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Five merchandising experiences challenging the status quo | Shop.org Blog

Five merchandising experiences challenging the status quo | Shop.org Blog | Technology | Scoop.it
Shop.org Vice President of Digital Retail Artemis Berry gleans her 5 favorite and innovative website designs of 2013.
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A look into a few differing online stores and how they've significantly improved their UI and experience.

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MediaPost Publications Nikon Makes A Game Of Photography 07/16/2013

MediaPost Publications Nikon Makes A Game Of Photography 07/16/2013 | Technology | Scoop.it
Nikon Makes A Game Of Photography - 07/16/2013
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TTT July 23, 2013: Nikon is innovatively engaging customers via facebook. Are they leveraging their customers increasing engagement? 

Article contact info: Lisa Baxt, Associate General Manager of Communications, Linkedin: http://www.linkedin.com/pub/lisa-baxt/0/753/956

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Customer Experience Is Now The 5th Marketing 'P' ... And Other Top CMO Insights

Customer Experience Is Now The 5th Marketing 'P' ... And Other Top CMO Insights | Technology | Scoop.it
As consumer individual preference is increasingly driving business, the CMO is increasingly at the center.
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The Xbox One Will Use Kinect To Provide Targeted Advertising

The Xbox One Will Use Kinect To Provide Targeted Advertising | Technology | Scoop.it
When you spend $500 on a video game console -- and upwards of $60 for a single game -- you might hope to not be inundated with advertising. But the new generation of Xbox will be just as ad-filled ...
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(Hootsuite)

The Xbox One Will Use Kinect To Provide Targeted Advertising. How would customers feel about this?  After changing offline game play restritctions due to customer feedback, will Microsoft think twice about this advertising strategy?  IC can help answer these questions. 
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Cannes 2013 Video: GE - Technology Is Everywhere

Cannes 2013 Video: GE - Technology Is Everywhere | Technology | Scoop.it
ClickZ sat down with Andy Goldberg, global creative director at General Electric, during Cannes Lions to discuss what the festival means to GE and how the company is constantly innovating to connect with its consumers.
Mike Rudzki's insight:

(Hootsuite)(Tech): GE is pushing is seeking new ways to innovate and pushing the brand forward.  One of the ways it is doing this is by engaging with the customer more through their Wonderground app, a gamification concept. How else are they connecting with their customers? Andy Goldberg, global creative director at General Electric. Linkedin profile: http://www.linkedin.com/in/andrewegoldberg

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Netflix Launches “Max,” A Goofy Virtual Assistant To Help With Recommendations, Available Now On PS3, iPad Next | TechCrunch

Netflix Launches “Max,” A Goofy Virtual Assistant To Help With Recommendations, Available Now On PS3, iPad Next | TechCrunch | Technology | Scoop.it
Netflix this morning announced its own take on virtual assistants like the iPhone's Siri, with the debut of "Max," an on-screen guide for the Netflix app on PlayStation 3 devices which helps you find new movies or TV shows to watch.
Mike Rudzki's insight:

For July 9, TTT:

Netflix launches a virtual assistant to help with recommendations.  Did Netflix test the use of this virtual assitant with customers prior to a full rollout? If so they may be an idea screen candidate. Salesforce contact info: Tom Willerer,is VP of innovation at Netflix. 

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XBox One, Netflix, Charles Schwab: Why Consumer Collaboration is Key in Business | Innovation Insights | Wired.com

XBox One, Netflix, Charles Schwab: Why Consumer Collaboration is Key in Business | Innovation Insights | Wired.com | Technology | Scoop.it
Image: Dell's Official Flickr Page/Flickr You probably heard that Microsoft's recent decision that required consumers who purchase their new game conso
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**(Hootsuite), An article tweeted by communispace. features comments from their CEO, and clients, Charles Schwab, MetLife and Communispace's collaboration with these companies, e.g collaboration with Charles Schwab to design a investor seminar series for women.

