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The Search Engine Marketing Agency is dying (and what to do about it)

The Search Engine Marketing Agency is dying (and what to do about it) | Technology in Business Today | Scoop.it

Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold.

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Google changes Internet Search (Again)!

Google changes Internet Search (Again)! | Technology in Business Today | Scoop.it
Online search could be set to change forever as Google changes the focus of its results from popularity to factual accuracy.A white paper this month outlined the company’s vision for Knowledge Based Trust algorithms which would compare search terms against their 1.6 billion fact Knowledge Vault for accuracy.The Knowledge Vault is a machine-built database of facts – the web-crawling software robots (generally known as bots, or specifically in Google’s case, Googlebots) which Google sends out to i
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Matthew Lee's curator insight, March 25, 2015 7:57 AM

Although broadly defined, Google's new way of searching based on factual information rather than popularity may be a form of censorship. As the article explains, Google's automated bots will gain complete control over what is deemed factual and remove their current system of ranking by popularity. Popularity certainly has its problems, yet the issues that may be caused from an automated robot mis-reading may have larger issues when Google claims its information is a factual representation of a person or company.

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Interesting SEO Study: New GTLD Domains do Boost SEO Rankings

Interesting SEO Study: New GTLD Domains do Boost SEO Rankings | Technology in Business Today | Scoop.it
A SEO study looking into the SEO impact of new gTLDS vs .COM and other TLD domain extensions. The new gTLDs do effect search engine rankings.
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Inbound Marketing Guide for CEOs

Inbound Marketing Guide for CEOs | Technology in Business Today | Scoop.it
Inbound marketing is a long-term play, but it's crucial to scaling any modern business. Learn the five pillars of inbound marketing and take our free inbound marketing assessment to evaluate your current gaps.
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10 great SEO Tools to help boost your Online Business Profile

10 great SEO Tools to help boost your Online Business Profile | Technology in Business Today | Scoop.it
SEO or search engine optimisation is
very important for the Online advancement
of any business. Today , effective
SEO has become crucial in helping raise
the profile of your product\services onli
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Are results in different positions ranked by different algorithms? #seo

Do Google use the same algorithm to rank all the results on page 1, or different algorithms for a wider variety in the results? (Pos. 1-3 - primary focus on freshness Pos. 4-6 - primary focus on backlinks Pos. 7-10 - primary focus on social signals)

Via Brian Yanish - MarketingHits.com
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Monica S Mcfeeters's curator insight, March 30, 2014 8:48 AM

Did you ever wonder how Google ranks it results? Here is some insight into how that happens.

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5 Trusted Accounts Every Local SEO Should Have

5 Trusted Accounts Every Local SEO Should Have | Technology in Business Today | Scoop.it
As local marketers, most of us know how to set up a Google Places for Business account or create a Facebook Page. But, these are not the only accounts you should be creating in order to get the full benefit of your local SEO campaign.

Via Bonnie Burns
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Sameep Shah's curator insight, November 26, 2013 4:54 PM

Nice but a bit on the time consuming side.

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Google’s Algorithm Updates: Should Content Marketers Be Worried?

Google’s Algorithm Updates: Should Content Marketers Be Worried? | Technology in Business Today | Scoop.it
It seems like every time we content marketers look up from writing blog posts and ebooks, Google has changed the game, yet again. Below is a rundown of a few of the changes content marketers fear may be changing the rules forever.
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5 Dos and Don'ts of International SEO

5 Dos and Don'ts of International SEO | Technology in Business Today | Scoop.it
Posted by Aleyda Many companies that wish to market to international audiences make the mistake of simply translating their content and redirecting users, not realizing that their standard messages won't always resonate with other...
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Google Has Unveiled A New Search Algorithm

Google Has Unveiled A New Search Algorithm | Technology in Business Today | Scoop.it
It's called Hummingbird, and they've been using it for months.  (Google announces a new search algorithm http://t.co/dGTAGNm4K9)
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5 Ridiculous SEO Myths That People Believe

5 Ridiculous SEO Myths That People Believe | Technology in Business Today | Scoop.it
The SEO industry is wrought with folklore and SEO myths and there’s a difference between truisms or ethical stances and opinions masquerading as facts.
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7 Reasons to Remove "Link Building" from Our Vocabulary

7 Reasons to Remove "Link Building" from Our Vocabulary | Technology in Business Today | Scoop.it
It may seem insane to many in the industry to speak of discarding
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5 Best SEO Tools for Your Website

