Text Analytics For Marketing
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2482 Content 0923THalf

2482 Content 0923THalf | Text Analytics For Marketing | Scoop.it
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Interesting, this summary from presenters at Text Analytics Worls US shows the focus is still on Text Analytics being a technology play, rather than being about what you're gonna do with the data after.
At the moment, there's good software out there, and great results to be obtained (if you know modicum of linguistics) about Why/How customers do what they do...it's 'great' because it's newly discovered....surely that will do for the time being, until the software is better? 

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Singapore library uses analytics and big data technology to ease users’ search | Articles | FutureGov - Transforming Government | Education | Healthcare

Singapore library uses analytics and big data technology to ease users’ search | Articles | FutureGov - Transforming Government | Education | Healthcare | Text Analytics For Marketing | Scoop.it
FutureGov – Transforming Government | Education | Healthcare
Chris West's insight:

When you pair structured and unstructured data, you get more interesting results. 
Good initiative from Singapore Libraries.
strangely, Amazon doesn't seem so good at this. Their recommendations of 'also bought' always seem off to me. Same with you, or is my reading too scattergun? 

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Text mining for marketing – the state of the art at IBM Business Analytics Live?

Text mining for marketing – the state of the art at IBM Business Analytics Live? | Text Analytics For Marketing | Scoop.it
Our assessment of the offerings at IBM’s annual data analytics event.
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Our colleague Josh Anderson visited the IBM Analytics Live conference in London this week. Here's what he found...

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Charity Shows That You Don't Need a Big Budget to Succeed With Predictive Analytics | 2162115

Charity Shows That You Don't Need a Big Budget to Succeed With Predictive Analytics | 2162115 | Text Analytics For Marketing | Scoop.it
Chris West's insight:

Big data doesn't need big budgets. This case study provides details on a very successful Text analytics project from a very small charity. The project has won numerous awards since.

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Text Analytics Yields Employee Sentiment Insights for HR Executives | Data Informed

Text Analytics Yields Employee Sentiment Insights for HR Executives | Data Informed | Text Analytics For Marketing | Scoop.it

For years, companies have been collecting and analyzing feedback from their employees to curb attrition, boost morale and gauge employee satisfaction. But gathering and parsing this unstructured data is a time-consuming and labor intensive undertaking.

For one thing, the sources of employee feedback—namely performance appraisals and employee surveys—can generate lots of data. What’s more, unstructured employee feedback is notoriously nuanced, requiring HR professionals to carefully read between thousands of lines of data for subtle hints and clues to an evaluator’s meaning or workforce sentiment.

Text analytics is a meaningful way to address this issue. Instead of relying on spreadsheets, HR professionals can turn to text analytics tools that promise to provide a more complete picture of employee satisfaction and workforce trends. By listening to employees’ needs, companies are better able to engage them, and thereby drive productivity, boost profitability and increase customer satisfaction. That is, if they ask the right questions and take the time to put new insights into action.


Via Metrinomics
Chris West's insight:

I wouldn't have expected it, but recruitment is proving to be a fertile area for proving value of Text Analytics, as companies start to apply the technology to do mass sorts of applicants  - hiring better employees, in record time, with lower costs....C

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Why You Should be [Moderately] Unhappy About Sentiment Analysis

Why You Should be [Moderately] Unhappy About Sentiment Analysis | Text Analytics For Marketing | Scoop.it
Sentiment analysis isn't [very] good. Let's see how this makes us feel...
Chris West's insight:

We've recently completed a text analytics project for marketing, for a large UK retailer. 
Real life is messy...

If you'd like more details, please let us know and we'll share what we can.

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Applying advanced analytics in consumer companies | McKinsey & Company

Applying advanced analytics in consumer companies | McKinsey & Company | Text Analytics For Marketing | Scoop.it
Consumer-facing companies must be able to gather and manage the right data, apply analytics that generate insights, and translate those insights into effective frontline action. A McKinsey & Company article.
Chris West's insight:

McKinsey on Text Analytics: it's essential that the management see it as part of transformational-change program. I couldn't agree more.

C

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Pingar - The Future of Text Analytics

Presentation given by the Pingar India office to Partners in India entering the Text Analytics Market.
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Text Analytics: Knowing Customer Sentiment Has Bottom Line Benefits

Text Analytics: Knowing Customer Sentiment Has Bottom Line Benefits | Text Analytics For Marketing | Scoop.it
Financial institutions need to do more with data collected during interactions with customers.
Chris West's insight:

It does...

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Seth Grimes on Clarabridge | ZDNet

Seth Grimes on Clarabridge | ZDNet | Text Analytics For Marketing | Scoop.it
Today we have the distinct pleasure of a back and forth between noted analytics industry analyst and thought leader Seth Grimes, with Sid Banerjee, the personable CEO of text analytics firm Clarabridge.
Chris West's insight:

If you're wondering where text analytics for marketing can go, here's a good piece about the need to integrate all the available customer data. It's where TA for marketing is *going*, unfortunately i think not yet where it's at. Chris

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Blog: Unlocking Value from Unstructured Content... | SAP HANA

Blog: Unlocking Value from Unstructured Content... | SAP HANA | Text Analytics For Marketing | Scoop.it
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Using text analytics for marketing, to respond to customer questions. A short video from recent Text Analytics World in SF.

