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Social Media Has Revolutionized The Healthcare Industry

Social Media Has Revolutionized The Healthcare Industry | Technology Transfer for  Development. | Scoop.it

Contributed by: Ritesh Patel, Executive VP, Chief Digital Officer of Ogilvy CommonHealth in New Jersey and Ogilvy Healthworld in New York

The marketing function of the pharmaceutical industry needs to begin focusing on changing its thinking around social media, to more of an -engagement-oriented model and less around advertising and promotion. Social should be viewed as an integral part of the overall marketing mix and not silo’d or being the domain of corporate communications.

It was a cold, snowy November day in 2009, and a large number of people involved in the pharmaceutical industry had trekked down to Washington, D.C., to gather in front of the august body known as the FDA to provide remarks to a proposed set of guidance that the governing body was pondering on the use of social media in drug promotion.

The room was full of the who’s who of advertising agencies, healthcare consulting organizations, public relations agencies, and patient advocacy groups. All had unique views and opinions on how the FDA could approach this potential guidance.

Conspicuously absent were the very manufacturers of the drugs that the guidance would impact. A few had shown up, mainly represented by their legal counsel, but in general, this gathering was purely the domain of others surrounding the drug industry.

That should have been a telling sight. All of the others gathered in the room were passionate voices, however the manufacturers were represented by legal departments.

A Seven-Year Journey

Since that seminal event, in many people’s minds the world has changed dramatically and the nascent medium called social media has blossomed into something that is now entwined into the very fabric of our personal lives. Billions of people flock to Facebook daily. Some 90% of journalists now get their news and news ideas from Twitter. LinkedIn has dramatically altered how we find and recruit talent, and YouTube has completely changed how we watch videos. Newcomers like Instagram and Pinterest are also garnering hundreds of millions of users.

Social media outlets have revolutionized the healthcare industry and are quickly becoming the preferred resource for individuals seeking healthcare information. Patients turn to social networking groups to find others who are battling the same diseases (for patients preparing for the same type of surgery, following the tweets helps demystify the process and ideally reduces anxiety about upcoming operations), share advice, recommend doctors, even send other members a virtual hug, while clinicians connect to share information and learn from each other.

Traction Challenged

Through it all, the pharmaceutical industry continues to either ignore this medium or dabble in it in a way that feels like an afterthought. There is still a fundamental misunderstanding of this medium and how it could be applied. Granted, the FDA has issued only limited guidance in the past five years, drip-feeding the industry rules that are mainly stopgaps. Let’s look at some of the milestones:

December 2011: Responding to Unsolicited Requests for Off-Label InformationSeptember 2013: Guidance for Industry: Mobile Medical ApplicationsNovember 2013: Product Name Placement, Size and Prominence in Advertising and Promotional LabelingJanuary 2014: Fulfilling Regulatory Requirements for Post Marketing Submissions of Interactive Promotional MediaJune 2014: Internet/Social Media Platforms With Character Space Limitations —  Presenting Risk and Benefit Information for Prescription Drugs and Medical Devices; and Correcting Independent Third Party Misinformation About Prescription Drugs and Medical Devices

While patients, advocacy groups, and the likes of the Mayo Clinic have flocked to social media, industry has not.

It’s not to say nothing is being done — some major companies have established centers of excellence created to understand this medium, hired agencies to help them and manage the process, and educated internal stakeholders.

Some have dabbled with a single platform, like Twitter (corporate communications) or YouTube.

But most have continued to say “no social media” in relation to the promotion or marketing of their products. When people have dabbled, it has mainly been around paid media on social channels — that is, advertising.

Granted, the OTC side of the business has embraced pieces of social media because the regulatory environment is a bit more favorable, but the approach has been more around advertising and less around engaging.

Social Media: A Way of 
Doing Business

Brands have limited roles in our actual social life. We just have to understand how and where we can be part of the conversation.

In our regulated industry, we’re limited in what we say, so we say very little. Once we’ve recited our label, we’re going to repeat what’s on our label (and maybe offer a coupon).

So, absent of any true guidelines from the FDA, what can the industry do? Particularly now that most every manufacturer is looking at ways to “go beyond the pill” and promote more of a patient-centric approach to their business.

Social media should be viewed more as a way of doing business and less as a means of promotion. While promotion is a component, there are now aspects of social that can be applied to a number of areas, in a compliant way.

Socializing the sales rep

The e-detail remains a key component to launching and marketing a drug. But in the process we have created iPad carrying messengers as opposed to real relationship managers. Providing social capabilities to the rep may enable a change in behavior in 2015 and beyond. Companies like Medikly.com are looking at ways of providing the social profile of a doctor. What if you were able to provide that information to the rep? Connecting to Doximity and LinkedIn data will make the profile richer. Knowing that the doctor you are about to visit just posted a blog on the disease or tweeted about a data announcement might be useful and a better conversation starter than the dosing chart on an iPad.

Socializing customer service

Industry leaders all provide programs for customer service that are manned by call centers all across the United States. There are SOPs that are 10 years old that these centers abide by. These same SOPs could be applied to providing service via social channels, particularly Twitter or Facebook. Banks and financial services companies, that have a similar (but not same) regulatory environment, have figured out how to do this. Combining social listening and customer service could enhance the patient experience and help with the patient-centric positioning most companies are striving to achieve.

Socializing clinical trials

The single largest issue in clinical trials is patient recruitment and retention. Many trials fail because of the lack of recruits. Yet, the industry continues to use the tried-and-true method of relying on the same investigators to recruit patients. This was fine when there were not many trials and the media landscape was TV, radio, and print. Now we have competing trials at the same center for the same disease, a fragmented media world, and active, vocal patients. Applying social business capabilities to this area should result in better recruitment and retention.

There are a number of companies such as Inspire Health, Patients Like Me, Ben’s Friends, and Quality Health that have a large number of patients who are members of their social networks. Companies such as Medici have created large pools of patients on Facebook for recruiting and retaining in trials.  Socializing the clinical trial recruitment process could lead to better trial design and recruitment.

