Television goes social
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Television goes social
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TV Multitasking Trending Towards Related Activities

TV Multitasking Trending Towards Related Activities | Television goes social | Scoop.it
Much has been made of the tendency of TV viewers to multitask - particularly those with a smartphone or tablet in hand (although multitasking doesn't always involve one of
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The Full Twitter TV Picture Revealed

The Full Twitter TV Picture Revealed | Television goes social | Scoop.it
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Breaking: Nielsen releases study that proves causal relationship between Twitter and TV ratings - Lost Remote

Breaking: Nielsen releases study that proves causal relationship between Twitter and TV ratings - Lost Remote | Television goes social | Scoop.it
Breaking: Nielsen releases study that proves causal relationship between Twitter and TV ratings
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Multi-screening trends in the UK

Multi-screening trends in the UK | Television goes social | Scoop.it
A recent study by Fast Web Media has yielded some interesting insights into multi-screening trends in the UK.
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New Study Confirms Correlation Between Twitter and TV Ratings

NEW YORK, March 20, 2013 /PRNewswire/ -- A new study by Nielsen and SocialGuide confirms the relationship between...
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4 in 5 Americans Multitask While Watching TV

4 in 5 Americans Multitask While Watching TV | Television goes social | Scoop.it
A recent MarketingCharts analysis of Nielsen data found slightly declining rates of traditional TV consumption among youth, with steadier rates among older Americans. But as
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Facebook Shows Outsized Influence on Social TV - eMarketer

Facebook Shows Outsized Influence on Social TV - eMarketer | Television goes social | Scoop.it
Facebook carries significant weight among TV viewers socializing about programming, serving as the most influential factor driving people to a particular program.
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Who exactly uses connected TV?

Who exactly uses connected TV? | Television goes social | Scoop.it
At the beginning of 2012 we saw a burst of excitement around the predicted rise in the use of connected TV, however consumer reaction appears to have been somewhat muted.
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Programmes TV et social media, l’histoire d’un duo gagnant ?

Programmes TV et social media, l’histoire d’un duo gagnant ? | Television goes social | Scoop.it
On disait qu’il tuerait à petit feu le petit écran, pour finalement le remplacer, le web pourrait pourtant faire figure de sauveur et mettre fin à un déclin tant annoncé du média TV.
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The Returning TV Shows That Are Exploding in Social Media | Social TV and Trending Topics: What's Hot Right Now - Advertising Age

The Returning TV Shows That Are Exploding in Social Media | Social TV and Trending Topics: What's Hot Right Now - Advertising Age | Television goes social | Scoop.it
Social activity around the premiere of "America's Got Talent" shot up 1,585% from the premiere last year. NBC can probably thank Howard Stern for that.
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Leveraging Social Data to Predict TV Show Success Before it Airs | | Pivot Conference 2012

Leveraging Social Data to Predict TV Show Success Before it Airs | | Pivot Conference 2012 | Television goes social | Scoop.it
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Lay’s inaugure le premier spot TV interactif multicanal en Belgique

Lay’s inaugure le premier spot TV interactif multicanal en Belgique | Television goes social | Scoop.it
IP TV, la régie publicitaire de RTL, dévoile sa première campagne TV interactive couplée avec les appareils mobiles et le Web.
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Les médias belges misent sur le second écran

Les médias belges misent sur le second écran | Television goes social | Scoop.it
La rentrée des chaînes de télévision s`effectuera cette année sous le signe du mobile. Qu`il s`agisse de VTM ou de RTL, les médias TV se tournent désormais vers l`innovation orientée vers les applications mobiles.
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Are People Watching TV Ads or Looking at Their Mobile Devices?

Are People Watching TV Ads or Looking at Their Mobile Devices? | Television goes social | Scoop.it
There has been a good deal of research lately devoted to TV consumption trends as they relate to increasing adoption of smart devices, and as TV increasingly becomes part of
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With Help From Watchwith, Fox Syncs Social TV Content With Second-Screen Apps Shazam, Viggle, ConnecTV, And NextGuide | TechCrunch

With Help From Watchwith, Fox Syncs Social TV Content With Second-Screen Apps Shazam, Viggle, ConnecTV, And NextGuide | TechCrunch | Television goes social | Scoop.it
Fox already had its own series of second-screen apps for mobile devices, called Fox Now. Using Watchwith technology, those apps allowed users to sync up their mobile phone or tablet with the shows they were watching on the TV.
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Multi-Screening Behavior Most Often Involves Unrelated Activities

Multi-Screening Behavior Most Often Involves Unrelated Activities | Television goes social | Scoop.it
In a new study [download page] of multi-screen engagement, Microsoft Advertising identifies 4 paths of multi-screening behaviors, finding that the most popular type is
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INFOGRAFIC: The Voice Belgique confirme le succès du "Second Screen": plus de 11.000 interventions !

INFOGRAFIC: The Voice Belgique confirme le succès du "Second Screen": plus de 11.000 interventions ! | Television goes social | Scoop.it
Ce mardi 22 Janvier 2013, la deuxième saison de "The Voice Belgique" a débuté sur La Une (RTBF). Havas Media a analysé les liens entre les interventions sur réseaux sociaux et la diffusion de l'émi...
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More Evidence Points To TV As Part Of A Multi-Screen Experience

More Evidence Points To TV As Part Of A Multi-Screen Experience | Television goes social | Scoop.it
Consumers aren't just watching TV anymore.
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Social TV and second-screen viewing: the stats in 2012

Social TV and second-screen viewing: the stats in 2012 | Television goes social | Scoop.it
What does research from Nielsen, Google, Deloitte, Thinkbox, BSkyB and others tell us?
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Whitepaper: What Social Media Connected TV means for advertisers

Whitepaper: What Social Media Connected TV means for advertisers | Television goes social | Scoop.it

What Social Media Connected TV means for advertisers

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Social Media Impressions Fuel TV Engagement for Some

Social Media Impressions Fuel TV Engagement for Some | Television goes social | Scoop.it
Social media buzz appears to have an effect on the TV viewing habits of some US adults, according to a TV Guide survey released in February 2012.
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