5 Best SEO Tools for Your Website | Technology in Business Today | Scoop.it
Here are 5 most important SEO tool for your site for the analyses of your website and to determine the traffic of your site.
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The 10 Best SEO Tools for your Business in 2015

The 10 Best SEO Tools for your Business in 2015 | Technology in Business Today | Scoop.it
Search engine optimization tools can help you deal with your SEO efforts for your site or online journal. Most of these tools are generally online tools.
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SEO: Google to make ‘Mobile-friendly’ a Ranking Signal

SEO: Google to make ‘Mobile-friendly’ a Ranking Signal | Technology in Business Today | Scoop.it
Do you have a mobile or responsive site? If not, on April 21 you may find it harder to rank in Google’s mobile search results.
Google ...
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Google now highlights Mobile-Friendly Websites in Search Results

Google now highlights Mobile-Friendly Websites in Search Results | Technology in Business Today | Scoop.it
It can be pretty annoying when you’re browsing the Web on a mobile device, only to find out the site you’re visiting has a terrible layout on your phone.
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SEO Tips to help your Increase the Visibily of your Small Business Locally

SEO Tips to help your Increase the Visibily of your Small Business Locally | Technology in Business Today | Scoop.it
SEO Tips for Increasing the Visibily of your Small Business Locally
A great Infographic with tips on how to your Increase the Visibily of your Small Business Locally
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5 pointers for Marketers Writing SEO-Friendly Content

5 pointers for Marketers Writing SEO-Friendly Content | Technology in Business Today | Scoop.it
As any marketer knows, search engine optimization (SEO) is a tricky thing to handle. Once you think you’ve got it nailed down, the rules can shift, depending on whether there are unforeseen changes in oft-finicky search engines.
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Local Search Engine Optimization For Businesses [INFOGRAPHIC]

Local Search Engine Optimization For Businesses [INFOGRAPHIC] | Technology in Business Today | Scoop.it
Perhaps you're a small business owner who has already tried some online marketing. Facebook, Twitter, A simple website, Maybe some pay-per-click advertising or even basic search engine optimization.
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Kevin Rockwell's curator insight, December 20, 2013 12:34 PM

Crucial info for small businesses and the efforts to get ranked.

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SEO Is Dead. Here's What Is Taking Its Place

SEO Is Dead. Here's What Is Taking Its Place | Technology in Business Today | Scoop.it
Thanks to recent Google changes, search engine optimization isn't nearly as powerful as it used to be. But that's OK--there's a better way.
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SEO Strategy: What You Need to Know About Google's Hummingbird

SEO Strategy: What You Need to Know About Google's Hummingbird | Technology in Business Today | Scoop.it
Google's latest algorithm update 'Hummingbird' brings on a whole new approach to keyword optimization.
Google recently celebrated their 15th birthday by announcing a release of the latest search engine algorithm update, known as Hummingbird.
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SEO Tips to Maximize Google’s Hummingbird Update

SEO Tips to Maximize Google’s Hummingbird Update | Technology in Business Today | Scoop.it
Google announced Thursday that it has updated its search algorithm. The update is called Hummingbird and it has changed how Google will return search results. What the changes mean. According to Se...
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martha ruotolo's curator insight, October 1, 2013 10:10 AM

i personaly think that they new way it looks is really not all that good 

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10 great SEO Tools to help boost your Online Business Profile

10 great SEO Tools to help boost your Online Business Profile | Technology in Business Today | Scoop.it
SEO or search engine optimisation is
very important for the Online advancement
of any business. Today , effective
SEO has become crucial in helping raise
the profile of your product\services onli
more...
Training in Business's curator insight, August 11, 2013 11:50 AM

10 great SEO Tools to help boost your Online Business Profile

 

#business #training #seo http://goo.gl/BRqvr0

 

BSN's curator insight, August 11, 2013 12:58 PM

10 great SEO Tools to help boost your Online Business Profile

 

#business #marketing http://goo.gl/tCP5xW

 

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How to give the $20 billion search ad industry a kick in the pants

How to give the $20 billion search ad industry a kick in the pants | Technology in Business Today | Scoop.it
Murthy Nukala is CEO and founder of Adchemy.
Search continues to be the dominant digital ad spending format with U.S. marketers expected to invest nearly $20 billion in paid search campaigns this year, according to eMarketer.
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How to Check if You've Been Hit by Penguin 4 - Search Engine Journal

How to Check if You've Been Hit by Penguin 4 - Search Engine Journal | Technology in Business Today | Scoop.it
In the wake of a fourth Penguin installment, utilizing new “Penguin 2.0” technology, around 2.3% of all English search queries will have been affected. The
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