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vCE Audience & Viewability Benchmarks Reinforce Message: Normal is a Relative Term

vCE Audience & Viewability Benchmarks Reinforce Message: Normal is a Relative Term | Tendances Digital | Scoop.it
Over the past several years, comScore has run thousands of studies in validated Campaign Essentials™ (vCE®) nearly every industry vertical and, in doing so, has accumulated a lot of findings about the ability of campaigns to deliver in-view impressions to a target audience. We have compiled our U.S. studies into our recently published vCE Benchmarks, which we hope will deliver our clients some valuable perspective in understanding the relative performance of their campaigns.
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Rescooped by Amel Hajib from Big Data & Digital Marketing
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Social Media's New Big Data Frontiers - Insights from Images

Social Media's New Big Data Frontiers  -  Insights from Images | Tendances Digital | Scoop.it

Users might feel a knee-jerk suspicion at the idea of self-correcting algorithms mining their photos and thoughts for insights, but surely they’ll be happier when they see ads that they’re actually interested in, rather than spammy banner ads for weight-loss programs and random online learning courses.


Via Luca Naso
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Luca Naso's curator insight, February 10, 2014 10:28 AM

Great piece with lots of information and links about Big Data's new frontiers on images.

 

Takeaways:

1. According to an IBM survey, 70% of CMOs feel unprepared to deal with Big Data

2. IDC predicts data tidal ways keeps increasing, with social media being leaders

3. Machine learning and AI are more and more commonly applied to marketing, not just for text but also for images

4. Targeted advertisement is expected to benefit the most out of data mining