Socializing the medical meeting

Twitter has been embraced as the social media platform of choice for medical meetings. The meeting organizers create hashtags, KOLs tweet, and even patients are engaged. The rarer the disease, the more the patient knows via this medium. However, in 2015, we foresee growth in the area of KOL social networks around medical meetings, and in general faculty-led learning. Those networks will disseminate information within their networks and discuss things that are currently discussed in person, but in a complaint and secure manner. This will change the way data presentations, KOL management and faculties are created and managed. Companies like within3 and Clinical Mind will play a part in this.

Moving from Dabbling to 
Engaging in Social Media

From a pure communications, advertising, and marketing perspective, the pharmaceutical industry has dabbled in a number of social media platforms.

Twitter has been embraced by the corporate communications function to blast out press releases, socially responsible acts committed by the firm, and medical meeting information. However, there is little engagement. This should change now that the FDA has provided guidance on the use of limited-character platforms.

Paid social will grow as more and more media planners come to grips with this medium, especially at drug launch. Planned and managed properly, paid social can be a great vehicle for targeting patients with an unbranded message for disease awareness campaigns. There will still be challenges in using this medium for branded media, primarily due to Important Safety Information (ISI) requirements.

The use of YouTube is a requisite now in most marketing plans. However, it is tied mainly to MOA or KOL videos. Tools such as http://www.storyvine.com/ are now enabling the capture of true patient/user-generated content that can be moderated and put through the same legal and regulatory framework that exists for other content.

Engaging HCPs in their own social media environments is also becoming a big part of the marketing mix. Doctor social networks such as Doximity, M3, and Sermo are going beyond the survey and looking at ways to partner with industry on content, media, and engagement. This trend will continue to grow in 2015.

From a patient perspective, the biggest opportunity for pharma will be with Facebook as it begins to hone its healthcare strategy.

Even though pharma already has a presence on Facebook, pharma is all over the map with regard to Facebook communities.

There are unbranded and branded communities, as well as communities based on partnerships with third parties.

Pharma has created product pages, such as https://www.facebook.com/Podhaler andhttps://www.facebook.com/GilenyaGO, disease awareness campaigns likehttps://www.facebook.com/DRIVE4COPD, and unbranded presences such ashttps://www.facebook.com/merckengage.

Pharma should look to truly engage the patient on these communities. By partnering with Facebook, pharma companies could:

Provide better, up-to-date product and scientific information in a patient-centric language.Work with advocacy communities on Facebook to raise awareness of a disease.Expand the use of Facebook to reach specific audiences, such as rare-disease communities who are very active on Facebook.

In Summary

The marketing function of the pharmaceutical industry needs to begin focusing on changing its thinking around social media, to more of an engagement-oriented model and less around advertising and promotion. Social should be viewed as an integral part of the overall marketing mix and not silo’d or being the domain of corporate communications.

Granted, this relegates the use of social media to a couple of areas, such as those outlined above. But that is much better than doing nothing at all, or doing it badly.

Social should be viewed as an integral part of the overall marketing mix and not silo’d or being the domain of corporate communications. (PV)



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Moving from Dabbling to 
Engaging in Social Media  -  */S.Y\ Transformation of Thought Leader give New Understanding & Analytical Wisdom and the Evolution on Content.
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Трубопровод Кистоун протекает!

Financial television sponsored by Dukascopy Bank
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Dukascopy TV  for  Best  Forex !!!
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10 Lessons Every Presenter Can Learn From America's Most Iconic Speech

10 Lessons Every Presenter Can Learn From America's Most Iconic Speech | Technology Transfer for  Development. | Scoop.it
Abraham Lincoln's Gettysburg Address is more than a venerable piece of history--it's a master class on presenting a poised, powerful speech.
Sergey Yatsenko's insight:
*/S.Y\  Courage is the Positive Result of Your Creative Ability.
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This country could soon make Bitcoin its official currency

This country could soon make Bitcoin its official currency | Technology Transfer for  Development. | Scoop.it
Venezuela is currently suffering from hyperinflation, which may force the country to shift to Bitcoin.

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This country could soon make Bitcoin its official currency  -  All  want   Cryptocurrency .
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Twitter details how Russian-linked accounts bought $270,000 of ads during election

Twitter details how Russian-linked accounts bought $270,000 of ads during election | Technology Transfer for  Development. | Scoop.it
Twitter accounts affiliated with Russia Today promoted more than 1,800 tweets targeting the election.
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What to make of the #Lightning, one of the #NHL's most intriguing teams. #Stanley Cup Final

What to make of the #Lightning, one of the #NHL's most intriguing teams. #Stanley Cup Final | Technology Transfer for  Development. | Scoop.it
Tampa Bay will be a hot pick to reach the Stanley Cup Final with a healthy roster, but it's not a team without questions.

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NHL ,  How to  reach  the  Stanley  Cup ???
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Edu King Priest's curator insight, September 6, 2017 3:01 PM

"When predictions start rolling in, and pundits start picking which teams will make the 2018 Stanley Cup playoffs and ultimately lift the NHL's greatest prize, expect the Lightning to be a conductor."

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10 Ways Your Business Can Combat Digital Darwinism

10 Ways Your Business Can Combat Digital Darwinism | Technology Transfer for  Development. | Scoop.it
Guest post written by Brian Solis Brian Solis is principal analyst at Altimeter Group, a research-based advisory firm that helps businesses adapt to new business opportunities.

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The truth is that you can create brand pages on every social network you can imagine and you won’t succeed unless you know whom you’re trying to reach and where, what it is consumers expect and value, and how these channels represent a meaningful opportunity for you and your customers to connect. You first must answer what’s in it for them - and what’s in it for you.   -    Why it's important to have an 'All Star' profile on LinkedIn. Share your knowledge and expertise. - */S.Y\ How is Critical Thinking Different from Analytical or Lateral Thinking? on Scoop.it. This is my Best . This is Best Content Generation.
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How to Build a Culture of Innovation by Killing Medi... - Media Temple

How to Build a Culture of Innovation by Killing Medi... - Media Temple | Technology Transfer for  Development. | Scoop.it

“Innovation Suffocates in a Culture of Mediocrity: How to breathe life into company culture to compete for the future Ideas are a dime a dozen. Everyone seems to...”


