The art of content
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Coke leading the way from creative to content marketing excellence

Coke leading the way from creative to content marketing excellence | The art of content | Scoop.it
This year Coca Cola launched a content marketing strategy, Content 2020, which revealed a monumental shift in direction and emphasis.
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How to Reverse Engineer the Perfect Content Strategy

How to Reverse Engineer the Perfect Content Strategy | The art of content | Scoop.it
The best print-based magazines offer a blueprint from which you can map out a content strategy. Here's how to reverse engineer the perfect content strategy.

Via Frank Delmelle
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Content Marketing Research | online consumer behavior changes

Content Marketing Research | online consumer behavior changes | The art of content | Scoop.it
As you begin planning your strategies for next year, recent content marketing research points up 5 ways you should adapt for 2013. Here are the essentials.
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8 Habits Of Conversion-Focused Copywriters

8 Habits Of Conversion-Focused Copywriters | The art of content | Scoop.it
In this article, you will learn the one word that makes headlines convert, why you should go beyond your comfort zone, and other habits practiced by conversion-focused copywriters.
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Brand Storytelling Lessons | Content 2020 Project

Brand Storytelling Lessons | Content 2020 Project | The art of content | Scoop.it
Find out what brand storytelling lessons you can learn from the Content 2020 Project. Here's what the Coca-Cola Co.'s chief storyteller has to say about it.
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Dreamworks iPhone app Ptch: mobile storytelling

Dreamworks iPhone app Ptch: mobile storytelling | The art of content | Scoop.it
Did you know there is now an app for storytelling?

Via Frank Delmelle
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