Tell Me A Story
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Tell Me A Story
Information on multiplatform storytelling
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The Role of Mobile in Transmedia Storytelling | Flip the Media

The Role of Mobile in Transmedia Storytelling | Flip the Media | Tell Me A Story | Scoop.it
As companies explore how to reach through the maelstrom of digital channels and social media to connect with their audiences, they recognize their stories must cross platforms. ...
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Google and Nielsen say cross-media campaigns reach light TV ...

Google and Nielsen say cross-media campaigns reach light TV ... | Tell Me A Story | Scoop.it
In partnership with Nielsen, Google conducted six cross-media studies that considered viewership patterns and campaign effectiveness across TV, YouTube and the Google Display Network (GND), aka Google Ads.
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The Indianapolis 500: a remarkable test-case in the future of transmedia programming

The Indianapolis 500: a remarkable test-case in the future of transmedia programming | Tell Me A Story | Scoop.it
Sports and sports media compose a gigantic global business. Neither are untouched by technology. In many respects, sports are leading the way in bringing live video and information to alternate...
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