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The goal is to more effectively compete for the future by striving to earn relevance today. The goal is to also recognize people and how they can help build an alternative yet complimentary destiny. - */S.Y\ Leadership's Secret is Find New Paradigm for Development.
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Matt Caruso's curator insight, February 4, 2014 2:41 PM
Innovation is about shifting from a management culture to that of leadership, one where people are empowered to contribute to the destiny of the organization as well as their own. For an extra read on this type of leadership approach...try "the Spider and the Starfish".
Matt Caruso's curator insight, June 4, 2014 11:32 AM

Innovation is about shifting from a management culture to that of leadership, one where people are empowered to contribute to the destiny of the organization as well as their own. For an extra read on this type of leadership approach...try "the Spider and the Starfish".

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How ‘Intellectual Humility’ Can Make You a Better Person

How ‘Intellectual Humility’ Can Make You a Better Person | Technology Transfer for  Development. | Scoop.it
Be open about how much you don’t know.

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"Not being afraid of being wrong -- that's a value, and I think it is a value we could promote," he said. "I think if everyone was a bit more intellectually humble we'd all get along better, we'd be less frustrated with each other." */S.Y\ Self - Awareness is the Positive Results of Transformation with new Mindset. 'Intellectual humility' as a Quality of Smart Mind .
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Talent Analytics – HR’s Sixth Sense

Talent Analytics – HR’s Sixth Sense | Technology Transfer for  Development. | Scoop.it
In this blog post, we hope HR professionals can kick their sixth sense in gear with these six key data points on how to better utilize talent analytics.

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Andrée Laforge's curator insight, December 8, 2014 8:44 AM

Et vous utilisez-vous votre sixième sens?

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A Business Model For Digital Creators? | Plus Ultra Technologies/30 steps

A Business Model For Digital Creators?  | Plus Ultra Technologies/30 steps | Technology Transfer for  Development. | Scoop.it

A Business Model For Digital Creators?...


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A Business Model For Digital Creators?.  -   */S.Y\  The Modern World has Index of Transformation. QR - Codes, Cellular, Cryptocurrency , ... ext.  Transformation of Thought Leader give New Understanding & Analytical Wisdom. This is Digital Creator of Your Business Model.
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Perspectives in Chemistry—Steps towards Complex Matter

Perspectives in Chemistry—Steps towards Complex Matter | Technology Transfer for  Development. | Scoop.it

Chemistry is progressively unraveling the processes that underlie the evolution of matter towards states of higher complexity and the generation of novel features along the way by self-organization under the pressure of information. Chemistry has evolved from molecular to supramolecular to become adaptive chemistry by way of constitutional dynamics, which allow for adaptation, through component selection in an equilibrating set. Dynamic systems can be represented by weighted dynamic networks that define the agonistic and antagonistic relationships between the different constituents linked through component exchange. Such networks can be switched through amplification/up-regulation of the best adapted/fittest constituent(s) in a dynamic set. Accessing higher level functions such as training, learning, and decision making represent future lines of development for adaptive chemical systems.

 

Prof. Dr. Jean-Marie Lehn

Angewandte Chemie International Edition

Article first published online: 18 FEB 2013

DOI: 10.1002/anie.201208397


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Perspectives in Chemistry—Steps towards Complex Matter. - */S.Y\ Power up your Thinking with a Permanent Creativity.  This is New Level of Knowledge for New Chemistry / Nanotechnology/.
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NatProdChem's curator insight, February 19, 2013 8:11 PM

Pr. Lehn's exciting conclusion :

 


Angewandte Chemie, Applied Chemistry! All too often is
chemistry considered as a mere utilitarian activity, barely
a science, when it is not despised…It must be “green”, it must
answer the questions raised by society, it must store the CO2
that others have produced, it must provide the solutions to
problems that others have generated, and so on … It is great
to be considered so resourceful, but is that really all chemistry
is about?
Some time ago, a science writer from one of those socalled
“high-impact” journals, told me that he was writing an
essay on the big questions in science, noting, in words on
which I am expanding: the physicists proclaim, we are trying
to unravel the laws of the universe. A big question, indeed.
The biologists say, we are unraveling the rules of life. A big
question, too. What are the chemists doing? They are
producing new molecules, novel materials, useful drugs;
fine, very nice, and of much help, but, where is the big
question?

 

My answer was in substance: “Wait a minute,
maybe chemistry is in charge of the biggest question of all,
and that is: How does and did matter become complex?

 

How is it, that from divided, to condensed, to organized, to living,
and on to thinking matter, the universe produced an entity
that is able to ask about the origin of the very universe from
which it emerged and about its own coming about? An entity
able, in a radical short cut, to interrogate the universe itself
from which it is born? Relativity theory, quantum physics,
fantastic advances of science, but how is it that an Albert
Einstein, a Max Planck, and so many other great scientists
(and artists, and others …) of all types could arise? And the
answer to this BIG question is: by self-organization! It
happened by itself, on the basis of the laws of the universe.
But how? And here the answer to the how, also answers the
why. It is the task of chemistry to decipher what lies behind
this word, to fill in the steps that progressively led to matter of
increasing complexity, to find out how new properties
emerged at each level, to look beyond at what higher forms
of complex matter are there to be evolved, to be created in the
minds and hands of the scientists. Thus, chemistry builds the
bridge between the laws of the universe and their specific
expressions in life and thought (Figure 2). The goal is to
discover, understand, and implement the processes that
govern the evolution of matter towards increasing complexity,
from particles to thoughts. Here we come back to the
beginning (Figures 1–3) to look into the future.
On the occasion of the International Year of Chemistry,
2011, the French Physical Society asked me for a brief general
text for their magazine Reflets de la Physique. I concluded,
somewhat provocatively, that Chemistry is to Physics what
a Beethoven quartet is to the laws of acoustics! And so,
forward to the next 125 years …

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Technology transfer: The leap to industry : Nature : Nature Publishing Group

Technology transfer: The leap to industry : Nature : Nature Publishing Group | Technology Transfer for  Development. | Scoop.it

The science done in university laboratories can change the world, but only when discoveries can be transformed into innovations.


Since Bayh–Dole was enacted, technology-transfer offices have proliferated at universities in the United States and elsewhere. In 2014, at least 6,300 licences were secured by technology-transfer offices in the United States. Technology transfer has made available discoveries such as cancer drugs, recombinant DNA, imaging diagnostics and nanotechnology — in the United States alone, more than 23,000 patents have been filed by universities.