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Alta Plana

Alta Plana | Text Analytics For Marketing | Scoop.it
Alta Plana, a consultancy for Internet and database architecture, design, and development.
Chris West's insight:

a background on Seth Grimes and his role in Text Analytics

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Bringing 'common sense' to text analytics

Bringing 'common sense' to text analytics | Text Analytics For Marketing | Scoop.it
Bringing 'common sense' to artificial intelligence is one of the biggest challenges in computer science: It entails equipping computers with the shared knowledge that humans use to infer meaning, make connections and communicate, among other things.
Chris West's insight:

oh, look, "Common Sense" and "Text Analytics" in the same sentence...good overview and reference to the smart guys at Luminoso.

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Text Analytics Key To Unlocking Big Data Value - Network Computing

Text Analytics Key To Unlocking Big Data Value - Network Computing | Text Analytics For Marketing | Scoop.it
Big data is set to transform business, but text analytics will play a huge role in that transformation.
Chris West's insight:

For anyone that wants to see how text analytics can impact marketing, there are a couple of great points raised in David's column.

First, it's the analysis, not the data (as we say, "Microsoft Word never wrote a good novel.")

Secondly, it's all about integrating the unstructured with the structured.

 

Although the cases here aren't from marketing, they are useful (because they are about 12 months ahead of what we're seeing in marketing applications).

Chris

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Text analytics: versatile and growing

Text analytics: versatile and growing | Text Analytics For Marketing | Scoop.it
Text analytics is a vital tool in coping with big data.
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How one US insurance provider uses text analytics - interesting point at the end that transcripts of customer calls are 'cleaner' and more relevant than harvesting social media data. 

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How can tweets affect policy decisions? | SAS

How can tweets affect policy decisions? | SAS | Text Analytics For Marketing | Scoop.it
SAS Executive VP Mikael Hagstrom discusses the United Nations Global Pulse Research Project called Unemployment Through the Lens of Social Media with Director, Robert Kirkpatrick.
Chris West's insight:

Anytime you can turn text analytics to predictive modellign is interesting. 

I'm not yet sure how people are aware of pending unemployment as it's always come as a surprise when it's happened to me. But the beauty of Text Analytics is, sometimes you don't need to understand the 'why' as long as you understand the 'does'.

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Once More Without Feeling (Sentiment Analysis, Part 2)

Still feeling bad about sentiment analysis? Still feel intrigued about our solution? Look no further.
Chris West's insight:

Text analytics for marketing meets real life - part 2.

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Chris West's comment, June 21, 2013 11:42 AM
Modesty forbids us from commenting on this wonderful, intelligent and insightful piece, backed up by an excellent real life case study.
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Text analytics conference - Your source for digital PDF Files

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Wordy, but good, general overview of Text Analytics, from conference in 2012. 

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Civicom Webinar: Getting to the insights you need with Text Analytics

Civicom Webinar: Getting to the insights you need with Text Analytics | Text Analytics For Marketing | Scoop.it
Chris West's insight:

Text analytics for research and marketing - webinar coming up.... see you there. C

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Data, data everywhere

Data, data everywhere | Text Analytics For Marketing | Scoop.it
WHEN the Sloan Digital Sky Survey started work in 2000, its telescope in New Mexico collected more data in its first few weeks than had been amassed in the entire...
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How the modern era of Big Data started. A look back, way back, to Feb 2010. 

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5 Ways Text Analytics Helps You Know Your Customers Better | Medallia

5 Ways Text Analytics Helps You Know Your Customers Better | Medallia | Text Analytics For Marketing | Scoop.it
» 5 Ways Text Analytics Helps You Know Your Customers Better |
Chris West's insight:

Good overview of *some* of the things text analytics can do for marketing. Chris

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Be a Text Analytics Heretic | SmartData Collective

Be a Text Analytics Heretic | SmartData Collective | Text Analytics For Marketing | Scoop.it
You want to make money? Be a text analytics heretic. Follow these three principles of text analytics heresy.
Chris West's insight:

Being a text analytics for marketing heretic...good advice from Meta Brown, including why you shouldn't worry about sentiment analysis, and don't go hunting insights. Start with the business case you want to investigate and work on that.

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GSK anonymously listens to online vax talk, then mines data for nuggets - FierceVaccines

GSK anonymously listens to online vax talk, then mines data for nuggets - FierceVaccines | Text Analytics For Marketing | Scoop.it
GSK anonymously listens to online vax talk, then mines data for nuggets FierceVaccines As The Wall Street Journal reported last week, for two months Glaxo used a text analytics model, grown by startup Luminoso, to analyze public discussion boards...
Chris West's insight:

I know the WSJ article tried to find someone who thought that GSK was acting mischievously but I think their procedure was smart. Big insights from big data. C

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Sentiment analysis 'not enough' - ITWeb

Sentiment analysis 'not enough' - ITWeb | Text Analytics For Marketing | Scoop.it

A great article about the difiiculties of basic sentiment analysis. The addition of linguistic analysis is helpful, but the problems of linguistic analysis, such as pronoun resolution and sentence-level disambiguation, are ones we can still improve upon.

Chris West's insight:

I think we're getting there...

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