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MakerBot Sells Out to 3D Printing's Old Guard for $403 Million

MakerBot Sells Out to 3D Printing's Old Guard for $403 Million | Technology | Scoop.it
Stratasys grabbed the startup in an effort to keep up with rival 3D Systems, which has been gobbling up small companies
Mike Rudzki's insight:

(Hootsuite)With such a new technology, what are customer opinions about the features of it?  Now that these acquisitions are taking place, may be a candidate for idea screen or insight communities.

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Microsoft Bows to Gamer Outrage Over Xbox One Restrictions

Microsoft Bows to Gamer Outrage Over Xbox One Restrictions | Technology | Scoop.it
Internet connectivity is no longer required, matching Sony's PlayStation 4
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(Hootsuite)

How much did this blunder cost them? If ideascreen was used they may have avoided such an event. 

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Xbox One restricts disc resales, requires daily gaming check-in

Xbox One restricts disc resales, requires daily gaming check-in | Technology | Scoop.it
Microsoft will also let gamers share titles with friends, but each game can only be given one time. Read this article by Jay Greene on CNET News.
Mike Rudzki's insight:

Will this bode well with gamers?  An insight community may allow Xbox to keep their ear to the ground to see if it upsets their users or not. 

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Amazon Raising Stakes in L.A. With Delivery Service | Los Angeles Business Journal

Amazon Raising Stakes in L.A. With Delivery Service | Los Angeles Business Journal | Technology | Scoop.it
Huntington Meats hopes Amazon’s new delivery service will beef up its business.
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Remember Grocery Gateway?  Here's Amazon's version.

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Microsoft Weighs Restructuring

Microsoft Weighs Restructuring | Technology | Scoop.it
Microsoft is considering mixing up the responsibilities of its top executives as it seeks to further its transformation into what Steve Ballmer, Microsoft’s chief executive, calls a “devices and services company.”...
Mike Rudzki's insight:

Role changes coming to Microsoft.

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A budget iPhone from Apple

A budget iPhone from Apple | Technology | Scoop.it
Alex Hern: The Pegatron contract suggests Apple now sees the need to drop its BMW-style approach and launch a low-cost model (A budget iPhone from Apple | Alex Hern: The Pegatron contract suggests Apple now sees the need to dr...
Mike Rudzki's insight:

- New Apple Product.

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Family Dollar Hires Sam's Club Exec | Path to Purchase Institute, the leaders in shopper marketing

Mike Rudzki's insight:

Retail, July 23, 2013: With a new merchandising manager, will Family Dollar be revamping their product selection? If so, are they using consumer insights to drive their new product selection? Article Contact Info: Jason Resier, VP of Merchandising, http://www.linkedin.com/profile/view?id=23313413&authType=NAME_SEARCH&authToken=Bdtq&locale=en_US&srchid=500302171374074520730&srchindex=2&srchtotal=5&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A500302171374074520730%2CVSRPtargetId%3A23313413%2CVSRPcmpt%3Aprimary

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Alibaba Sets Sights on Mobile Users

Alibaba Sets Sights on Mobile Users | Technology | Scoop.it
Jonathan Lu, in his first media interview since he took the helm of Alibaba from Jack Ma, said the company will seek more alliances and acquisitions to gain better access to smartphone users.
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Nikon Wants to 'Change the Concept of Cameras'

Nikon Wants to 'Change the Concept of Cameras' | Technology | Scoop.it
Nikon is planning to introduce new kinds of products in the coming years in response to shifting consumer habits.
Mike Rudzki's insight:

(Hootsuite)Nikon looking to change the concept of cameras.  How do they plan on driving innovation?  IC , and ideascreen potential. Contact Info: Stephn Ross, GM Product and Marketing. LInkedin profile here: http://www.linkedin.com/profile/view?id=48635515&authType=name&authToken=xFWv&trk=prof-sb-browse_map-name

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Nokia Rethinks Global Marketing as a Challenger Brand

