The Best of Mobile Marketing
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China in transition: Marketers swing towards mobile

China in transition: Marketers swing towards mobile | The Best of Mobile Marketing | Scoop.it
While there are still barriers to mobile marketing
in China, brands are at last realising the potential payoffs are too big to ignore.
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McDonald’s NFC Powered ‘Happy Table’ Games | Digital Buzz Blog

McDonald’s NFC Powered ‘Happy Table’ Games | Digital Buzz Blog | The Best of Mobile Marketing | Scoop.it
Nishtha's insight:

Mobile as an engagement tool to drive in-store traffic & in-store experience.

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Subscribit Announces The Launch Of A Turn-Key Mobile Marketing Push Notification Service For Small Business

Nishtha's insight:

Now that's UTILITY. “It’s completely opt-in for the consumer, we’re putting them back in control of their information and enabling customers to connect with businesses, restaurants, retail stores, attractions, and brands they love without hesitation. We’ll be introducing category and geo-location browsing in our next app update to really expand the user experience and drive connections” 

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Budweiser leverages mobile for real-time polling- Content - Mobile Marketer

Budweiser leverages mobile for real-time polling- Content - Mobile Marketer | The Best of Mobile Marketing | Scoop.it
Budweiser is rolling out a mobile application to let televison sports fans interact with the FIFA soccer tournaments on a deeper level.
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QR code-enabled virtual stores support merchants’ mobile shopping strategies - Mobile Commerce Daily - Commerce - Mobile

QR code-enabled virtual stores support merchants’ mobile shopping strategies - Mobile Commerce Daily - Commerce - Mobile | The Best of Mobile Marketing | Scoop.it
Mobile Commerce Daily today - QR code-enabled virtual stores support merchants’ mobile shopping strategies; Toys “R” Us places mobile coupons at forefront of latest marketing effort.
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What Do Parents Think About Mobile Learning? | Edutopia.org

What Do Parents Think About Mobile Learning? | Edutopia.org | The Best of Mobile Marketing | Scoop.it

 

Mobile devices are coming to school.The Learning First Alliance (where I am deputy director) and Grunwald Associates, with support from AT&T, recently released Living and Learning with Mobile Devices, which examines parents' attitudes towards mobile devices as learning tools.

 

This survey, completed by parents of children age 3 to 18, found that 51 percent of high school students carry a smartphone with them to school every day -- so do 28 percent of middle school students and 8 percent of elementary school students.

 

Many in the education community recognize the transformative power of these types of devices, which have the potential to increase student engagement, allow educators to more easily personalize learning experiences, and provide students quick access to an enormous amount of information.

 

But are schools using mobile devices for learning?

 

In many cases, no. While 17 percent of parents say that their child's school requires use of a portable or mobile device, in many cases it is a school-provided portable computer. And 72 percent of parents report that their child's school does not allow use of family-owned mobile devices.

 

There are a number of legitimate concerns related to the use of mobile technology, particularly student/family-owned devices, in school. Two often cited are issues of equity and the potential for distraction. But given the ubiquity of mobile technology in daily life, the fact that kids are often told to power down at school reflects a disconnect that raises the issue of whether we are appropriately and adequately preparing students for life in the digital age.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
Nishtha's insight:

Indeed, very interesting, especially for brands who are targeting parents & kids. Mobile is way beyond advertising and mobile devices can be a great way to offer utility - learning, personalised learning & inviting feedback. Though yes, brands need to be mindful of not creating one themselves if the long term vision & commitment is not there and rather partner with an existing/upcoming one. 

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Bryan Kay's curator insight, October 22, 2015 8:31 PM

I hope this article provides insight on how to confront student and parental issues as an educational leader.

 

Mobile learning should be embraced. Any way we can improve home-school conection the better.

 

Most parents and families have smart phones or access to internet. We should utilize this as a way to connect to parents more.

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Marketers use mobile crowdsourcing to supercharge apps - Content - Mobile Marketer

Marketers use mobile crowdsourcing to supercharge apps - Content - Mobile Marketer | The Best of Mobile Marketing | Scoop.it
Brands such as 7-Eleven are increasingly looking to leverage in-application reviews and feedback as a way to create stronger consumer-focused apps in the next iteration of their mobile strategies.
Nishtha's insight:

Indeed, if brands can directly respond to their consumers, the consumers feel excited that their opinions are being heard - leading to repeat usage, advocacy and recommendations to friends. 

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Coca-Cola promotes getting active via mobile check-ins, scavenger hunt - Mobile Marketer - Content

Coca-Cola promotes getting active via mobile check-ins, scavenger hunt - Mobile Marketer - Content | The Best of Mobile Marketing | Scoop.it
Coca-Cola is the latest brand to prove that the mobile check-in fad may not be over yet, with a new campaign that drives awareness and funds for ten nonprofits in New York.
Nishtha's insight:

Having a purpose is so important to drive any sort of consumer participation. And when this purpose comes together with the right media - bingo! Coca-Cola's purpose of bringing people together to inspire physical activity and positively impact the community via mobile check-in/ LBS is is a great fit. Movement for a movement. 

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All The Facts You Need to Know About Mobile Marketing

All The Facts You Need to Know About Mobile Marketing | The Best of Mobile Marketing | Scoop.it
mobile is the hot spot of digital marketing, with 2013 mobile ad spending closing in on $8 billion. check out ad age's mobile fact pack 2013 for quick stats.
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2013 05 BEA - ’Mobile is eating the World’

MOBILE IS EATINGTHEWORLDPresented at BEA, May 2013Benedict Evans@benedictevansEnders Analysis

Via Library Staff
Nishtha's insight:

I would put it the other way around: The world has gone Mobile!!

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Subway counts on mobile to drive foot traffic via multichannel campaign - Content - Mobile Marketer

Subway counts on mobile to drive foot traffic via multichannel campaign - Content - Mobile Marketer | The Best of Mobile Marketing | Scoop.it
Subway is making mobile an integral touch point in a new promotion for Walt Disney Pictures’ upcoming film, “The Lone Ranger,” by offering consumers prizes for buying food and drinks.
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