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Why You're Blind To Innovation

Why You're Blind To Innovation | Testje | Scoop.it
If you’re blind as a bat when it comes to seeing innovation, you’re not alone. Top people at leading companies often fail to respond to new innovation even as it threatens their very existence. There’s the U.S.
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Hunkier than thou

Hunkier than thou | Testje | Scoop.it

WHEN it comes to partners, men often find women's taste fickle and unfathomable. But ladies may not be entirely to blame. A growing body of research suggests that their preference for certain types of male physiognomy may be swayed by things beyond their conscious control—like prevalence of disease or crime—and in predictable ways.

Masculine features—a big jaw, say, or a prominent brow—tend to reflect physical and behavioural traits, such as strength and aggression. They are also closely linked to physiological ones, like virility and a sturdy immune system.

The obverse of these desirable characteristics looks less appealing. Aggression is fine when directed at external threats, less so when it spills over onto the hearth. Sexual prowess ensures plenty of progeny, but it often goes hand in hand with promiscuity and a tendency to shirk parental duties or leave the mother altogether.

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21 Ways to Dress Up Beef Tenderloin - Fine Cooking

21 Ways to Dress Up Beef Tenderloin - Fine Cooking | Testje | Scoop.it
Recipes that amp the flavor up on everyone’s favorite holiday roast
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Nadal to make Abu Dhabi comeback

Nadal to make Abu Dhabi comeback | Testje | Scoop.it
Rafael Nadal will return from knee trouble in an Abu Dhabi event from 27-29 December, six months after his last competitive match.
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Gaza deaths mount in Israel raids

Gaza deaths mount in Israel raids | Testje | Scoop.it
Israeli air strikes kill at least 25 Palestinians in the Gaza Strip, while several rockets are fired towards Israel, amid ceasefire talks in Egypt.
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Happen.com

Happen.com | Testje | Scoop.it
A global, creative innovation agency that opens up opportunities for companies that are serious about improving their business's innovation success rate...
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The Pluses and Minuses of Google+

The Pluses and Minuses of Google+ | Testje | Scoop.it
The following is my most recent blog on Mudbug Media’s Blog au Roux about how to determine if Google+ could benefit your social media strategy.

 

The buzz about Google+ has revved up again lately, possibly due to the negative press that has been recently circling around Facebook, like the sharks in shark week. The press around Google+ is also driven by recent changes to the social media platform, including custom URLs, social integration into Chrome iOS app, and the debut of the “slider” feature, which will unclog homepage feeds by allowing users to choose what and how often new posts from other users they have circled appear in their feed.

 

Even though Google+ is a known and changing platform, there are still a lot of unknowns when it comes to using it as a tool for marketing businesses and brands. Google+ is still a fairly new social media platform, finding its footing and place in the social media community. In addition, business and brands have only been on the social media platform since November, when Google+ unveiled Google+ brand pages. Even now, we are continuing to learn how best to use Google+ as a tool for connecting with customers.

 

So, how do you know if Google+ is right for your business?

 

Here is a breakdown of some of the pros and cons of using Google+ brand pages will hopefully help you decide if this tool could help promote your business.

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