzato Made in Italy: eccellenze in digitale, un'iniziativa pensata e realizzata appositamente per l'Italia, che ci auguriamo possa contribuire ad aumentare la capacità delle imprese italiane di fare export e promuovere ulteriormente la cultura del Made in Italy nel mondo.


Via Mariano Pallottini
more...
No comment yet.
Rescooped by Desirè Lucato from Business Market Research Reports
Scoop.it!

Desirè Lucato Research Report on High Performance Computing Market 2018

Desirè Lucato Research Report on High Performance Computing Market 2018 | The Best Report Magazine | Scoop.it

The report “High Performance Computing Market [Server, Storage, Networking, Software (Middleware, Cluster & Fabric Management, Performance Optimization), Professional Services, Deployment Models, Price Bands] – Global Market Forecasts & Analysis (2013 – 2018)″ by MarketsandMarkets is now available at RnRMarketResearch.com. Contact sales@rnrmarketresearch.com with High Performance Computing Market [Server, Storage, Networking, Software (Middleware, Cluster & Fabric Management, Performance Optimization), Professional Services, Deployment Models, Price Bands] – Global Market Forecasts & Analysis (2013 – 2018) in subject line and your contact details to purchase this report or get your questions answered.

 

High-Performance Computing (HPC) delivers high performance by aggregation of several computing nodes coupled together to solve large complex problems in science, engineering, and businesses. Typically, HPC machine comprises of several components such as processors, memory disk, operating system, and various software to boost the performance of the entire machine. The performance of these computing clusters is dependent upon the number of cores which enhances the overall processing capability.

 

Presently in the HPC market, the vast sums of money have been invested in supercomputers which are being used for specialized complex problems and require extensive expertise to use. The increasing supercomputers market is complimenting the HPC market growth. New technological innovations from the companies are also adding up to the increasing supercomputers capabilities.

 

Request a Sample @ http://www.rnrmarketresearch.com/contacts/request-sample?rname=142997 .

 

Currently available HPC solutions are helping most of the government organizations and large enterprises. The government organizations and enterprises are using these systems for solving complex computational problems. Along with the government, academic institutions are also using these systems, for innovating new technologies and developing new products.

 

The major challenge which is being faced by the companies is to overcome the problems of energy efficiency and high latency. However, most of the companies are trying to innovate new technologies to seek for the best possible solution for their HPC clusters.

 

Inquire for Discount @ http://www.rnrmarketresearch.com/contacts/discount?rname=142997 .

 

One of the other main challenges in this industry is the rising cost of compute resources, the typical cost of supercomputers can vary from $500,000 and more, thus it becomes difficult for Small and Medium-Sized Enterprises (SMEs) to adopt this technology.

 

The report on HPC analyzes the overall market, by types of components and professional services, deployment types, and price bands. The report also focuses on end-users and the regions of North America (NA), Europe (EU), Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA).

 

Complete report spread across 175 pages available @ http://www.rnrmarketresearch.com/high-performance-computing-market-server-storage-networking-software-middleware-cluster-fabric-management-performance-optimization-professional-services-deployment-models-price-bands-g-market-report.html .

 

Few points from Table of Contents

9 Company Profiles 9.1 AMD
9.2 Bull
9.3 Cisco
9.4 Cray
9.5 Dell
9.6 Fujitsu
9.7 Hitachi Data Systems
9.8 HP
9.9 IBM
9.10 Intel
9.11 Microsoft
9.12 Netapp
9.13 Oracle
9.14 Silicon Graphics International Corporation (SGI)
9.15 Key Innovators
9.15.1 Asetek
9.15.2 Chelsio Communication
9.15.3 Cycle Computing
9.15.4 Panasas
9.15.5 Penguin Consulting
9.15.6 Sabalcore Computing
9.15.7 Super Micro Computers
9.15.8 TerascalaRelated Market ReportsGlobal High-performance Computing Server Market 2012-2016

The report covers the Americas, and the EMEA and APAC regions; it also covers the Global High-performance Computing Server market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

 

Community Cloud Market (By Components [Server, Storage Devices, Network Equipments], By Verticals [Healthcare, Finance, Government, Transport and Logistics, Gaming, Education]) – Global Advancements, Market Forecasts and Analysis (2013 – 2018)

 

The global adoption trend towards cloud and rising demand for cloud-based services across industries such as government agencies, financial organizations, education industry, gaming industry and healthcare have induced a need of adopting community cloud solution as a next wave of cloud that will not only reduce total cost of ownership (TCO) but increase business productivity.

