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How Text Message Marketing can make a real difference to your business
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8 Mistakes you don’t want to repeat with your QR Codes || WINERGY:

8 Mistakes you don’t want to repeat with your QR Codes || WINERGY: | text message marketing | Scoop.it
Some excellent suggestions here on how not to use a QR code (although I think he missed the one about making it too small. JM

WINERGY: Harvesting Ambassadors for your Winery (8 mistakes you DON'T want to do with your QR Code initiative http://bit.ly/eGTxi7...)...
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New trends in the world of mobile technology - Bizcommunity.com

New trends in the world of mobile technology - Bizcommunity.com | text message marketing | Scoop.it
A nice comparison of QR codes and NFC (akin to RFID) that shows yet again the increasing range of options consumers will be faced with in years to come. JM

New trends in the world of mobile technologyBizcommunity.comA QR code can hold up to 4296 alphanumeric characters of information, more if the characters are only numeric.
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Best Practices for Using 2D Barcodes in Advertising | Bar Code News

Best Practices for Using 2D Barcodes in Advertising | Bar Code News | text message marketing | Scoop.it
If you are still struggling to work out how best to implement QR codes in your business this article will give some useful pointers. JM

How to use 2D barcodes in advertising. Top 10 fundamental best practices for 2D barcode strategy. (2d Barcodes are here to stay!
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QR Code Roundup: 7 More Amazing Uses For QR Codes

QR Code Roundup: 7 More Amazing Uses For QR Codes | text message marketing | Scoop.it
Some interesting examples of how QR codes can be used to spread the marketing message. JM

Sunrise Signs of Philadelphia is back with another QR code round up: 7 more amazing ways your business can benefit from QR codes!
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The Value of the ‘Implicit’ Check-in - DIGIDAY:DAILY

The Value of the ‘Implicit’ Check-in - DIGIDAY:DAILY | text message marketing | Scoop.it
Another interesting spin on the grey area of privacy and marketability. JM
Local Response wants to help businesses find customers who have left clues through social media they’ve visited the establishment.
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QR Codes: 26 MUST-HAVE Facts [Data & Charts]

QR Codes: 26 MUST-HAVE Facts [Data & Charts] | text message marketing | Scoop.it
Must read article for anyone who is interested or contemplating whether QR codes will be useful for a marketing strategy. JM

With increased hype and discussions, QR code usage has moved past its early adopter phase in the US.
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The QR Code – The Next Great Legal Marketing Tool?

The QR Code – The Next Great Legal Marketing Tool? | text message marketing | Scoop.it
About half-way down this article there is an interesting piece (and I'm not referring to the grave watchers here!) where QR codes can be used to provide clients with verifiable search data about your organisation. Big credibility plus if used smartly. JM

Is the QR code the next great legal marketing tool or just a flash in the pan? Learn more about the technology and how to use it, then decide.
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HOW TO: Make Your QR Codes More Beautiful « Square One Blog

HOW TO: Make Your QR Codes More Beautiful « Square One Blog | text message marketing | Scoop.it
For those people who are keen to experiment the suggestions in this article on how to customize QR codes could lead to some colorful solutions. JM

The QR code: A thing of beauty or an eyesore? The magical barcodes that can be scanned by a smartphone to launch an offline-to-online experience are often criticized for their black and white checkerbox appearance.
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Roundup: QR Code Tools

Roundup: QR Code Tools | text message marketing | Scoop.it
If you are considering whether QR codes would be good for your business have a read below to help sort the wood from the trees. JM

The quick-response code is the hipster marketing must-have of the moment. Here's a look at what you'll need to get started.
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Text Message Marketing for Businesses Is All About Discipline ...

As a business owner you do need to create the right environment for text message marketing to work. You will need to follow up and be consistent. Have you got the necessary discipline? JM

Text message marketing differs from other forms of marketing in distinct way. Text marketing requires discipline. It is not like taking an ad out in the paper or sending direct mail.
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The Six Reasons Why Text Marketing Outperforms All Other Forms of ...

Some well made points about how responsive text message marketing can be. JM

The modern business must be flexible and adaptable to keep pace with the change and so must their marketing campaigns.
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How a QR Code Could’ve Reduced My Hassle

How a QR Code Could’ve Reduced My Hassle | text message marketing | Scoop.it
Okay, so this is a little fanciful in what they hope for but it does show that more and more people will expect QR codes to help save them time and frustration. JM

How a QR code could have saved me a hassle: http://goo.
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The rewards that await mobile early adopters - iMediaConnection.com

The rewards that await mobile early adopters - iMediaConnection.com | text message marketing | Scoop.it
A well reasoned article putting forth some sensible projections around mobile marketing over the next 2 years. It's interesting to note that 2011 is seen as a pivotal period in the drive for mobile marketing. JM

