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Pinterest Introduces New Guided Search, could be useful to Marketers

Pinterest Introduces New Guided Search, could be useful to Marketers | Technology in Business Today | Scoop.it
Pinterest has introduced a new feature which could make it easier for customers to find you on the site.
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Gartner: AI business value up 70% in 2018, and these industries will benefit the most

Gartner: AI business value up 70% in 2018, and these industries will benefit the most | Technology in Business Today | Scoop.it
Gartner says that by 2022, business value rooted in AI will reach $3.9 trillion.
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The Amazing Ways Infervision Uses AI To Detect Strokes

The Amazing Ways Infervision Uses AI To Detect Strokes | Technology in Business Today | Scoop.it
Fusing medical imagery with machine learning has helped Infervision pioneer new screening methods for lung cancer in the past. Now it has turned its computer vision on strokes, with similarly promising results.
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Why Every Small Business Needs the Internet of Things

Why Every Small Business Needs the Internet of Things | Technology in Business Today | Scoop.it
The Internet of Things is young, but is already in huge factor in what we do, whether we know it or not. Discover what it is and how it benefits your business.
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Another Tech Company Steps Up Its Giving for K-12 STEM Education 

Another Tech Company Steps Up Its Giving for K-12 STEM Education  | Technology in Business Today | Scoop.it
There’s a new tech giver on the scene. Well, it’s an old funder with a new endowment. Here’s a look at Akamai Foundation’s expanding grantmaking.
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A Day In The Life Of A Digital Marketer

A Day In The Life Of A Digital Marketer | Technology in Business Today | Scoop.it
Digital marketing is more than knowing how to run a Facebook ad campaign or conduct SEO research.It’s a set of skills and a way …...
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3 Technology Disruptors To AEC industry

3 Technology Disruptors To AEC industry | Technology in Business Today | Scoop.it
Technology is changing rapidly in design, engineering, and construction. Find out how to better embrace these changes to create more value and competitive differentiation.
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Listings war heats up as Hong Kong and Shanghai woo tech companies

Listings war heats up as Hong Kong and Shanghai woo tech companies | Technology in Business Today | Scoop.it
HONG KONG -- Competition between stock exchanges to attract tech companies is heating up, with the Hong Kong Exchange & Clearing set to annou...
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Flipboard introduces expanded tech coverage and private sharing features

Flipboard introduces expanded tech coverage and private sharing features | Technology in Business Today | Scoop.it
Flipboard is introducing expanded tech coverage, e-commerce, and private sharing features, but the company is struggling.
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How Game-Changing Tech is improving Business Travel

How Game-Changing Tech is improving Business Travel | Technology in Business Today | Scoop.it
Artificial intelligence, machine learning and more are disrupting travel like never before. Joshua Nu’u-Steele, New Zealand area manager for Booking.com, discusses what this all means.
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AI & Deep Learning: How Develops The Social Listening Features Of Tomorrow

AI & Deep Learning: How  Develops The Social Listening Features Of Tomorrow | Technology in Business Today | Scoop.it
Talkwalker uses deep learning and AI tech to advance many of its features, including image recognition. Data Science Head, Benedikt, explains how.
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Unexpected Facts About the History of Search Engine Optimization

Unexpected Facts About the History of Search Engine Optimization | Technology in Business Today | Scoop.it
Check out a brief history of search engine optimization (SEO), including when the first major algorithm was released....
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This is How New Age Technologies Are Disrupting the Ad-Tech Industry

This is How New Age Technologies Are Disrupting the Ad-Tech Industry | Technology in Business Today | Scoop.it
India has been gearing up for these technologies in the last couple of years and the speed at which Indian market adoption is growing is phenomenal....
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Whats-on - Retail Business Technology Expo

The exhibition floor at [SHOW] is divided geographically and by sector - find out more about the show features here.
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4 Entrepreneurs Share Which Social Media Outlet Garners The Most Business

4 Entrepreneurs Share Which Social Media Outlet Garners The Most Business | Technology in Business Today | Scoop.it
Social media is that goldmine in today’s digital world, and that’s why entrepreneurs, and especially startup founders flock to social media to grow their customer base. Let’s look at how these four successful entrepreneurs utilized social media to grow their businesses.
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Retailers Need to Embrace Technology to Survive in the Omnichannel World

Retailers Need to Embrace Technology to Survive in the Omnichannel World | Technology in Business Today | Scoop.it
Here are the top ways retailers can embrace technology, both on the employee and customer sides, to thrive in the new retail reality.
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Pro time saver: Amazon Key can deliver packages to your car in office parking lot

Pro time saver: Amazon Key can deliver packages to your car in office parking lot | Technology in Business Today | Scoop.it
The service is available for newer model Chevrolet, Buick, GMC, Cadillac and Volvo cars.
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67 Insights From The Worlds Top Digital Marketing Experts