 

Buy a copy of report @ http://www.rnrmarketresearch.com/contacts/purchase?rname=142997 .

 

For further information on “High Performance Computing Market [Server, Storage, Networking, Software (Middleware, Cluster & Fabric Management, Performance Optimization), Professional Services, Deployment Models, Price Bands] – Global Market Forecasts & Analysis (2013 – 2018)” report OR for any other business research / market intelligence need on the ‘High Performance Computing’ market (http://www.rnrmarketresearch.com/reports/information-technology-telecommunication/computer-networking/high-performance-computing .), contact sales@rnrmarketresearch.com / Call +1 888 391 5441.

 

 

 


Via MarketResearchView
more...
MarketResearchView's curator insight, January 22, 2014 7:39 AM

The report on High-Performance Computing analyzes the overall market, by types of components and professional services, deployment types, and price bands. To get more information on this report, please feel free to contact us on sales@rnrmarketresearch.com / Call +1 888 391 5441.

Rescooped by Desirè Lucato from Posizionamento sui motori di ricerca
Scoop.it!

Desirè Lucato posizionamento motori di ricerca - SEO Antonio Mecca

Desirè Lucato posizionamento motori di ricerca - SEO Antonio Mecca | The Best Report Magazine | Scoop.it
No SEO? Ahi ahi ahi! Posizionamento motori di ricerca, la soluzione per la tua visibilità su Internet.  Posizionamento motori di ricerca,  ovvero SEO (Search Engine Optimization) non si basa solamente sull'apprendimento delle nozioni, o con i...

Via Antonio Mecca
more...
No comment yet.
Rescooped by Desirè Lucato from Analisi di mercato per il Retail
Scoop.it!

Desirè Lucato Top 10 Brands on Social Media in 2013 [CHART]

Desirè Lucato Top 10 Brands on Social Media in 2013 [CHART] | The Best Report Magazine | Scoop.it

“Samsung was the most popular brand on social media in 2013, according to Starcount, which compiled social data to come up with its top 10 list.”


Via Alfredo Erba
more...
No comment yet.
Rescooped by Desirè Lucato from Social Media and Healthcare
Scoop.it!

Desirè Lucato Privacy, Social Media, and Public Health: A Changing Landscape

Desirè Lucato Privacy, Social Media, and Public Health: A Changing Landscape | The Best Report Magazine | Scoop.it

Communications technology use is growing at a near exponential rate on a global scale.1 A recent United Nations study shows that more people have access to cell phones than toilets, as 6 billion of the world’s 7 billion people (85 percent) have access to mobile phones, while only 4.5 billion (64 percent) have access to working toilets.2

Throughout the past 15 years, communications and information technology have become essential components of public health surveillance and research.3 This technology allows for cheaper and more accessible forms of disease surveillance and epidemiological research, particularly through the mining of online social network data. Social media has potential to change the nature, speed, and scope of public health surveillance and research by offering a real-time stream of user-generated updates from millions of people around the world.

Data mining is a field of computer science involving methods such as computational epidemiology, artificial intelligence, statistics, algorithm development, database systems management, and data processing to identify patterns in large sets of data.4 Data mining from informal Internet sources may lead to the discovery of new information about disease patterns, both communicable and chronic, as well as health risk behaviors. Moreover, developing risk prediction models from data aggregated from informal sources, such as social media, has great potential to supplement formal data sources in predicting disease spread.

Earlier intervention and control measures based on this information may mean the difference between containment and epidemic. In recent years, systems using informal data mined from social media sources have been credited with reducing the time it takes to detect an emerging outbreak, preventing governments from suppressing outbreak information, facilitating public health responses, and contributing to the generalizable knowledge about health risk behaviors in a quick and cost-efficient manner.5

Despite the inherent public nature of social media, there are many ethical implications inherent in the systematic acquisition of personal information, especially that pertaining to health. Concerns surrounding social network data analysis include issues of privacy, data quality, public panic, autonomy, access, and informed consent. While online social network data analysis holds great promise in the field of public health, it is essential that this valuable data be systematically harnessed in compliance with the law and ethical principles, keeping in mind salient privacy concerns, to yield population-level health benefits.

