Telefónica Design Thinking
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Why good storytelling helps you design great products

Why good storytelling helps you design great products | Telefónica Design Thinking | Scoop.it
It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.
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La importancia del #storytelling para doseñar un buen #producto.

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Social Influencers: Digital Marketing’s Most Overlooked and Misused Resource | Business 2 Community

Social Influencers: Digital Marketing’s Most Overlooked and Misused Resource | Business 2 Community | Telefónica Design Thinking | Scoop.it
It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their
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How Social Has Changed The Way Customers Shop – And How It Hasn’t — socialmouths

How Social Has Changed The Way Customers Shop – And How It Hasn’t — socialmouths | Telefónica Design Thinking | Scoop.it
How social media impacts the buying process and why marketers are not able to convert to actual sales
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