67 Insights From The Worlds Top Digital Marketing Experts | Technology in Business Today | Scoop.it
The digital discussion we have had for decades has become a raging global conversation.Here are some insights from the worlds top digital marketing experts...
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The Small Business Guide to Customer Reviews

The Small Business Guide to Customer Reviews | Technology in Business Today | Scoop.it
Customer reviews can make or break a small business. Learn how to ask customers for reviews, how to respond to bad online reviews, and how to get more positive online reviews in this total guide to customer reviews.
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Cybersecurity Tech Accord: Microsoft and 33 others vow to fight against cyber warfare

Cybersecurity Tech Accord: Microsoft and 33 others vow to fight against cyber warfare | Technology in Business Today | Scoop.it
Cyber security begins with cyber access control. Power LogOn by Access Smart is an enterprise password manager so employees are no longer the weakest link in network security.
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34 tech companies sign ‘Cybersecurity Tech Accord’ 

34 tech companies sign ‘Cybersecurity Tech Accord’  | Technology in Business Today | Scoop.it
The new paper, signed by 34 tech companies, is akin to a “digital Geneva Convention” to govern the rules of engagement in technology. Here are the big takeaways: Signatories to the accord will not, among other things, “help governments launch cyberattacks against innocent citizens and enterprises.” The accord comes amid a wave of new attempts by governments to compel tech companies to decrypt communicattions. One week ago a group of 34 technology companies signed the “Cybersecurity Tech Accord,” a document that declares that the signatories will protect all of their customers from threats and will not “help governments launch cyberattacks against innocent citizens and enterprises from anywhere.” The signatories include Microsoft and Facebook, Dell, VMware, HP and HP Enterprise, Cisco, Avast, CloudFlare, F-Secure, Symantec, Trend Micro, BT, Juniper Networks and Telefonica, among others. Notably missing from the list of signatories is Google, which is currently facing an internal revolt over their collaboration with the US Department of Defense on the use of AI to analyze drone footage. Likewise, Apple and Amazon are also conspicuously missing from the list. The accord, available at www.cybertechaccord.org/accord/, has four key components: ■ We will protect all of our users and customers everywhere. ■ We will oppose cyber attacks on innocent citizens and enterprises from anywhere. ■ We will help empower users, customers and developers to strengthen cybersecurity protection ■ We will partner with each other and with like-minded groups to enhance cybersecurity. According to a report in The New York Times, the accord was spearheaded by Microsoft President and Chief Legal Officer Brad Smith. For years, Smith has been calling for a “digital Geneva Convention” to mirror the rules of engagement in technology, in the same way that the Geneva Convention sets standards for conduct in war. In a blog post about the accord, Smith stated that “the success of this alliance is not just about signing a pledge, it’s about execution. That’s why today is just an initial step, and tomorrow we start the important work of growing our alliance and taking effective action together.” Facebook’s involvement in the accord rings hollow. The social- media giant is presently embroiled in a scandal involving Cambridge Analytica and related organizations harvesting user data en masse and using it for psychologically tailored political advertising. To that end, a former employee indicated in a testimony to a UK Parliamentary committee that the data collection “far exceeds the previously stated figure of 87 million users.” Facebook’s view of civic responsibility appears nearsighted, as the company has been found to have a “two-tiered” privacy system that favors Facebook executives, leading ZDNet’s Zack Whittaker to declare, “On Facebook, Zuckerberg gets privacy and you get nothing.” The timing of the accord is important, as it comes just as new life has been breathed into the odyssey of government agencies around the world demanding backdoors into encryption. We also have to bear in mind that the implementation of the Philippine Data Privacy Act is in full swing, and that on May 25, the European Union’s General Data Protection Regulation will take effect, ushering in the most consequential changes to European Union data-protection law in more than two decades, replacing the EU Data Protection Directive 95/46/EC. The GDPR applies to any company with operations in the European Union but can also apply to non-EU companies that offer goods or services to European Union residents or monitor the behavior of EU residents, such as their online activities. These protected European Union residents are called “Data Subjects” in the GDPR. The GDPR applies not only to companies collecting the personal data of EU residents (“Data Controllers”) but also any company processing that data (“Data Processors”). Let me conclude by saying that, in recent years, cybersecurity has risen ever higher up the corporate agenda for the very good reason that incidents and breaches result in significant costs—money or intellectual property stolen, valuable data compromised, business disruption, impaired brand reputation, reduced revenue and/or lowered share price. More important, the need for cyber-risk assessment and coherent cybersecurity policies in companies is obvious. Companies may want to look at gap analysis, vulnerability tests or penetrations tests—to effectively reduce their cybersecurity exposure.   For comments or assistance, contact me at [email protected].
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Bitcoin Miners Unaffected by Price Decline — Hashrates Spiked Exponentially

Bitcoin Miners Unaffected by Price Decline — Hashrates Spiked Exponentially | Technology in Business Today | Scoop.it
The hashrate between both Bitcoin Core (BTC) and Bitcoin Cash (BCH) networks has exploded. At the moment both SHA-256 proof-of-work (PoW) powered networks have been maintaining more than 35 exahash per second becoming one of the most powerful computational systems in the world.
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TCS: India's top tech company hits $100 billion market value

TCS: India's top tech company hits $100 billion market value | Technology in Business Today | Scoop.it
Tata Consultancy Services achieved a market value of $100 billion on Monday, only the second Indian company to do so.
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What is Bitcoin, what affects its price and what is it used for? 