Social Media In Tracking Infectious Diseases

Infectious diseases account for more than 13 million deaths each year.6 It is estimated that 45 percent of the people living in developing countries have infectious diseases, making infectious diseases one of the leading causes of mortality for children and young adults.7 The threat of infectious disease is accelerating with the high mobility of populations due to airline travel and increasing resistance to antimicrobial medicines due to mutations.8 Given the severity of the infectious diseases as a public health threat, culling social media information for epidemiological surveillance during outbreaks is generally accepted as ethically permissible.

Data mining social media sources to track the early stages of an infectious disease outbreak has great potential in developing countries. Although developing countries often lack a strong public health infrastructure, they have burgeoning mobile communication infrastructures.9

Aggregating and analyzing social media’s informal data in near real-time allows public health officials to gain early insight into an evolving epidemic in order to help plan a response weeks sooner than formal routes.10 A two-week jump on an infectious disease may mean the difference between life and death; between containment and an epidemic. The quicker a potential disease can be located, the quicker public health authorities can establish control measures ranging from vaccinations and antibiotics to clean water.

Case Study: Twitter and the 2010 Cholera Outbreak In Haiti

Dr. Rumi Chanura and her team of researchers from Harvard University conducted one of the pioneer studies that demonstrated the value of social media data in monitoring an infectious disease outbreak. The study demonstrated the value of monitoring social media during an outbreak. The study analyzed information from social media sources, primarily Twitter, during the first 100 days of the cholera outbreak in Haiti in 2010. In Oct. 2010, 10 months after Haiti experienced a devastating earthquake, hospitals in the Artibonite River basin saw a swell of patients with severe diarrhea, vomiting, and dehydration.11

By Dec. 31, 2010, more than 170,000 people were afflicted with cholera and 3,600 lost their lives to the disease.12 According to the World Health Organization, “the devastating cholera epidemic provides stark reminder of the challenges that arise in the absence of the infrastructure and institutions that most of us take for granted.”13

Dr. Chanura collected 188,819 tweets and 4,697 online reports that contained the word choleraduring the first 100 days of the outbreak.14 The team analyzed the relationship between frequency of mentions and the occurrence of a secondary cholera outbreak, and evaluated them through risk prediction models.15 They found a close correlation between the aggregated social network data and the formal Haitian Ministry of Health data.16 The study demonstrated that informal data has been surprisingly accurate when it comes to disease tracking. The undeniably strong correlations between formal data and informal data collected from social media sources demonstrated that informal sources can produce reliable decision-making data during disease outbreaks in near real-time.

While Haiti lacks water and sanitation infrastructure for the prevention of cholera, the nation does have a strong mobile communication infrastructure. This communication infrastructure allowed for the sick, their families, their communities, and healthcare providers to share information about conditions on the ground, allowing cholera cases to be reported that may have otherwise gone untracked, since many patients never reported to clinics.17 This also allowed for speedier intervention with oral rehydration tablets and antibiotics in the afflicted areas.18

Hypothetical: Role of Social Media In HIV/AIDS Tracking, Contact Tracing, and Partner Notification

Having discussed the role of social media data in contagious disease cases in the developing world, it is time to turn to a potential role of social media data that is much more ethically contentious—the use of social media data in HIV/AIDS tracking.

The principle of confidentiality between physician and patient dates back to before the Hippocratic Oath.19Nevertheless, the scope of confidentially is subject to limitations, especially in cases where public welfare is endangered. Affirmative disclosure obligations have expanded throughout the years, and every state in the U.S. has some type of mandatory reporting of certain communicable diseases in place.

In addition to mandatory reporting, public health officials can exercise police authority to mandate contact tracing. Contact tracing is the process by which individuals who may have come into contact with an infected person are identified and later notified of potential exposure by a public health official without directly naming the infected individual. For the purposes of HIV/AIDS, this is generally limited to sexual partners or individuals involved in sharing intravenous needles. Despite its controversial nature due to privacy concerns, and potential deterrence of testing, it remains standard practice in nearly all states.