Nokia Rethinks Global Marketing as a Challenger Brand | Technology | Scoop.it
as its market share continues to slip, nokia assumes its position looks to revitalize its global brand with the help of wpp's jwt.
Mike Rudzki's insight:

(Smartbrief) Nokia rethinks global marketing as a Challenger brand.  With sales plumetting, Nokia's CMO, Tuula Rytila, introduces a new marketing strategy; Nokia as the challenger brand.  In order to execute this new strategy successfully, consumer insights will be key to their planning.  Valerie Buckingham is Head of NA Marketing, Linkedin profile here: http://www.linkedin.com/profile/view?id=18864&authType=name&authToken=ZNDQ&goback=%2Enpv_7273508_*1_*1_name_e3Bg_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1&trk=prof-sb-browse_map-name

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Grey N.Y. Resigns E*Trade

Grey N.Y. Resigns E*Trade | Technology | Scoop.it
After a six-year run, Grey Advertising resigned E*Trade after the client said it was launching an agency review. An RFP went out this week as the first stage of the search.
Mike Rudzki's insight:

(Smartbrief) E-trades long time advertising partner resigns.  E-trade is undergoing many changes in it's management, especially after a new CMO, Liza Landsman was appointed.  May be a good time to begin prospecting.

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Gripe and ye shall receive: Google fixes Gmail for Android

Gripe and ye shall receive: Google fixes Gmail for Android | Technology | Scoop.it
The delete button that Google had removed from the Android e-mail app is back. CNET's Stephen Shankland, though an ardent fan of Gmail's archive feature, is happy to see it. Read this article by Stephen Shankland on CNET News.
Mike Rudzki's insight:

For July 9, TTT:

Google fixes Gmail for Android after customers gripe. This could've been avoided if idea screen was used......

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Jury still out on dynamic pricing and customer satisfaction

Jury still out on dynamic pricing and customer satisfaction | Technology | Scoop.it
As utilities slowly roll out smart grid-related pricing programs, they are making great strides related to the education efforts supporting these programs as they learn from each other and increase and improve their own methodologies and strategies...
Mike Rudzki's insight:

(Hootsuite) UTILITY: Utility companies communicating the benefits of a smart grid to their customers, a communications consulting firm lends a hand.

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How GameStop Is Trying to Survive the Xbox One

How GameStop Is Trying to Survive the Xbox One | Technology | Scoop.it
The new Microsoft consoles may threaten the game retailer's flourishing business in used video games
Mike Rudzki's insight:

(Hootsuite)Gamestop adapting to a new retail gaming industry while seeking new channels of revenue.  Idea screen candidate? 

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Twitter / MR_CRYTYCAL: Samsung Canada Redefines the ...

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Samsung Canada's new product offering. 

 

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Taking A Different Tack With In-Store Offers, Trialpay Grows Its Mobile Revenue By 85% Quarter-Over-Quarter | TechCrunch

Taking A Different Tack With In-Store Offers, Trialpay Grows Its Mobile Revenue By 85% Quarter-Over-Quarter | TechCrunch | Technology | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
Mike Rudzki's insight:

A new way to offer customer incentives and loyalty programs, no need for a coupon or discount card, as long as you're signed up the customer will receive the offer.  How is trialplay tracking their offers?  Do they currently have any customer insight panels to test their offers or new channels?

 

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Continuing to Reduce Costs, Zynga Lays Off 520 Employees

Continuing to Reduce Costs, Zynga Lays Off 520 Employees | Technology | Scoop.it
Social gamers are moving to mobile devices, but Zynga is having a hard time following. To reduce costs, it has decided to become much leaner.
Mike Rudzki's insight:

Zynga restructuring, possible idea screen candidate. 

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Tumblr Creative Director Rolls Out as New Ad Units Roll In

Tumblr Creative Director Rolls Out as New Ad Units Roll In | Technology | Scoop.it
While details are sparse, Tumblr creative director Jacob Bijani posted on the social site today that he's leaving the company.
Mike Rudzki's insight:

Tumble, plans to debut new ads. How are they measuring the effectiveness of these adds?  

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