What is Bitcoin, what affects its price and what is it used for?  | Technology in Business Today | Scoop.it
Few technologies have the ability to stir passionate online debate and baffle the vast majority of the population as bitcoin.
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3 Ways Businesses Can Stay Ahead of the Technology…

3 Ways Businesses Can Stay Ahead of the Technology… | Technology in Business Today | Scoop.it
I hope this blog has given you some inspiration for keeping your business ahead of the technology curve this year...
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Millennials’ Personal Tech influence Business Spend

Millennials’ Personal Tech influence Business Spend | Technology in Business Today | Scoop.it
Millennial tech buyers think it is important for a company’s mission to align with their values Compared to Generation X and Baby Boomers, Millennials are influenced by a different mix of brand and product attributes and therefore require a different set of marketing tactics to reach and engage them, new research shows. The study from Spiceworks examined buying habits across different generations of technology buyers to understand what influences their business and personal technology purchasing decisions. The results revealed three key ways Millennials differ from their Generation X and Baby Boomer peers when purchasing from a tech vendor: Millennials are more likely to be influenced by their personal tech preferences, with 65% believing the technologies they purchase for personal use influences the technologies they purchase for their organisation, compared to 55% of Generation X and 57% of Baby Boomers. Meaningful brand relationships are more important to Millennials: 60% prefer to purchase from tech brands that focus on building a relationship versus those looking to secure a quick transactional deal. This is compared to 53% of Gen X and 51% of Baby Boomers. Personal experiences are more important to Millennials: 34% said they need to have a personal experience with a tech brand, such as an email exchange or in-person encounter, before making a purchase, compared to 25% of Gen X and 17% of baby boomers. The study also examined the brand attributes that are most important to IT buyers when evaluating technology vendors for their organisation. The vast majority of IT buyers (75%) believe a strong brand reputation is the most important attribute. Nearly half of IT buyers also said it is important or critical for a tech vendor to be a leader in the market and one third said it s important or critical for a vendor to have sustainable business practices. When examining the data by different generations, the results show Millennial tech buyers think it is more important for a company’s mission to align with their values: 26% of Millennials said it is important or critical, compared to 19% of Gen X and 13% of Baby Boomers. Millennials are also less concerned about how long a company has been in business: Only 23% of Millennials said it is important or critical for a company to be established for at least 10 years, compared to 31% of Gen X and 32% of Baby Boomers. In addition to vendor attributes, the study examined the most important product attributes when IT buyers are evaluating new devices, such as laptops, tablets, and smartphones, for their organisation and for personal use. The results show device reliability is the most important factor reported for both business and personal purchases. Security and cost effectiveness are the second and third most important factors for business purchases. But on a personal level, IT professionals prioritise device performance over security and cost effectiveness. Compared to Millennials, Baby Boomers and Gen Xers believe it’s more important to have high quality support: 74% of Millennials said it’s important or critical when evaluating vendors for their business compared to 82% of Gen X and 85% of Baby Boomers. The survey also evaluated what typically prompts IT buyers to purchase new laptops, tablets, and smartphones for employees in their organisation and for their personal use. On the business side, IT buyers said employee needs, such as providing devices to new hires, is the top purchase driver. For personal use, IT buyers reported that budget availability is the top driver to purchase new devices. Only about 10% of technology buyers said new device features or a price drop on a device will prompt them to purchase new end user devices for their organisation. However, three times as many technology buyers said new device features will drive them to purchase a new personal device and four times as many said a price drop will drive a new personal device purchase. When comparing generations, the results show Millennials are more influenced by the buzz around a new device, particularly for their personal tech devices: 17% of Millennials said industry buzz will prompt them to purchase a new personal device compared to 10% of Gen X and 8% of Baby Boomers. “As Millennials come into roles that influence meaningful business technology spend, B2B marketers have to recognise they have different motivations, interests, and needs that drive their purchases,” said Sanjay Castelino, vice president of marketing at Spiceworks. “In order to ultimately reach and influence these technology buyers, it’s important to add a human element to your campaigns and engage them as people vs. simply a sales lead.” The Spiceworks survey was conducted in March 2018 and included 674 IT decisions makers in organisations across North America and Europe.
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