These concerns have inspired various legislative efforts. For example, the Mayersohn-Velella Bill, developed in New York during the early 1990s to prevent the mother-child transmission of HIV, mandated a three-step process to contain the spread of HIV through surveillance measures: 1) Doctors must report the names of HIV-infected patients to the state health department; 2) Public health officials are to contact those individuals for the names of partners whom they might have exposed; 3) Public health officials will contact the partners and be informed of exposure, but not specifically by whom.20 Additionally, the Ryan White Care Act, in effect today, provides grants to states to implement partner notification programs for individuals with HIV.21

It is not unprecedented for nontraditional methods to be used as a means of contact tracing as a last resort. Consider the example of Nushawn Williams in 1997. Williams, a 20-year-old male, was allegedly responsible for a “cluster” of HIV infections through sexual activity in Chautauqua County and New York City, despite knowledge of his HIV-positive status. Because of his self-declared intention of noncompliance, New York state and local health officials declared him a “clear and imminent danger to the public health,” and released his identity to the news media, an untraditional outlet to inform the public about an alleged public health threat.

Now consider the following hypothetical involving an adult HIV-positive male who is unwilling to cooperate with public health officials. He refuses to disclose his contacts in 2012. He also refuses to inform future sexual partners of his HIV status, will not use condoms during sexual activity, and continues to use popular social networking websites to seek out sexual partners.

Due to his refusal to assist in the identification of those exposed, and future noncompliance, the Department of Health and Human Services believes that social media could be of considerable use for the purpose of contact tracing to identify and notify individuals who may have been exposed. Taking into consideration the privacy implications of the proposed expansion of surveillance activities, would it be appropriate to incorporate social media into surveillance for the purpose of contact tracing?

There are two key conflicting principles in this hypothetical: 1) The privacy ‘right to be let alone’ by the individual, and 2) the public health interest as a ‘right to know’ of potential exposure. In other words, the state’s fundamental authority to protect the population’s safety and welfare is at odds with the individual’s legally protected rights to autonomy, privacy, liberty, and property. Under the Millian harm principle, which holds that “the only purpose for which power can be rightfully exercised over any member of a civilized community, against his will, is to prevent harm to others,” intervention and regulation on individual behavior is justified so long as it prevents harm and risk to others.22

To intrude on individual liberties, the state must first demonstrate a rational and legitimate interest in intervention.23 Accordingly, one must assess the nature, duration, probability, and severity of risk at hand. In the case of HIV, there is a potentially high duration and magnitude of harm if exposed, so there is a clear rational interest for intervention. It can be argued that there is a duty for public health officials to warn exposed individuals. The population’s reliance on the protection from the state implies an ethical obligation for the government to exercise its authority to ensure health and safety.24

Generally, public health policy strives toward the least restrictive means of intervention to be exercised, to not unduly compromise the rights and liberties of an individual.25 Accordingly, the use of online social network data without consent should be seen as permissible only as a last resort, rather than standard practice.

While it is often argued that individual liberty must be subordinated to protect the common public health good, it is important to weigh the incidental costs of implementing policies, such as decreased levels of public trust and deterrence of HIV testing. Consequently, the proposed policy of using online social network data in contact tracing may translate to reduced rates of public cooperation, which may make a community more vulnerable to public health harms.

Privacy Concerns

Privacy is an inherently complicated topic in the field of public health. Balancing the protection of an individual’s personal health information with the need to protect public health is no easy task. Advancements in information and communication technologies only further distort the boundaries between what is public and what is private.26

Users of online social networks often share identifiable information about themselves, including their full names, birthdates, email addresses, GPS coordinates, job titles, and the names of their employers.27 By providing researchers with rich, ready-made data sets, social media is incentivizing researchers to develop innovative methods to search the Internet for health-related information. The mining and mapping of social networks, including names, dates, and places, has become a common practice, from market research to biomedical studies.28 It is important then to consider what obligations researchers and public health officials have in determining and meeting their online subjects’ expectations of privacy.

