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Remember QR codes? Good, now let’s talk native advertising | Medium

Remember QR codes? Good, now let’s talk native advertising | Medium | test | Scoop.it
...I don’t know if the guy owned stock in Second Life, or was shacking up with the founder’s daughter, or if his Second Life avatar owned the biggest fake ad agency in that big fake world and he planned to corner the Second Life fake ad market. All I know is that he made it clear. Laid it bare. If we weren’t building campaigns to include a serious presence on Second Life, we were doomed. DOOMED!And so today, whenever I hear someone declare that the future of digital advertising is native ads, all I hear is Second Life. And all I smell is poo....
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Rescooped by Eugene Donati from School libraries for information literacy and learning!
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Digital skills as important as numeracy and literacy, says IT leader

ICE Worldwide, LLC is a global legal, marketing, business development and investor relations firm with offices in Boston, Singapore and Japan.

Via Anu Ojaranta
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Eeva Kurttila-Matero's comment, May 29, 2013 2:54 AM
Thanks, Anu, very important indeed!
Rescooped by Eugene Donati from Public Relations & Social Marketing Insight
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A Futurist Looks at the Future of Marketing | Harvard Business Review

Insights from Gerd Leonhard on the marketing trends you should be paying attention to now.

 

Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, we reached out toGerd Leonhard, an author, strategic advisor, CEO of TheFuturesAgency, and someone whom The Wall Street Journal calls "one of the leading media-futurists in the world."


Here are some of Leonhard's predictions for what's coming.


Via Jeff Domansky
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News Corp says will write down print division as cash flow slows - Business Standard

News Corp says will write down print division as cash flow slows - Business Standard | test | Scoop.it
Brisbane Times
News Corp says will write down print division as cash flow slows
Business Standard
News Corp has written down its publishing assets before, as an industrywide advertising slump takes a toll on the once-lucrative newspaper business.
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