The first-to-invent system awards patents to the individual who first conceived the idea, created a workable prototype and then filed a patent. The first-to-file approach awards the patent to whoever submits the paperwork first, regardless of when the idea was conceived. The change to the US system may reduce interference proceedings — lengthy and costly battles that follow claims to a patent by separate parties, as is currently happening between the Broad Institute of MIT and Harvard and the University of California, Berkeley, over CRISPR–Cas9 gene-editing technology. 


However, the first-to-file approach could shift the focus away from carefully ensuring that an innovation is workable in favour of racing to file paperwork on an incomplete idea. The change could also favour large companies — with the resources, such as staff and attorneys, to handle large volumes of patents — over smaller companies or independent inventors.


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The science done in university laboratories can change the world, but only when discoveries can be transformed into innovations. - */S.Y\ Leadership's Secret is Find New Paradigm for Development.
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Krishan Maggon 's curator insight, May 6, 2016 2:13 AM
Jessica Wapner 
Nature 533, S13–S15 (05 May 2016) doi:10.1038/533S13a Published online 04 May 2016
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How To Use Social Media To Sell: 43 experts [Me too!] give 75 tips (Part 1 of 3)

How To Use Social Media To Sell: 43 experts [Me too!] give 75 tips (Part 1 of 3) | Technology Transfer for  Development. | Scoop.it
We asked experts from different regions of the digital marketing and
eCommerce world this question:

“What can an eCommerce store do to leverage social media to generate
traffic and create new or recurring sales?

The response we received was amazing. 43 experts gave us 75 different tips
on leveraging social media to sell more, and we're sharing them all with
you.

Because we have so much awesome expert advice to share with you, we're
breaking this into a 3 part weekly series.  (Want all the tips now? There's
an opportunity to download the whole thing at the end of this post.)

Enjoy!

1. Ian Cleary - Social Media Tools Guy

RazorSocial - www.razorsocial.com

Ian Cleary is a mediapreneur, speaker and technology expert who specialises
in sharing unbiased information about social media tools through his
award-winning website, RazorSocial

Advice: Store owners need to build better referral schemes and use
gamification as part of these schemes. If you can get customers to leverage
their social streams to mutually benefit you, you're on to a winner.

2. Alex Stegall - Public Relations Specialist

Command Partners: http://commandpartners.com/

Advice: Because Social Media isn't recognized as that direct link to making
a sale, it doesn't always get the credit it deserves. It's important to
remember that Social Media is about building a reputation and getting the
word out, which will push potential customers closer and closer to making
that sale. Share intriguing stories that involve your product and show its
value. Everyone loves an intriguing story, so they are more likely to
tweet, repost and share.

3. Joellyn 'Joey' Sargent  - Strategic Marketing Expert

Claravon Consulting Group -  www.Claravon.com

Joellyn ‘Joey’ Sargent provides the clarity, vision and insight that
leaders need to create powerful momentum for growth. Her fresh perspectives
and no-nonsense advice help executives, entrepreneurs and nonprofit leaders
connect strategy, brand and customer experience, delivering breakthrough
marketing results with maximum impact.

Advice: Be mindful of social media overload. Monitor your customers' social
engagement levels. If you start to see a decline in participation, you may
be burning out your audience. Do some testing to see if the problem is your
offers, content or simply too much of a good thing.

4. Brian Carter -  Keynote Speaker and Digital Marketing Strategist

CEO of TCG - http://briancarteryeah.com/ and
http://socialmediakeynotespeaker.com/

Brian Carter is an acclaimed sales and marketing keynote speaker. He is the
author of three social media books including "The Like Economy", "LinkedIn
For Business" the bestselling "Facebook Marketing". Brian has appeared on
Bloomberg TV and in The Wall Street Journal and has worked with Microsoft,
SalesForce and Universal Studios. Brian has 14 years experience with search
and social marketing, both as a consultant and marketing agency director.
He's kinda cool, does comedy and improv in his spare time, and his 102-year
old grandma thinks he's the bees knees.

Advice: "Don't think social- instead think advertising plus owned media
(like emails and retargeting audiences). Fans can help as social proof, but
Facebook post visibility to fans (without ads) is decreasing rapidly.
Diversify your owned media and invest in growing awareness. Search ads come
first as low hanging fruit but the high ROI keywords are limited. Grow your
funnel with social media. Focus on ROI but don't forget you can't sell to
someone who doesn't know about you or isn't paying attention. Get better at
content marketing. Be more interesting. Learn from the front-runners who
have done well already like Old Spice, Blendtec and Superhero Stuff."

5. Brandon Uttley -  Social media expert

Brandon Uttley Consulting - www.brandonuttley.com

Brandon Uttley is a seasoned web marketing and public relations
professional with 25 years of experience. He has been involved in starting
three web development and online marketing companies. In addition to
working with a range of clients, he is a frequent public speaker and  a
regular contributor to several top business sites.

Advice: Learn Social Selling. This is an emerging area that focuses on the
use of social media to help you better find, qualify and close prospects.
Focus on LinkedIn as the primary resource to improve your professional
presence, build a high-quality network and gain warm introductions to
prospects.

6. Sam Mallikarjunan - Head of eCommerce Marketing at HubSpot

Hubspot - http://www.hubspot.com

Advice: My best advice around social media for ecommerce is for marketers
to no longer see it as an independent channel. Consumers don't consider
their relationship with a brand dependent on the channel, so marketers also
need a holistic view and approach to customer nurturing. For example, my
local barber knows that he can reach me via twitter when I stopped coming
into the shop:

7. Deborah Smith - Content & Social Media Marketing Expert

Foxtrot Media - FoxtrotMediaLLC.com

Long before Twitter, Facebook, LinkedIn, YouTube and Google +, there were
message boards, chat rooms and email groups. In 1998, Foxtrot Media
founder, Deborah Smith, used these ancestors of social media to launch her
first business, which owned and operated several websites serving the nanny
industry.