An individual’s constitutional right to privacy hinges on “whether that individual had a personal and objectively reasonable expectation of privacy.”29Similarly, the Code of Federal Regulations governing human subject research, 45 C.F.R. § 46.102, defines private information as individually identifiable information about behavior “that occurs in a context in which an individual can reasonably expect that no observation or recording is taking place, and information which has been provided for specific purposes by an individual and which the individual can reasonably expect will not be made public.”30

While mining publicly available data from open sources is within the letter of the law, it raises a number of ethical issues. Some might argue it seems unreasonable that a public posting on a public site can hold an expectation of privacy. However, privacy can conceptually be considered to be an individual’s right to determine what information one would like to share with others and the ability to control when others can access that information. While the practice of data mining is growing, many social media users are unaware of how public their data is.31

Privacy settings on some social media sites, such as Facebook, are complicated. Many individuals post information to be shared with an intended audience of friends, family, and peers, without the intent of being turned into research subjects by having their information collected, analyzed, and published without notification or consent.

The federal definition of human subject research is the “systematic investigation involving living individuals about whom a researcher obtains data through intervention or interaction with the individual or identifiable private information.”32 It follows that such research activities would require institutional review board (IRB) approval. However, it remains unclear whether subjects in Internet research involving data mining of health information qualify as a human subject research under this definition.

Researchers must take into consideration the level of sensitivity of the information detected, such as stigmatized health conditions. Recent studies have shown that the Internet is used more often by patients with “stigmatized conditions,” such as mental disorders or sexually transmitted diseases, to get health information and communicate with healthcare professionals than by patients with “non-stigmatized conditions.”33

The misuse of such data collected from the Internet by researchers can have maleficent consequences, such as stigma, discrimination, and discomfort of the subject.

Accordingly, researchers and bioethicists are left to grapple with the issue of determining when it is permissible to turn unsuspecting individuals into a research subjects without notification or consent.

Autonomy and Informed Consent

Voluntary informed consent of study participants is a cornerstone of modern biomedical research ethics. Many ethical issues arise when it comes to respecting the autonomy of human subjects in Internet-based research. Respecting the autonomy of subjects necessitates that prospective subjects are given adequate information to make an informed decision before agreeing to participate in a study.

This is done properly through a formal informed consent process, which includes: 1) providing subjects with the information to decide whether to take part in a study (i.e., risks and benefits, compensation, duration of study, etc.); and 2) documenting the information was provided and the subject willingly volunteered to take part in the study.34 The principle question here, then, is whether or not it is necessary to provide informed consent to an individual before his or her informal data via social media platforms is mined for public health surveillance and research.

While it is generally accepted that data mining for public health surveillance in emergency circumstances and communicable diseases is permissible, it would be wise to develop an opt-out system on social media platforms for non-emergency research purposes. While this would surely lead to more incomplete data sets, it can be considered a small price to pay for protecting the privacy of patients, especially those with stigmatized conditions. Further, there are statistical methods designed to deal with missing data so that the incomplete data sets would not render the research impossible.35

Conclusion

Historically, advancements in bioethics standards have been reactionary to human subject abuses. It is vital to resist this reactionary approach to the lack of oversight in internet research and take a proactive stance to develop acceptable standard procedures for the use of big data sets culled from online social network websites before foreseeable abuses occur.

One need only consider the recent public outrage surrounding the National Security Agency (NSA) leaks on the federal government’s PRISM surveillance program, which included online social network data, to gauge the high salience of these concerns.

Achieving a just balance between maintaining individual liberties and ensuring the health and safety of the population is an enduring problem for authorities, particularly those in the field of public health. Champions of autonomy may view social media data mining as an unwarranted and potentially maleficent violation of one’s autonomy and personal liberties.

On the other hand, utilitarian thinkers may consider it a beneficent measure to ensure the health and welfare of the community. Accordingly, efforts should be taken to counter ethical concerns while reaping the benefits of being able to analyze the massive amount of online data available through social media for the purposes of public health.

Privacy concerns notwithstanding, the potential societal benefit of digital epidemiology remains clear. The utilization of social media has the capacity to transform disease surveillance and change how healthcare workers respond to public health emergencies. As public health threats become increasingly complex, trade-offs must be made to ensure the collective benefits of population health warrant infringement on individual rights, while balancing competing ethical, health, economic, and legal concerns.

Public health researchers must work together with policy makers, medical professionals, and bioethicists to develop unambiguous ethical guidelines to answer to challenges stemming from today’s technological advances and changing communications structure.

 


Via Plus91
more...
No comment yet.
Rescooped by Desirè Lucato from IO NON MI ARRENDO
Scoop.it!

