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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Text Message Mobile Marketing | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss, Brian Yanish - MarketingHits.com
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Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

Drew Hodges's curator insight, February 19, 2015 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  

 

What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement. 

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9 Facebook Marketing Strategies to Build Super Fans | Social Media Examiner | Modern Marketer

9 Facebook Marketing Strategies to Build Super Fans | Social Media Examiner | Modern Marketer | Text Message Mobile Marketing | Scoop.it
Are you looking to attract high-quality and loyal fans to your Facebook page? Without quality fans, your Facebook marketing efforts can fizzle out quickly.   So how do you move a Potential Fan all the way up the ranks to Super Fan?
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Infographic Resume How Creative!

Infographic Resume How Creative! | Text Message Mobile Marketing | Scoop.it

Social Media Strategist - Community Manager - Digital Marketer Jonha Ducayag Revesencio is a Social Media Strategist and a Community Builder.

"I really LIKE the idea of this as an alternative to recieving a traditional CV... I'm going to be asking candidates to submit an infographic CV for us going forward and seeing the result we get.

 

I would also be interested to see a traditional CV that a candidate might sent out to companies on spec along side an infographic version. I would like to see what they pick from their text version and add to their infographic. I really think it offers a much more personal insight. Thanks so much to Jonha Revesencio for this first class gift of inspiration." Sadie-Michaela Harris
http://GoMoSoLo.com/Blog ;


Via Sadie-Michaela Harris
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Jonha Richman's comment, September 27, 2012 10:28 AM
Thank you so much for sharing, Sadie :)
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Real Estate Network | Groups | Online Marketing, SEO, Social Media | Forum

Real Estate Network | Groups | Online Marketing, SEO, Social Media | Forum | Text Message Mobile Marketing | Scoop.it
A-line Wedding Dresses - Real Estate Network: Beach Wedding Gowns · Beach Dresses · short Beach Wedding Dresses ...
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Survey: 70 Percent Of SMBs Embrace Social Media, Seemingly Indifferent To Other Marketing Channels

Survey: 70 Percent Of SMBs Embrace Social Media, Seemingly Indifferent To Other Marketing Channels | Text Message Mobile Marketing | Scoop.it
A new survey of small business (SMB) members of the local directory and lead-gen site Merchant Circle (owned by Reply.com) finds that a majority are using social media to promote themselves.
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