Deborah is a sought-after social media consultant, strategist, marketer,
trainer, coach and public speaker. She uses lessons learned from her own
personal experience, as well as the latest social media educational
training, to help businesses and organizations harness the power of social
media, from the very basics to the most advanced social strategies.

Advice: Embrace Pinterest. For ecommerce companies nothing is driving more
direct sales. Make sure your website is optimized for Pinning. Photos
should have good, SEO worthy descriptions because when people pin from your
website, those descriptions come along too.

8. Viveka Von Rosen

Linked Into Business -  http://www.LinkedIntoBusiness.com

Viveka is author of best selling LinkedIn Marketing: An Hour a Day and is
known internationally as the “LinkedIn Expert”. CEO of Linked Into Business
and Co-Founder of LinkedProspecting, she also hosts the biggest LinkedIn
chat on Twitter and co-moderates LinkedStrategies, the largest LinkedIn
strategy group on LinkedIn.

Forbes has listed her as a top social media influencer, and she has been
cited in Money Magazine, Simple Living, Ragan, CNN, Forbes, Mashable, The
Miami Herald, Social Media Today and The Social Media Examiner.

Advice: When I tell an eCommerce business owner that he or she will never
sell their product or service on LinkedIn, they look at me like I’m crazy.
That’s the whole point, right? But the truth is, you must create a sense of
relationship and visibility to effectively sell on LinkedIn. Through
engagement on LinkedIn, people will get a sense that they know you, and
after that it’s a relatively easy step to “like and trust” – and, yes,
sell! How do you move from “know and like” to trust?

* Make sure your profile accurately represents you and your brand by
using unified copy, branded images and existing marketing collateral
in your profile.
* Establish connections with your target market by using the Advanced
Search and “People You May Know” features to research and reach out
to the right people to grow your business.
* Start sharing some useful content through the use of updates, group
discussions and messages (you can find all you’ll ever need in
LinkedIn Pulse)
9. Neal Schaffer - Author -  Social Media Expert

Maximize Your Social - http://maximizeyoursocial.com

Neal Schaffer is the author of the definitive book on social media strategy
Maximize Your Social, global social media speaker and consultant, and
founder of the leading social media for business blog Maximize Social
Business. Neal also teaches as part of the Rutgers University Mini-Social
Media MBA program.

Advice: We all know the importance of visual content to engage our
audiences in social media. One good place to look for content that might be
relevant to your community is Instagram. Search for hashtags of your
company, product, and competitor names, and begin to understand how your
fans truly visualize your products. While some companies, like Disneyland,
rely on Instagram to curate/crowdsource their content, it's equally
valuable as a market research tool.

10. Adi Domocos - Founder & CEO

Hot in Social Media - http://hotinsocialmedia.com/

Adi Domocos is the Founder of Hot in Social Media. He is passionate about
tech, social media, marketing and traveling.

Advice: Put social media share buttons to all your product pages.

There are still a lot of ecommerce stores, who do not have social media
share buttons on their product pages. If you tried hard everyday to bring
traffic to your ecommerce store... you don't want to get free promotion
from your visitors? Add a couple of social media icon channels to your
product page (is preferred to have a branded page for all the social media
channels that you will add the icons) and in a couple of months (depending
of how much traffic you have) you can see some important results.

11. Brian Honigman - Marketing Consultant and Social Media Enthusiast

http://www.brianhonigman.com/

Brian Honigman is a marketing consultant and freelance writer. He's written
for Forbes, the Huffington Post, Business Insider and others. Follow him
for insights on digital, social media, marketing, content creation and more
@BrianHonigman.

Advice: When it comes to social media the biggest issue I see is businesses
not using each social network in a unique way. Posting the same content
across Twitter, Tumblr, Instagram and Facebook isn't beneficial to your
audience. It'd be like receiving the same message in the mail 4 times. It
isn't helpful and can quickly become annoying to your audience. To avoid
this problem, develop content specific to the intricacies of each network.
For example, GIF's do well on Tumblr and quick digestible insights do well
on Twitter etc.

12. Lori Ruff

Integrated Alliances - http://www.IntegratedAlliances.com

Lori Ruff, “The Voice of Influence” on InfluenceRadio.net | Forbes & AGBeat
Top 50 Industry Influencer | Keynote Speaker, Author, Columnist, Host |
CEO, Integrated Alliances: Teaching LinkedIn for B2B

Advice: I recommend using the services of a high tier social media
consultant to help you make sound decisions. You may think you can't afford
one, but even for a basic consultation to talk to someone who is a thought
leader in the industry, you might pay $500 for a 3-call coaching package.

What I would caution against is taking the advice of someone who does not
look credible online as compared with their peers. Yes - that takes a
little investigation, but it's worth the look. Lot's of people can give you
advice on what you "should do", but no one knows your business better than
you. So take in all the advice and then decide what's right for you.
Someone might tell you they know social media yet they've only been "doing
it" for 4 months. Sure - ask their advice - but certainly ask for more
opinions too! What do you do if they are conflicting? READ! There is a
plethora of free material - Knowledge is free; wisdom costs money... that's
where an experienced consultant comes in to play.

13. Don Power - Social Media Speaker and Author

Don Power - http://www.donpower.com/

Don Power is a Professional Speaker, Social Media Consultant, Editor of 
Sprout Insights, and author of Twitter For Skeptics.

Don teaches business leaders how to use Social Media to connect with
customers, generate leads, and discover opportunities they never even knew
existed!

Advice: If someone is making an ecommerce purchase, they really need to see
the product before they order. Ecommerce store owners and marketers should
really pay attention to including short form videos like Vine, Instagram
Video, and even Snapchat in their marketing mix. These very popular
platforms can be used to highlight important product features or even
demonstrate quick and quirky "how-tos" about how to order or use the
products for sale online.

14. Vicki Davis - Social media expert

Cool Cat Teacher www.coolcatteacher.com

Author, Reinventing Writing (2014) and Flattening Classrooms, Engaging
Minds

Vicki Davis is a full time classroom teacher recently named as one of
Mashables top 10 Teacher Rockstars on Twitter with more than 70K followers.
She uses social media to inspire educators and to help them understand how
to write effectively using technology with her upcoming book Reinventing
Writing.