Desirè Lucato Come i media e i partiti hanno sostituito la percezione della realtà alla realtà oggettiva. | Liberi Pensieri

Desirè Lucato Come i media e i partiti hanno sostituito la percezione della realtà alla realtà oggettiva. | Liberi Pensieri | The Best Report Magazine | Scoop.it

Sul Senso della Politica, la Politica del Senso e l’informazione mediatica in Italia.

Guardando le notizie della cronaca quotidiana spicciola c’è davvero da rabbrividire. In Usa, un dodicenne confessa alla polizia di aver ucciso a coltellate la sorellina di 6 anni. In compenso, a New Orleans, dal tetto di un edificio, due giovani ventenni sparano sulla folla che celebrava la festa della mamma e spedisce all’ospedale 14 persone, di cui quattro  molto gravi in fin di vita. Non è che in Italia vada meglio, se è per questo. A Milano un uomo prende a picconate i passanti, ne uccide uno e ne ferisce gravemente altri tre. Interrogato dalla polizia, appare infastidito dalle domande, sostenendo che essere disoccupato e senza casa lo autorizzava a compiere tale gesto. In Sicilia, su un treno, un passeggero, a un certo punto si è alzato in piedi, ha cominciato a urlare, ha estratto dalla sua borsa uno strumento di lavoro e ha cominciato a prendere a martellate gli altri viaggiatori nello scompartimento. Questa mattina, a Salerno, una giovane ventenne è stata ricoverata all’ospedale dove le è stata estratta la milza, spappolata dai calci del suo fidanzato che ha candidamente confessato “non voleva stare zitta”. E così via dicendo. L’elenco potrebbe proseguire a lungo, e sarebbe fin troppo facile sostenere con tristezza che “il mondo sta ormai impazzendo”. Non credo che sia così.

Non ho idea come fosse quarant’anni fa. O meglio, anagraficamente potrei saperlo, dato che c’ero, ero già maggiorenne e seguivo ciò che accadeva. Ma abitavo a Roma, e nessuno sapeva ciò che accadeva a Vicenza, a Cefalù, a Pisa, Macerata, Asti o Lignano Sabbiedoro. A meno che non fosse lì sul posto o seguisse la specifica cronaca locale dei quotidiani del posto. Se non fosse stato per Peter Jennings, i coraggiosi giornalisti di CBS e Oriana Fallaci, nessuno avrebbe mai neppure saputo che i marines americani, nel 1964, avevano compiuto un efferato massacro di contadini innocenti nel villaggio di My Lai, nel Vietnam. Forse, è accaduto in tanti altri posti, sia nel Vietnam che nel resto del mondo, ma non lo abbiamo mai saputo e non lo sapremo mai. Oggi, è diverso. Perché se accade qualcosa, basta che un passante sia informato sugli avvenimenti e dopo qualche minuto l’evento viene rubricato sui cinque continenti grazie a twitter, facebook e le immagini scattate dal proprio cellulare. Se io vi chiedessi qual è stato il più terribile terremoto negli ultimi cinque anni, è molto probabile che la stragrande maggioranza non sarebbe in grado di fornire la risposta giusta: è avvenuto nel 2008, in Birmania, dove ha causato 180.000 morti. Ma allora non esistevano gli attuali sistemi di comunicazione di massa, e l’evento non ottenne alcuna implicazione, tantomeno una diffusione. Le agenzie di stampa batterono la notizia che sfuggì all’attenzione e alla curiosità. Anche perché la Birmania non era Parigi, New York o Londra. Noi, oggi, protestiamo giustamente contro la violenza sulle donne perché la statistica ci informa che soltanto nel 2012 sono state assassinate in maniera violenta 125 donne e scopriamo che esiste una parte del mondo maschile popolata da animali brutali, bastardi, primitivi. Questo fatto ci provoca una reazione di sconcerto, rabbia, avvilimento e protesta, e pensiamo che si stia propagando una diffusione di brutalità maschile. Mia zia commenta con senile tristezza “ai miei tempi non era così”. Si sbaglia di grosso. Era peggio, molto ma molto peggio. Solo che nessuno lo sapeva. Dopo una attenta e lunga ricerca, insieme ad altri curiosi, abbiamo appurato che soltanto nella regione Veneto, nell’anno 1963 –cioè 50 anni fa- vennero assassinate ben 243 donne e alcune ricerche statistiche ci informano che 50 anni fa il numero delle donne assassinate in Italia era superiore del 460% a quello oggi ufficialmente archiviato. Nello stesso anno, soltanto nella cinta di Roma, vennero assassinate ben 192 prostitute. Basterebbe andarsi a leggere, in archivio, tutta la cronaca locale delle decine di migliaia di pubblicazioni di ogni singolo paesetto della repubblica per venire a scoprire che il mondo non è cambiato affatto, anzi. E’ molto più pacifico e civile.

