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Rescooped by Georgia Simons from Integrated Marketing Communications (IMC)
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What Is Digital Marketing?

What Is Digital Marketing? | IMC | Scoop.it
Understanding exactly what is meant by the term “Digital Marketing” is the first step in being able to implement and benefit from specific tools and tactics.

Via Dugguri
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Jamie Snow's curator insight, October 2, 2014 8:10 PM

This article explains what is digital marketing is the need for recognition of all media to channel the strategy to solve the goal. It is important to know that once you release info online it is always there and to use the media with alternative platforms that differ itself from traditional media. You have to use tools and tactics to be effective with the optimisation of content rather then just content. This is shown in the infographic to simplify the process.

William Creedy's curator insight, October 2, 2014 10:17 PM

Long article but worth the read, explains that digital marketing isn't just an online advert, its integrating many channels to present a message to the consumer, basically digital marketing has IMC at its core

Rachel Chen's curator insight, October 2, 2014 11:10 PM

This article explains what is digital marketing is the need for recognition of all media to channel the strategy to solve the goal. Selecting the right channels which will effectively appeal and compel the target audience is what defines the success of communication Digital channels are relatively cheap, compared with traditional media, making them within reach of pretty much any business of any size. As a result, it’s becoming a lot harder to capture consumers’ attention.

Rescooped by Georgia Simons from Integrated Marketing Communications | IMC
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Brands Aren't Dead, But Traditional Branding Tools Are Dying

Brands Aren't Dead, But Traditional Branding Tools Are Dying | IMC | Scoop.it
“ Reports of the death of the brand have been greatly exaggerated.”
Via IMCyclopedia.com
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IMCyclopedia.com's curator insight, May 19, 2014 11:16 AM

"Back in the days when the internet was young, many believed that as it grew brands would become a thing of the past. Leading information economy thinkers propagated this view, including Carl Shapiro and Hal R. Varian, who published the highly influential book, Information Rules, in 1999 (Varian is now chief economist at Google).

The book predicted that the power of brands would shrink as people had access to more and more free information. This has clearly turned out to be wrong. In fact, the web has become dominated by, yes, a few big brands."

haodi's curator insight, October 1, 2014 7:57 AM

So instead of discussing “brand versus not brand” marketers and executives should ask themselves: How can we strengthen our brand when the traditional tools such as advertising, corporate identity programs, and PR are becoming impotent? 

Tell a story through actions and products, not words, is the only way to win.The role of a brand is and never was just about solving an information problem. It’s about providing meaning and satisfying emotional needs. These fundamental human needs have not changed.

Rescooped by Georgia Simons from Integrated Marketing Communications | IMC
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How Big Brand Logos Lure Consumers [INFOGRAPHIC] - PSFK

How Big Brand Logos Lure Consumers [INFOGRAPHIC] - PSFK | IMC | Scoop.it
“ This infographic shows how a simple design can influence and inspire global familiarity.”
Via Francisco Teixeira, Harry Gage, IMCyclopedia.com
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Victor Juarez's curator insight, April 8, 2014 5:35 PM

Logos y colores, mágica combinación!

Harriet Smythe's curator insight, May 15, 2014 1:03 AM

Colours are incredibly important when choosing a logo, this is shown in this info graphic. And the colours chosen will be used throughout the brand and all the marketing that goes with it.

Rescooped by Georgia Simons from The MarTech Digest
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Why Should I Use Video in My Next Marketing Email? - Tower Data

Why Should I Use Video in My Next Marketing Email? - Tower Data | IMC | Scoop.it

Digest...

 

Video Improves Email Metrics

According to a study by the Web Video Marketing Council, 88% of email marketers report a positive impact from incorporating video into their strategies. To quantify that further, an Experian study found that when marketers included the word “video” in an email subject line, open rates rose by 7%, conversion rates rose by 21% and average order value rose by 24%.

 

Video Is Highly Deliverable

With the advent of HTML5 and progressive playback, technology is no longer the problem. Lynn Baus at MarketingLand explains that HTML5 is supported by a very high number of email clients, allowing marketers to deliver video to most inboxes without the need for a third-party plug-in. HTML5 also allows the marketer to designate fallback media, such as an animated gif or static graphic, for the handful of email clients that don’t support video. And finally, thanks to the use of hosted, progressively downloadable video files, users can launch a video even while it’s buffering.

 

Video Adds a Human Touch

Rather than your email coming from a cold, impersonal email address, video adds a new layer of engagement that you simply can’t get from text alone.

 

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Via CYDigital
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CYDigital's curator insight, July 27, 2014 3:39 PM

Outlook remains an issue, but if you search The Marketing Technology Alert for Video, you'll find workarounds for using video in your email.