Advice: Make an appointment with yourself to plan your tweets for the week
or for a period of time. Using a list of the kinds of tweets that you want
to send (funny, informative, promote new product, etc.) and schedule them
using buffer during the times that they are online.

15. Monica Jade Romeri - content strategy and social media expert

Darwin Digital Content - http://www.darwindigitalcontent.com

Monica Jade is a prolific writer on topics ranging from inbound, content,
email, mobile and social media marketing—including Facebook, Twitter,
LinkedIn and Google+—to SEO.  Her content is frequently published on Social
Media Today and Business 2 Community. Advice: You cannot make social media
work for your business without original content, which is what draws
prospects back to your website and prompts lead generation.  If you have
not already, start blogging, find an agency or hire a content writer.  You
should share the content of others as well.  Content curation—exploring,
finding and sharing relevant, industry-leading content across at least
Facebook, Twitter, Google+ and LinkedIn—is integral to social media
marketing.  Social media is meant to be social, so do not only talk about
your brand without listening and engaging your social audience.

16. Isra García -  Internet business transformation advisor

IG -http://isragarcia.com

Isra is the creator and author of the paradigm that has revolutionised the
social media: Human Media. As well as cofounder of Mapmakers, the
Spanish-speaking platform about change and inspiration that's most visited
in the world.

His blog on Social Media, Marketing, disruption, inspiration and change is
visited by more than 110,000 people every month. Only 29, Isra has taken
part as a TEDx speaker on two occasions and has participated, as speaker,
in more than 270 industry events.Isra´s early work as a consultant, in
charge of teams and Social Media strategies for Social Media & Community.
There are just a few of the highlights of his career. Undoubtedly, Isra
adds a visionary and human-technological way to understand this new
environment that the Internet has provoked.

Advice: Social platforms are communication and marketing channels and, as
we’ve proven, are still viable sales channels. However, they need to be led
correctly. They need a coherent strategy and execution that focuses on
results, on connecting with our community, therefore creating certain
resonance with our people in a dynamic, interesting and brilliant way.

Social Media doesn’t create a different world; neither does it invent or
define. This is something that only comes about with an idea, initiative,
project or business. At the end of the day, it’s only marketing through a
new means of communication. Navigate your project or brand through these
channels, seeking a clear, defined project. Do so without losing track of
the people because, most of all, you need them right now. The value you
provide is the value that the world will give in return.

17. Tammy Kahn Fennell

MarketMeSuite - MarketMeSuite.com

Tammy Kahn Fennellis CEO and co-founder of MarketMeSuite, the leading
social media management dashboard for small- and mid-sized businesses.
Tammy launched the MarketMeSuite platform in late 2009 after years of
experience marketing her own small business online. Prior to that, Tammy
lived in the ecommerce world, running a small antiques and collectibles
store on eBay (BakertowneCollectables).  Today, MarketMeSuite's
easy-to-use, affordable platform has over 30,000 users.Tammy writes
frequently on social media and small business topics and shares her
knowledge and advice with thousands of SMBs via radio, Web seminars and
live presentations.

Advice: Content fuels social engagement, as an ecommerce merchant you have
great content in the form of your store listings. and Share your products
on social!  Most ecommerce sites like ebay and etsy have what is called an
RSS feed. If you copy that link and put it into a tool like MarketMeSuite,
you will be able to have your new listings shared with your fans and
followers as you list them, which is a huge time saver.

18. Bob Hutchins – CEO – Social Media & Digital Marketing Expert

BuzzPlant – www.buzzplant.com

Bob Hutchins (Franklin, TN) runs Buzzplant, a 12+ year-old Internet
marketing agency targeting the faith/family market. His team was an
integral part of the online campaign for Mel Gibson's The Passion of the
Christ, The Chronicles of Narnia, Soul Surfer, and many other movies,
books, music releases, and events. His client/partner roster includes
Time-Life, Sony Pictures, General Motors, Twentieth Century Fox, Disney,
Warner Brothers, Thomas Nelson Publishers and Zondervan. He is co-founder
of The Faith-Based Marketing Association and Ground Force Network, and has
been featured on Fox News, MSNBC, in The New York Times, Wall Street
Journal, INC Magazine, Fortune Magazine, MarketingVOX, American City
Business Journals, Dallas Morning News, and on various television/radio
media.

He is also the co-author of Faith Based Marketing, published by John Wiley
and Sons, and his second book, The Recommendation Age.

He also teaches Social Media Marketing to MBA students at Belmont
University in Nashville, TN.

Advice: Social media marketing budgets are projected to double over the
next five years – and this statistic was published before Facebook
practically came out stating that it would begin charging brands for News
Feed exposure. Bigger budgets can help, sure. But doubling your budget
isn’t necessary for keeping up with the Joneses. In 2014, truly successful
social media marketers are going to start establishing themselves on social
platforms where they can be industry leaders. I wouldn’t be surprised if we
see B2B thought leaders cropping up on medium.com, big image-heavy brands
creating a presence in Google+ communities, and edgier corporations
shifting into platforms like Reddit and Tumblr (which haven’t yet been
truly capitalized on). In 2014, don’t assume the obvious like Facebook and
Twitter. Start exploring non-traditional outlets, where your competition is
smaller, your dollars go further, and your voice is louder.

19. B.L. Ochman - Digital Strategist to blue chip companies

Publisher of What's Next Blog, contributor to AdAge, DigitalNext, and
co-host Beyond Social Media Show. B.L. Ochman has been helping companies
including IBM, Meijer, McGraw-Hill, Transitions, Cendant and others to
incorporate new media into their online marketing since 1996. B.L. is a
Google-certified GooglePlus Coach and YouTube Partner.

Advice: In order to establish and maintain search visibility, you'll need
to establish an active presence in Google Plus. It's so much more than a
social network. Google Plus is integrated into every Google platform - from
email to analytics, YouTube to games - and if you ignore G+, Google search
is going to ignore you.

I won't sugarcoat it: there is a large learning curve to using Google Plus.
But I consider it to be the biggest advance in online communication since
the interactive website and I advise any company that wants to succeed to
find a good coach and get started now.