E’ cambiata la percezione degli eventi.

Sono cambiate le reazioni.

Ma soprattutto è cambiata la velocità delle informazioni.

Oggi chiunque può sapere ciò che accade, basta che lo voglia.

Perché ciò che conta è “la reattività”.

Negli ultimi 26 mesi, nella Repubblica di Siria sono state uccise 81.500 persone come conseguenza della guerra civile. Soltanto negli ultimi otto mesi, sono stati barbaramente assassinati circa 2500 palestinesi nei campi profughi in territorio siriano, di cui 650 bambini innocenti, nella più totale indifferenza dell’Europa, soprattutto degli italiani. Ma se domani c’è uno scambio di pistolettate tra poliziotti israeliani e palestinesi a Gaza, compaiono subito migliaia di pagine su facebook e la gente marcia per le strade manifestando solidarietà per i palestinesi. La stessa identica etnia, lo stesso popolo, la stessa condizione di profughi, disagiati, poveri, imprigionati, non conta nulla perché stanno in Siria. Poiché l’Italia è coinvolta nel conflitto siriano a livello statale, essendo parte in causa attraverso la vendita di materiale bellico ad alta precisione e poichè i responsabili delle infrastrutture di sicurezza, intelligence e controllo siriano sono stati affidati ad aziende italiane, bisogna far “percepire” ai cittadini italiani che quell’evento è lontano da noi, non ci riguarda, e quindi non è necessario avere alcuna reazione. Nel solo 2012, nel continente africano, sono state barbaramente assassinate circa 100.000 persone, colpevoli soltanto del fatto di essere cattoliche. In Africa è in corso una vera ecatombe di cattolici innocenti, di gran lunga superiore alla quantità di martiri cristiani dei primi cinque secoli dell’era iniziata 2013 anni fa. Il tutto nella generale e totale indifferenza. Ma se domani, a Clermont Ferrand, a Gubbio o a Stoccarda tre cattolici vengono uccisi perché sono cattolici, la gente s’infiamma dallo sdegno, il papa ne parla alla tivvù e si riunisce il consiglio d’Europa in seduta d’emergenza. Forse si arriva anche all’Onu.

Perché cambia la percezione, quindi, cambia la modalità di introiettare l’informazione.

Le notizie non valgono nulla.

Non hanno alcun Senso. Nessun Valore. Nessun impatto. Niente.

Ciò che davvero conta, è la modalità di diffusione, e di amplificazione dei dati reali.

Il disagio socio-psicologico che tutti noi proviamo può essere intaccato, superato, abbattuto, se si lavora per restituire il Senso all’oggettività, abbattendo la “relatività legata all’uso e alla manipolazione ideologica del dato stesso”. Ritrovare il “Senso della Politica” vuol dire capire, comprendere, far propria, l’idea che esistono parametri di civiltà, di equità, di sorveglianza civica, di attenzione della cittadinanza, che vanno applicati e seguitidovunque e comunque, perché appartengono alla sfera della “informazione” (che dovrebbe essere oggettiva) avulsa da una nostra idea pre-concetta, priva di proiezioni emotive, senza alcuna faziosità, senza pregiudizi, senza manipolazioni.

Tutto ciò per invitare i lettori a riflettere e costruirsi una propria idea personale, nata dalla libertà del proprio ragionamento, su ciò che sta accadendo oggi in Italia nella vita politica.


Via Iononmiarrendo
more...
No comment yet.
Rescooped by Desirè Lucato from IL MARKETTARO
Scoop.it!

