Text Analytics
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Text Analytics 2014: Tom Anderson, Anderson Analytics and OdinText

Text Analytics 2014: Tom Anderson, Anderson Analytics and OdinText | Text Analytics | Scoop.it
Q&A with Tom Anderson, CEO of Anderson Analytics and OdinText, interviewed by industry analysis Seth Grimes
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The N in Text Analytics: Text Mining with Different Sample Sizes - Research Access

The N in Text Analytics: Text Mining with Different Sample Sizes - Research Access | Text Analytics | Scoop.it
What survey sample sizes are required to find value from text analytics?
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PODCAST: How Disney Uses OdinText Analytics

PODCAST: How Disney Uses OdinText Analytics | Text Analytics | Scoop.it
  We’re excited to be presenting again at the American Marketing Association’s second annual “Analytics with Purpose” (Big Data) conference. This year we’ll be co-presenting a very interesting...

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Andrea's curator insight, November 8, 2013 4:22 AM

Market Research - Anderson Analytics describes how they are using their new text analytics software to attract big clients like Disney and Unilever and solve cultural bias in surveys. You can listen to a summary of what he will be presenting here: https://cc.readytalk.com/cc/playback/Playback.do?id=dkra8q&utm_content=buffer5648a&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer

 

What does this mean for Edelman Berland? Text analytics isn't something new for us. We are already mining large amounts of content for meaning and trends. But Anderson offers us more of a structured "formula" for text analytics using a triangulation model that I think we can also leverage at Edelman Berland for smarter insights on our data. Here is a great paper explaining his methodology: http://www.andersonanalytics.com/reports/0801_Anderson.pdf

 

So who is going to take the lead on developing Edelman Berland text analytics to attract our future BIG DATA clients?

 

(Issues to consider for software partner: cost, user interface, scope of content coverage and source of content, presentation and reporting capabilities, specific linguistic analysis features, and customization.)

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Bad Ass Text Analytics Introduction

Baddest Introduction Ever - Alex Batchelor of BrainJuicer introducing Anderson Analytics -OdinText's CEO Tom H. C. Anderson at American Marketing Association...
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Text Mining Gun Deaths Data | (R news & tutorials) - R-bloggers

Text Mining Gun Deaths Data | (R news & tutorials) - R-bloggers | Text Analytics | Scoop.it
In this post I will explore public data being collected by Slate. I previously released code using a much early set of this data demonstrating how to turn.
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I’ve Seen the Future, and there’s a lot of Apple in it!

I’ve Seen the Future, and there’s a lot of Apple in it! | Text Analytics | Scoop.it
[Re-posted from the Next Gen Market Research blog at www.tomhcanderson.com] Mac's Everywhere but Why? I took this picture #ThroughGlass in one of the classes I guest lectured in at Columbia Busines...
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Youtube Text Analytics Interview

Youtube Text Analytics Interview | Text Analytics | Scoop.it
NTP uses an algorithm a complex electronic system from thousands of emails, the two 3d home architect download and three text paragraph double spaced. This would make efforts to make the services you will find that an on ...
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Social Media Market Research Panel

Social Media Marketing Expert Panel NYC (Circa late 2009)
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Re: Anderson Analytics GenX2Z Brand Origin

KBS GenX2z Brand study interview with Tom H. C. Anderson and Jesse Chen of Anderson Analytics and Samsung North America.
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Anderson Analytics - Gaining The Information Advantage Through Text Analytics

Presentation by Tom H.C. Anderson, CEO of Anderson Analytics (OdinText). The presentation will focus on: • What is "text mining" • How content analysis can h...
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Data Science with R - Text Mining | R for Journ...

Data Science with R - Text Mining | R for Journ... | Text Analytics | Scoop.it
Data Science with R - Text Mining on R for Journalists curated by M.

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