20. Matthew Brown - Social Media Expert

PFSweb - http://www.pfsweb.com/blog/

Matthew is a social media specialist for PFSweb who works with brand
intelligence, analytics, and developing social media strategies for current
and prospective clients. Matt graduated of the University of Minnesota in
2005 with a degree in Sociology and Statistics. He is a huge Chelsea FC fan
and even attended the 2012 Champions League final in Germany. (Link to
LinkedIn Profile)

Advice: Choose social media channels that fit your brand - Too often I see
brands create presences on social media "just to be there". Make sure your
brand really evaluates a social channels before joining, including the
content it will need to generate on the channel to be successful and the
time to manage it. A dead social channel can be misconstrued by consumers
as a brand who is lazy and doesn't care about their customers.

And that's all for Part 1.

Tune in next week for more tips by Hubspot's Head of eCommerce, Sam
Mallikarjunan, and LinkedIn expert Viveka Von Rosen,  and more! We'll be
releasing Part 2 with 20 more tips and then Part 3 in 2 weeks. Stay tuned!

Want access to all 75 pieces of advice right now? Tweet this article to
your followers to instantly download a beautiful PDF including all 75 tips.

 

Don't have a Twitter account? (really?!) Join our mailing list instead to
get all 75 tips now:

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Don't worry, we will not spam you or sell your email to 3rd parties. Or
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Carla Dewing's curator insight, March 26, 2014 12:16 PM

What is this content madness? 75 tips in one post? You have to read it. Literally. Do it on your phone, with some coffee. Mitchell and the blokes over at Addshoppers deserve the respect.

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Data visualisation tips from Information is Beautiful

Data visualisation tips from Information is Beautiful | Technology Transfer for  Development. | Scoop.it
David McCandless shares how journalists can 'add a bit of punch' to stories using data visualisation

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Friendly Government, Poor Infrastructure: Bitcoin Has Peculiar Ways in Japan. @investorseurope #blockchain

Friendly Government, Poor Infrastructure: Bitcoin Has Peculiar Ways in Japan. @investorseurope #blockchain | Technology Transfer for  Development. | Scoop.it
Despite the government’s friendly regulations, the Japanese Bitcoin infrastructure remains imperfect in comparison to other East Asian countries, including South Korea and Taiwan.

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"In early 2015, Bitcoin investors and startups were confident that the Japanese Bitcoin industry would establish a solid infrastructure for digital currency users to cash in and out through low-cost and efficient applications."

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Peter Thiel: Bitcoin Is Like A Reserve Form Of Money - CoinDesk

Peter Thiel: Bitcoin Is Like A Reserve Form Of Money - CoinDesk | Technology Transfer for  Development. | Scoop.it

Peter Thiel, the billionaire co-founder of PayPal, believes that critics of bitcoin are "underestimating" the cryptocurrency.

In remarks made on the third day of the Financial Investment Initiative event, Thiel said that while he is "skeptical of most [cryptocurrencies]," he believes bitcoin in particular has a promising future depending on the trajectory it takes, according to CNBC.

Speaking with Fox Business Network anchor Maria Bartiromo, Thiel said that those criticizing bitcoin, he argued, are "underestimating [it] especially because ... it's like a reserve form of money, it's like gold, and it's just a store of value. You don't need to use it to make payments."


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Billionaire cofounder of PayPal, Peter Thiel, says cryptocurrencies have a promising if unknown future even if they're only functioning as a "store of value" for now. 

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4 Key Misconceptions About #Cryptocurrency. #Bitcoin #Blockchain #Ethereum #Fintech #BTC #ETH #XRP #Dash

4 Key Misconceptions About #Cryptocurrency. #Bitcoin #Blockchain #Ethereum #Fintech #BTC #ETH #XRP #Dash | Technology Transfer for  Development. | Scoop.it

It’s impossible to ignore the global rise of cryptocurrency. With Bitcoin becoming a better investment than gold and global institutions such as the UN adopting Bitcoin and Ethereum, it's clear tha


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"It’s impossible to ignore the global rise of cryptocurrency. With Bitcoin becoming a better investment than gold and global institutions such as the UN adopting Bitcoin and Ethereum, it’s clear that crypto is here to stay."

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Charismatic Leadership

Charismatic Leadership | Technology Transfer for  Development. | Scoop.it

The charismatic leader makes use of his charm, imagination, and inspiration to create a utopian future.The charismatic leader is maybe the most thrilling as his leadership skills are usually attributed to robust personality, feats of excellent strength and heroism or divine guidance.

 

The Charismatic Leader

 

Most charismatic leaders posses equivalent traits and behavioral characteristics. Several are observed to have virtually supernatural powers and are worshipped by their followers. We see this in A lot of of the far better-recognized evangelical leaders such as the Reverend Billy Graham or Joel Osteen. In addition these leaders tend to create virtually instantaneous trust amongst their followers such as Ghandi or Martin Luther King. Lastly they earn their leadership not since they hold an critical position in a firm or government but simply because of their capacity to attract followers naturally.

 

The Positive Traits of the Charismatic Leader

 

Most charismatic leaders are in a position to get other individuals to fully grasp their vision or targets by way of the use of basic stories that every person can fully grasp. And far more importantly, charismatic leadership makes it possible for the followers to clearly see their glorious spot inside this vision so they are a lot more most likely to vigorously defend their leader.

 

The charismatic leader makes use of his charm, imagination, and inspiration to create a utopian future.


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Glad you liked the post Renee.
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BIANCCO GROUP INTERNATIONAL

BIANCCO GROUP INTERNATIONAL | Technology Transfer for  Development. | Scoop.it
Biancco Group International Marketing Plus BGIPLUS
specializing in $5 website success services. We are your location & international
specialists.

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Biancco Group International Marketing Plus BGIPLUS specializing in $5 website success services.  -  */S.Y\ How is Critical Thinking Different from Analytical or Lateral Thinking? on Scoop.it. This is my Best .   This is Best Content  Generation.
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Adapt or Die

Adapt or Die | Technology Transfer for  Development. | Scoop.it
Brian Solis, in his post, The Importance of Brand in an Era of Digital Darwinism, talks about tone-deaf brands like Netflix that didn’t engage with customers and didn’t monitor social network c...