Desirè Lucato TripAdvisor si sviluppa nel web marketing: nasce TripAdvisor Insights

Desirè Lucato TripAdvisor si sviluppa nel web marketing: nasce TripAdvisor Insights | The Best Report Magazine | Scoop.it

"TripAdvisor Insights sarà la nuova fonte quotidiana di notizie, suggerimenti, tendenze, ricerche e statistiche di settore e di informazioni su TripAdvisor dedicata a proprietari e altri membri operanti nell’industria dei viaggi."


Via Mauro Carlucci
more...
Mauro Carlucci's curator insight, August 30, 2013 4:28 AM

Speriamo sia davvero vantaggiosa per i clienti...

Rescooped by Desirè Lucato from Ricerche di mercato
Scoop.it!

Desirè Lucato Comunicare il Sociale – Ultime notizie sul sociale – il terzo settore online » Metà della popolazione italiana non prende mai un libro in mano

Desirè Lucato Comunicare il Sociale – Ultime notizie sul sociale – il terzo settore online » Metà della popolazione italiana non prende mai un libro in mano | The Best Report Magazine | Scoop.it

Via Roberto Porciello
more...
No comment yet.
Rescooped by Desirè Lucato from Rassegna stampa impresa
Scoop.it!

Lucato Desirè Consigli di business per le PMI: perché fare ricerche di mercato

Lucato Desirè Consigli di business per le PMI: perché fare ricerche di mercato | The Best Report Magazine | Scoop.it

Fare ricerche di mercato aiuta a capire i vostri clienti, familiarizzare con la concorrenza e conoscere ciò che le persone sono disposte a pagare per il vostro prodotto o servizio. Qualunque sia il settore, capire il contesto culturale, sociale ed economico è necessario per avanzare con successo. Iniziare la ricerca di mercato al più presto vi farà risparmiare denaro nel lungo periodo, perché sarete sicuri di investire nei settori e nei prodotti giusti.


Via impresasemplice
more...
No comment yet.
Rescooped by Desirè Lucato from Marketing and Advertising Research Articles and Items of Interest
Scoop.it!

Desirè Lucato 5 types of data you should gather when doing market research - Wave Accounting - Free Small Business Accounting Software

Desirè Lucato 5 types of data you should gather when doing market research - Wave Accounting - Free Small Business Accounting Software | The Best Report Magazine | Scoop.it
Market research is an integral part of your small business’ strategic plan.

 

Great article on data collection and marketing.

Bonnie


Via Bonnie Buchanan
more...
No comment yet.
Rescooped by Desirè Lucato from SEO and Social Media Marketing
Scoop.it!

Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic]

Content For SEO: A Visualization of Modern Search Ranking Factors [Infographic] | The Best Report Magazine | Scoop.it

'The nuts and bolts that make up search engine optimization all hold the frame together, and that frame is content.

 

However, it’s much bigger than that.Without those nuts and bolts, such as inbound links, social signals, microformats, and citations, the content itself is nothing more than a pile sheet metal that can’t do anything.

 

As we continue to explore the ways that content can help with SEO, it’s important to note that even the infographic below by Fat is only one side of the content equation'.

 

Read More At: http://automotiveseo.org/visualization-modern-search-ranking-factors/


Via Antonino Militello
more...
munozbosch's curator insight, December 31, 2013 4:37 AM

Muy buena explicación sobre como se gestiona el contenido para SEO

Chris Murray's curator insight, January 2, 2014 11:05 PM

Great infographic on Content....

MaaS Pros UK's curator insight, January 15, 2014 5:59 AM

 A website is an online identity for your business. The content of your website must have the power to draw the attention of millions of Internet users worldwide. High quality and unique content is what an effective website must have.

http://www.maasprosfranchising.com/uk/content-writing/

Rescooped by Desirè Lucato from Ricerche di mercato
Scoop.it!

Desirè Lucato Le 12 caratteristiche degli e-commerce di successo - CheFuturo!

Desirè Lucato Le 12 caratteristiche degli e-commerce di successo - CheFuturo! | The Best Report Magazine | Scoop.it

Le 12 caratteristiche degli e-commerce di successo


Via Roberto Porciello
more...
Roberto Porciello's curator insight, December 12, 2012 5:03 AM

Il ruolo delle ricerche di marketing come base per le scelte di segmentazione e posizionamento di iniziative di e-commerce