Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are
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Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are
Achieving sales success with effective online and offline presence
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B2B Marketers | Content Whisperers

B2B Marketers | Content Whisperers | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
Urging marketers to listen is one thing. Helping them know when to change strategy based on what they hear is another. Can B2B marketers be content whisperers?
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Big data – where it’s coming from, where it’s headed [INFOGRAPHIC]

Big data – where it’s coming from, where it’s headed [INFOGRAPHIC] | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
We've had the articles on the value of big data for the travel industry and some questioning methods already being used for personalisation
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Forget a social strategy - it's what a brand has to say that really matters - Brand Republic News

Forget a social strategy - it's what a brand has to say that really matters - Brand Republic News | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
If 2012 has been about shaping and developing a social-media strategy, then 2013 will be about throwing that out of the window and starting again. - Brand Republic (Forget about Social Media strategy?

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Josh Leichtung's curator insight, December 13, 2012 5:21 PM

Forget nothing.  Use everything!

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2013: The Year of Integrated Digital Marketing | Social Media Today

2013: The Year of Integrated Digital Marketing | Social Media Today | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
the future is integrated and digital integrated digital marketing The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer.
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Which Social Network Should Your Business Key on? Selecting your Focus Networks | Business 2 Community

Which Social Network Should Your Business Key on? Selecting your Focus Networks | Business 2 Community | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
Social Media and Your Business: Selecting your Focus Networks Facebook, Twitter, Pinterest, Instagram, Google +, and the list of social media sites goes (Which Social Network Should Your Business Key on?
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The pros and cons of business social media automation

The pros and cons of business social media automation | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
This is a guest post by Mike Morgan, Founder and Director of High Profile Enterprises – SEO and Content Strategy Consultants.
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Is Social Media for Branding, Not Selling?

Is Social Media for Branding, Not Selling? | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
I found this article (except below) by J.C. Kendall (@JC_Kendall) very interesting.
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LeWeb has lost none of its sizzle, but travel is no longer the sexy place for startups

LeWeb has lost none of its sizzle, but travel is no longer the sexy place for startups | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
The annual LeWeb conference has quickly become THE fixture on the European calendar in recent years for startups, industry folk and digital celebrities (not least its founder Loic Le Meur).
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Vacation rentals a major opportunity for DMOs | Tips from the T-List

Vacation rentals a major opportunity for DMOs | Tips from the T-List | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
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The Social Media Marketing Honeymoon is Over | Social Media Today

The Social Media Marketing Honeymoon is Over | Social Media Today | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
Social media marketing has failed business.
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Blogger, Wordpress, and Tumblr: Which is Best Bet for Your Business’ Blog? | Social Media Today

In a sea of readily available blogging platforms to choose from, it’s tough to know which one will be the best fit to host a company blog on. How do you know that after a month of use you won’t want to transition over to a different site instead?
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3 Digital Marketing Strategies you Should Not Ignore | Jeffbullas's Blog

3 Digital Marketing Strategies you Should Not Ignore | Jeffbullas's Blog | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords.

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Key Questions to Ask Before Getting Started with Social Media | Social Media Today

Key Questions to Ask Before Getting Started with Social Media | Social Media Today | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
As a social media professional, I get many questions from clients and friends who are new to social media and would like to add social...
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It's our duty -- all of us -- to fight for the open web

It's our duty -- all of us -- to fight for the open web | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
Closed and proprietary networks and platforms like Facebook and Apple and Amazon are appealing in many ways because they are so easy to use, but in depending on them for so much of our online lives, we give up many of the benefits of the open web.
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What Is Social Selling and How Does It Increase Sales? | Social Media Today

social selling Social selling is a new way to approach a sales process that allows you to stay relevant with your prospect when you would normally go dark during off periods of non-communication.
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Brand Storytelling | Lessons from Facebook Stories

Brand Storytelling | Lessons from Facebook Stories | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
Facebook recently launched itself headlong into content marketing. Find out what brand storytelling lessons you can learn from the Facebook Stories website.
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CIO’s Are Making A Huge Mistake When It Comes To Using The Power of Social Media

CIO’s Are Making A Huge Mistake When It Comes To Using The Power of Social Media (http://t.co/h024wdVx CIO?
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Make A Difference To Your Social Media Marketing: Use These Tips Immediately

Make A Difference To Your Social Media Marketing: Use These Tips Immediately | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
Make A Difference To Your Social Media Marketing: Use These Tips Immediately (Make A Difference To Your Social Media Marketing: Use These Tips Immediately http://t.co/ZS6jrYw6...)...
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Marketing Analytics [for Content Marketing]: 6 simple steps for interpreting your data

Marketing Analytics [for Content Marketing]: 6 simple steps for interpreting your data | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
This article by Lauren Maki at the Marketing Experiments blog in another example of why I read their content frequently. As marketers we now have lots of data, much of it of little use in many cases.
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Why separate content management and ad serving? Say Media bets on an integrated solution - :: LNR Journalism ::

Why separate content management and ad serving? Say Media bets on an integrated solution - :: LNR Journalism :: | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
Digiday :: The legacy of media, even online, is the segregation of editorial content and advertising. Put simply, editors used content-management systems while the ads came through an ad server.
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Evernote For Business Is Here: Is It Right For Your Team?

Evernote For Business Is Here: Is It Right For Your Team? | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
Evernote Business adds some great features, but will workers be able to handle them?
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3 Social Media Marketing Strategies to Increase ROI | Social Media Today

3 Social Media Marketing Strategies to Increase ROI | Social Media Today | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
Social media marketing strategies need to improve their ROI Social media marketing had a dismal showing over this year's thanksgiving weekend - achieving less than 1% of total sales.The ROI (Return On Investment) figures for eCommerce businesses from...
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5 Dominant Techniques in Social Media Marketing

5 Dominant Techniques in Social Media Marketing | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
5 Dominant Social Media Marketing Techniques After helping a variety of companies with their social media marketing campaigns in the past 2 years, I noticed that social media marketing narrows down to a few dominant techniques that work well and...
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Beat the Monster: Measure the Success of Your Community | Social Media Today

Measurement in social media is perhaps the biggest and nastiest beast that can cause community managers, like me, heartburn.  How do you prove your efforts in crafting a vibrant community have been successful?
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Seven of the Best Guides to Marketing with Pinterest of 2012 | B2B Marketing Blog | Webbiquity

Seven of the Best Guides to Marketing with Pinterest of 2012 | B2B Marketing Blog | Webbiquity | Online presence, Social Media, Content Marketing & Social CRM: being there where your customers are | Scoop.it
Is Pinterest worthwhile for business marketing? Does it really help with SEO? And if Pinterest is worth the effort, what are the best practices for using it?
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