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“Brands that fail to instill this level of confidence in consumers run the risk of falling to digital Darwinism. The brands that survive this era of economic disruption, will be the ones that are best able to evolve because they recognize the need and opportunity to do so, before their competitors.”  -  */S.Y\  Leadership's Secret is Find New Paradigm for Development.
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Improve Physician Brand with These 3 Reputation Strategies

Improve Physician Brand with These 3 Reputation Strategies | Technology Transfer for  Development. | Scoop.it

As part of their overall physician brand, online reputation is important for any physician and healthcare network, but don’t just believe us. One recent survey found that 84 percent of patients use online reviews to evaluate doctors. Active reputation management is imperative to improve patient outcomes, increase referrals, and cull data from which providers can chart future strategies.

Reputation management solutions used by hospitals, physician practices, and doctors fall into three broad categories:

Generic search engine optimization (SEO) and social media: Combined together or used separately, these are more basic branding strategies than reputation management.Generic reputation management tools: Most solutions focus on reviews and ratings but generally lack industry-specific data.Business analytics targeted to physicians: Offers healthcare leaders a complete picture of each doctor's performance using industry data culled from many different databases.

Here's a more complete discussion of each of these solutions:

1. Generic SEO and social media tools

Almost any individual or corporation in business for any length of time uses some type of online branding. It's an attempt to show professional competence, instill trust, and give potential customers a positive impression.

Strategies might include creating content on a website or blog and using those channels to connect with consumers interested in specific products or services. Other social media tools—LinkedIn, Twitter, Facebook, and web 2.0 platforms like Tumblr—fulfill the same goals. And taken as a whole, business owners and professionals hope information from these platforms creates an overall positive impression when someone searches online.

Creating profiles on various sites, spending time connecting, and adding more and more content sounds like a lot of work. And it is, even for the most social-media savvy business owner.

Using this strategy for reputation management carries the lowest costs of the three solutions discussed here, and though relatively easy to start, the greatest investment of time and energy.

But does it bring results, especially for a specialized group such as physicians?

SEO and social media can get a doctor's name and specialty out on the Internet. But there's no real mechanism for explaining why a prospective patient might choose one orthopedic surgeon over another. There's no way to tap into industry data. And it's difficult for someone managing a group of physicians to do any comparative analysis.

These tools can provide many benefits, but unfortunately often leave physicians and managers in the dark about how doctors are doing.

2. Generic reputation management tools

Once billed as a way to get out from under negative consumer perceptions or banish slur campaigns, reputation management is now commonly used by businesses and individuals to build and maintain a positive online image.

These types of services are employed by large consumer companies and small businesses alike, and often include strategies to drive positive reviews and ratings on a variety of websites. Other goals include monitoring online mentions, helping create and maintain venues to build and nurture relationships with clients and customers, and strategies to respond to negative content or reviews.

As more consumers go online to evaluate healthcare practitioners, doctors and hospitals are feeling the pressure to showcase positive reviews across multiple ratings sites. And though it's fairly easy to see how the doctors in your network stack up, there's little other actionable data.

Generic reputation management tools lack information on quality outcomes, and financial and operational performance. Choosing a doctor is more than finding a likable and responsive professional. Potential patients also want their physicians to maintain a level of competency. And healthcare executives want each group physician to do his or her part in maintaining quality, managing resources, and ultimately working within the value-based system to maximize reimbursements.

Many healthcare managers also want to compare their doctors to other local groups of physicians, to see where they stand in competing for and attracting new patients. Generic tools often lack features measuring one organization against another and can bring in too much information, thus overwhelming users.

3. Physician analytics and executive intelligence systems

As you probably know, healthcare organizations can generate a ton of data about patients and processes every single day. It's easy to get buried by information without finding a way to create actionable plans based on what you learn. That's why healthcare-specific analytics and business intelligence solutions are becoming so popular.

These platforms sift through mounds of data to extract useful conclusions. The results are delivered in digestible bites and offer customizable dashboards and useful reporting capabilities.

And you can't ignore the importance of finding a solution focused specifically on the healthcare industry. As more and more quality, process, and patient experience data comes online you want to know immediately how those additions affect the competitiveness of your doctors. But you don't want to wait a month or more while your data analyst adds the new information to your dashboard or, worse, comes back and tells you it can't be done.

Compared with the generic solutions discussed above, analytics designed to manage physician reputation and developed specifically for healthcare executives carry higher costs. But as healthcare organizations face the possibility of lower reimbursements for failing to meet value based purchasing standards, tools used to develop quality physician groups are becoming must-haves for successful healthcare organizations.

Reputation management is the present, not the future

In today’s digital age, patients can find out anything about doctor quickly and conveniently. From just a physician’s name, a person could use a smartphone to discover everything about that physician—and what others are saying about the physician—in a few minutes. With this in mind, robust physician brand and specifically reputation management is critical to success. The best solutions deliver actionable data to doctors and their networks that ultimately can drive business and care decisions.


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Compared with the generic solutions discussed above, analytics designed to manage physician reputation and developed specifically for healthcare executives carry higher costs. */S.Y\ How Digital Transformation make Best HealthCare  for Business.
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Tutorial for the NEW Google Hangouts/On Air - Video

Tutorial for the NEW Google Hangouts/On Air - Video | Technology Transfer for  Development. | Scoop.it

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*/S.Y\ Internet beat TV, Spiral Leader make insight for Market, Money follow Content on Demand.
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The Life of a Twitter Influencer [Infographic]

The Life of a Twitter Influencer [Infographic] | Technology Transfer for  Development. | Scoop.it
How much do Twitter influencers earn per post? How many followers do you need to become an 'influencer'? See the answers to these and more in this infographic.

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New Media Symbiosis. This is the Positive Effect of Interaction in Social Media / Facebook, Twitter, Scoop.it, LinkedIn, About me, SlideShare, Viadeo, .../.
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A Push to Back Traditional Chinese Medicine With More Data

A Push to Back Traditional Chinese Medicine With More Data | Technology Transfer for  Development. | Scoop.it
Researchers marry modern analytical techniques to centuries-old theories on what makes people sick.
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Traditional Chinese medicine teaches that some people have hot constitutions, making them prone to fever and inflammation in parts ... - */S.Y\  Creative Reflection determine your Capacity for Rethinking with New Mindset.
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