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Rescooped by Paul Blanchard from Public Relations & Social Marketing Insight
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Brand Reputation Management: Your Seven-Point Game Plan

Brand Reputation Management: Your Seven-Point Game Plan | Test of Bounty Hunter | Scoop.it

Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online....

 

So, what course of action should you take? Basically, having a good defense as well as attack strategy is required. Here are seven key areas you should address:

- Search engine dominance

- Brand monitoring

- Social media PR

- Reviews and recommendations

- Customer service and culture

- Negative-PR management- Brand advocacy...


Via Jeff Domansky
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Selina EverHungry Nihalani's curator insight, August 22, 2013 7:48 AM

In this article we can see the author emphasizes on the importance of brand reputation and highlights strategies on how to go about this so that businesses can safe guard their brand. A few years back, people would hear about a good place to eat, or something similar, through word-of-mouth. Whereas, today in a short span of time can information such as feedback can be viewed by a number of people at the same time via the Internet. This article was a good read and struck the brand management chord. It provides helpful details and tools that brands can use in order to secure their brand more safely. It also says, brands must motivate their customers to positively talk about their products and services on sites that catch the public eye.

Swati Tiwary's comment, August 22, 2013 11:43 PM
Brand reputation is vital for a brand to survive and can be downfall if not managed properly.. Hence this article is real good as it provides the steps to successful brand management.
Angela Kim's comment, September 26, 2013 4:04 PM
@Sally, i agree with you brand management for business is the most important thing in order for the business to success. there fore the sevent key steps seem to give really good tips for them to lose ther brand management.
Rescooped by Paul Blanchard from The MarTech Digest
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[Infographic] Social Calls-to-Action Work | Dan Zarrella

[Infographic] Social Calls-to-Action Work | Dan Zarrella | Test of Bounty Hunter | Scoop.it
For more social media data like this, check out my latest book The Science of Marketing now! Traditional marketers and sales people have known for years

Via CYDigital
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CYDigital's curator insight, June 18, 2013 6:11 AM
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Rescooped by Paul Blanchard from The MarTech Digest
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The Ridiculously Exhaustive Social Media Dimensions Blueprint [INFOGRAPHIC] - TentSocial

The Ridiculously Exhaustive Social Media Dimensions Blueprint [INFOGRAPHIC] - TentSocial | Test of Bounty Hunter | Scoop.it
Social Media Design Infographic: All the dimensions, for all of the social media platforms, all in one place.

Via CYDigital
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CYDigital's curator insight, June 18, 2013 6:08 AM

Updated on May 15, 2013.


  • See the article at tentsocial.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us


Nick Jackson's curator insight, June 18, 2013 8:28 AM

I always keep one of these handy.