No one knows when mobile will reach its tipping point. Learn why early adoption and consistent integration will put you ahead of the pack. (RT @consumerbase: RT @eMarketer The awards that await early adopters to mobile marketing http://bit.
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How Companies Can Leverage Mobile Marketing to Increase Sales and Brand Recognition | Matt & Catherine Willis

How Companies Can Leverage Mobile Marketing to Increase Sales and Brand Recognition | Matt & Catherine Willis | text message marketing | Scoop.it
Some useful statistics are provided that give some context on how mobile marketing will grow in the future and what a business needs to be aware of to benefit. JM

Marketers should use mobile marketing to increase sales and brand recognition considering the exponential mobile usage growth, the ability to target mobile ads to specific niches, and the ease of tracking for improving campaigns.
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Top 10 Mobile Email Marketing Formatting Tips | E-Mail Marketing

Top 10 Mobile Email Marketing Formatting Tips | E-Mail Marketing | text message marketing | Scoop.it
Some useful tips for those who want to ensure mobile users get benefit from your message. Although, perhaps the best thing to do is to start out with mobile users in mind and use the right technology straight off the bat. JM

Does your email newsletter's mobile version shine or fall flat? If you just can't get it right, use these 10 tips to format your email marketing newsletters for maximum viewing power.
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SMS and Facebook are top mobile marketing choices for SA students

SMS and Facebook are top mobile marketing choices for SA students | text message marketing | Scoop.it
An interesting perspective on the South African student scene and some justification for the statement that they lag the UK and US by eighteen months or so. JM

Students want marketers targeting them via their mobile phones to keep it simple, cost-effective, and easy to access, as SMS and Facebook are their preferred communication channels.
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QR codes on wine bottles? I'll drink to that - WA today

QR codes on wine bottles? I'll drink to that - WA today | text message marketing | Scoop.it
So, not only the new world in terms of wine production but also a little ahead in terms of customer education? JM

QR codes on wine bottles? I'll drink to thatWA todayCellar Key aims to stick QR codes on wine bottles, so you can learn more about wines while standing in the store.
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SMS Marketing Campaigns and Consumer Protection | Mobile Marketing

SMS Marketing Campaigns and Consumer Protection | Mobile Marketing | text message marketing | Scoop.it
Any responsible text message marketing campaign should ensure that consumers are clear about what they are opting in for and also how easy it is to opt out if they so desire. JM

SMS Marketing Campaigns and Consumer Protection: There are rules of engagement in mobile marketing says Michael ... http://bit.ly/f5i90T...
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US Mobile Marketing spend continues to grow

US Mobile Marketing spend continues to grow | text message marketing | Scoop.it
An article referencing new research from Forrester that indicates mobile marketing is beginning to gain traction...although in my view there is still plenty left to do. JM

A huge mobile audience is out there waiting and marketers are taking advantage by targeting through campaigns using everything from SMS campaigns right through to rich media formats.
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QR codes as an online marketing tool | FormFunction

QR codes as an online marketing tool | FormFunction | text message marketing | Scoop.it
Some background on where QR codes are currently being used and how this use is expanding...is your business taking advantage? JM

QR Codes are one of the latest online marketing tactics being used to drive traffic to websites.
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Sofa, so good, for mobile marketing | Opinion | Marketing Week

Sofa, so good, for mobile marketing | Opinion | Marketing Week | text message marketing | Scoop.it
Definitely worth a read if you want to learn how the market is developing and what the future might look like. JM

Sofa, so good, for #mobile #marketing | Opinion via @mikenutley | Marketing Week http://goo.gl/GIczA...
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QR codes and Mobile Apps: What can they do for Destination Marketing? - Tips from the T-List

QR codes and Mobile Apps: What can they do for Destination Marketing? - Tips from the T-List | text message marketing | Scoop.it
Focusing on travel this author provides some worthwhile recommendations and provides clear recommendations for action. JOHN MURPHY

QR codes and Mobile Apps: What can they do for Destination Marketing?
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Mobile Marketing & Text Advertising – Companies Should Embrace ...

Clearly, many small business owners can benefit from text message marketing and they should learn how easy it is to take control themselves rather than relying on the mobile provider. JM

Text Message Marketing plans are the easiest way for a business to mass communicate to it's customers, suppliers, employees and prospects in a very cost effective manner.
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Text Message Marketing goes backwards…

Text Message Marketing goes backwards… | text message marketing | Scoop.it
Smart Local Business Owners for Smart Phone Users...see how text message marketing can create demand and satisfy the need for instant gratification
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Mi2N.com - Mobile Commerce Trends – A Whole New And Exciting Marketing Technology

Something of a company plug but there is still interesting information to be had, especially examples of how well mobile marketing can be deployed. JM

Mobile Commerce Trends & Mobile Marketing Was Born On A Warm Night Of August 2000.
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